In 2017, John Bonnell and David Orr Gaucher founded Wholly Veggie, headquartered in Toronto, Canada. The brand focuses on producing plant-based frozen foods and snacks. The manufacturer offers easy-to-prepare, high-protein meals. The important characteristics of the proposals are health, safety, and minimization of environmental harm. The brand promotes its products throughout North America. You can also buy frozen food at Whole Foods, Farm Boy, Metro, and others. To improve consumer feedback, the brand rebranded this month with the help of the professional Public Address team based in Toronto.
As it began developing a new image for a product brand, the design studio studied the company’s features and strategy in detail. Her food is simple, safe, and interesting enough. Starting with the logo, we have a window into the letter “O” of the world, distinguished by beautiful and healthy food. That everyone dreamed of. Everything in it aims to provide quality food that benefits everyone and does not harm our planet. In short, not “vegetable,” but simply “vegetable.”
Inspired by the ingredients, the designers applied a fresh palette of a rather pleasant reddish-brown hue, making it possible to pair with various other vibrant colors that blend wonderfully. As for the text, it’s done in a short, rounded sans-serif typeface. The vibrant color palette and thick shade make it eye-catching, memorable, and undeniably distinctive in the plant-based frozen food category. The “W” and “V” corners have been neatly aligned for a nice tapering effect. The letter “Y” is centered with an exclamation point.
Finally, a circular letter “O” was placed between the two letters “G,” allowing it to serve as an additional visual element, depending on the products in this package.
To make its products more interesting and seductive, Wholly Veggie doubled its visual impact on its new packaging, making it colorful, confident, memorable, and hard to ignore.