Goldman Sachs is one of the largest and oldest banks in the world, founded in 1869. Its founders are financial businessmen Marcus Goldman and Samuel Sachs. Now he has grown to become the main dealer in the American securities market and offers brokerage, investment management, and asset maintenance services. They are ranked among the world leaders among financial institutions. Its headquarters are located in New York City, Manhattan (USA).
Meaning and History
When the bank was founded, Marcus Goldman and Samuel Sachs decided to give it their surnames. As a result, the name “Goldman Sachs” appeared. The prerequisites for the development of the financial institution were so successful. The actions were profitable that it has become an industry giant, and its logo is known in many countries around the world. Despite occasional difficulties, he successfully overcame them.
Today, the list of its services is represented by most of the professional operations: investments of any type, banking, credit cards, etc. He also has several subsidiaries and a high level of trust. Moreover, the institution changed its logo only once (in 2020), giving preference to classics and traditions’ sustainability.
1869 – 2020
The debut emblem contains only one element – the name of the financial and banking structure. This style is used specifically to show the bank as practical and transparent. By choosing a laconic design, the institution underlined its confidence, as evidenced by its expanded scope.
The top third of the logo reads “Goldman Sachs” clearly and clearly. The phrase is located in two lines. Its background is a blue square of regular shape. But the most important feature of the emblem is the unique combination of letters – upper and lower (“G” and “S”) and two adjacent (“c” and “h”). Moreover, “h” and “d” have shortened legs, “a” does not have a bottom stroke, “m” and “n” are identical in shape since they are equally smooth.
2020 – present
The modern version visually repeats the previous logo but still differs from it in some details. In this version, there is no connection between “G” and “S,” “c” and “h”: the designers have simplified the letters, making them classic. They also added serifs to them, which now have not only the “S” and “G,” but other signs, except “O.” Also, the developers changed the color of the square, giving the blue a slight purple tint.
Font and Color of the Emblem
From the very beginning, the corporate symbol was minimalistic and remained so throughout its existence. The style of the inscription changed, but its location, shape, and color did not. The actions in relation to the square are similar: it has always acted as a contrasting background for a financial institution’s name. No other details were added because the bank’s management wanted a clear logo that emphasized the availability of services and simplicity for potential customers.
Goldman Sachs custom typeface was created for a large and respected financial company. In the first emblem, it is a combination of serif and sans serif letters. In the second, it is written with serifs in all cases. Also, Univers, Roboto, and Sabon are available for various media.
The color scheme is simple in terms of the number of shades but complex in their depth. For example, both logos use blue, but in the debut logo, it is heavenly, in the color of the building’s facades in which the bank is located, and in the current one – with a slight touch of lilac.