Google Workspace (G Suite) Logo, symbol, meaning, history, PNG, brand

Google Workspace Logo PNG

Designers ensured that the Google Workspace (formerly G Suite) logo stylistically matched the icons of all applications from the parent company. The emblem’s modern design is associated with innovation and collaboration, the very foundation of teamwork. In essence, the word mark reflects the core of the tools and services included in the package.

Google Workspace (G Suite): Brand overview

Google Workspace, known as G Suite until 2020, Google Apps for Work until 2016, and Google Apps for Business until 2014, has evolved with each rebranding, not only in name but also in the breadth of its capabilities. For comparison, the first application package included only email, a service for creating basic websites, a calendar, and a chat. Over time, it expanded to include modern tools that enable users to work effectively as a team. Most of these tools are available for free, but there are monetized services that require payment under various subscriptions. These include for example, increased data storage space, additional security features, advanced settings, and more.

Meaning and History

Before becoming Google Workspace, the application suite underwent a series of rebrandings. It was renamed multiple times and frequently received new logos that reflected its name. However, all the word marks consistently matched the design adopted by Google at different times. This requirement primarily pertained to the use of proprietary fonts and color palettes. They were chosen to connect all the company’s products visually.

What is Google Workspace (G Suite)?
Google Workspace (G Suite) is a set of cloud services first introduced in 2006. These applications are designed for collaborative work in an online office, facilitating close connections among employees. Essentially, it’s a fully functional digital space where team members can interact in real-time. Here, tasks can be planned according to the calendar, documents edited, meetings conducted, and data stored.

2006 – 2010

In 2006, two application suites were released: one for organizations (Google Apps for Your Domain) and another for educational institutions (Google Apps for Education). The logo of that time was based on the old wordmark of the company Google, created by Ruth Kedar in 1999. It uses the Catull font – an elegant antique with thin serifs. Traditionally, each letter is colored differently: the capital ‘G’ and lowercase ‘g’ in blue, ‘o’ and ‘e’ in red, another ‘o’ in yellow, and ‘l’ in green. Due to the gradient and dark shadows, they appear convex, like three-dimensional figures. Under the two ‘o’ is a small gray inscription ‘Apps,’ executed in a standard semi-bold sans-serif font.

2010 – 2013

On May 6, 2010, Google changed the design of its name, so the cloud applications package logo was also updated. Now, the letters in the first word are lighter: their broad shadows disappeared, and the gradient acquired many bright and warm shades. The font remained the same – Catull. The word ‘Apps’ was enlarged and placed on the right side. It remained gray, but the glyph shape differed from the previous version, with developers using a thin grotesque with wide inter-letter spaces.

2013 – 2015

This logo belongs to the Google Apps for Business application suite, launched in 2007 and known until 2010 as Google Apps Premier Edition. It features the new Google emblem introduced in 2013. Here, the parent company’s name is written in two-dimensional letters without shadows or gradients. On the right is the gray phrase ‘Apps for Business,’ styled in a very thin sans-serif font.

2015 – 2016

In 2014, Google Apps for Business was renamed Google Apps for Work, and a year later, the owning corporation introduced a new family of logos for all its products. The word “Google” is now in the Product Sans font, but it retains the distinctive slanted ‘e,’ inspired by Catull. The colors remained unchanged. The rest of the text is set in a similar semi-bold sans-serif font.

2016 – 2020

On September 29, 2016, the application suite was renamed G Suite and received an emblem with the corresponding inscription. All letters are colored in uniform gray, so there’s no association with the classic Google word mark. The design uses the company’s proprietary font: a geometric grotesque with diagonal cuts at the ends of the strokes.

2020 – today

The company owning the application package decided to standardize its identity, creating identical icons for all tools. Simultaneously, it relaunched G Suite as Google Workspace. The branding agency Wolff Olins developed a new logo for the package, bringing back the famous word mark with multicolored letters. Following it is the gray inscription “Workspace,” matching in style and size. This emblem was introduced on October 6, 2020.

Font and Colors

Old logos used the Catull font with short, sharp serifs. After 2015, it was replaced with Product Sans – a proprietary grotesque created by Google’s designers specifically for its products. It is inspired by school textbooks and has a universal letter form that can be adapted to screens of any size.

The colors correspond to Google’s traditional palette. This includes a wide variety of vibrant shades such as blue, green, yellow, and red. They are balanced by a restrained gray color.