Gucci Logo

Gucci LogoGucci Logo PNG

Envisioning the fashion brand Gucci, the company’s logo reflects the style and luxury of its products. The monogram of the founder’s name, fashioned as a symbolic image of golden chain links or a bracelet, emphasizes the luxurious offerings.

Gucci: Brand overview

Founder:Guccio Gucci
Florence, Tuscany, Italy
Gucci is a globally renowned fashion house from Italy. The company is engaged in the production of clothing, bags, jewelry, perfume, and accessories. It is located in Florence and has been in existence since 1921. The company was founded by the fashion designer Guccio Gucci.

Meaning and History

Gucci Logo History

Guccio worked in Parisian and London hotels before becoming synonymous with bright luxury and unique prestige. Once, while performing his job, Guccio was carrying a guest’s suitcase and was struck by its quality. This greatly influenced the young man’s worldview, leading him to return to his homeland in 1920 and open a leather goods store. Naturally, the range was dominated by suitcases, saddles, and boots for horse riding.

Experienced craftsmen who didn’t overlook any detail worked for him, so the boutique quickly became popular and successful. As a result, in 1921, a new brand officially appeared with outlets in Florence, Rome, and Milan. In 1953, the owner died, and the company was evenly divided among his sons, one of whom moved to the USA, where he achieved resounding success, making the company’s logo recognizable worldwide.

What is Gucci?

Gucci is a famous fashion house from Italy. It was founded by the entrepreneur Guccio Gucci, who started with the production of bags and suitcases. The modern range of the company includes accessories, clothing, and perfume.

The famous symbol of the fashion house appeared in 1944 when Aldo Gucci joined the family business. Before this, the company operated without its trademark and had no official graphical distinctions. Contemplating the logo, the founder’s son decided to connect two identical letters of his father’s initials, as they coincidentally matched.

He depicted two interconnected letters, GG, making them a prestige element. Initially, the emblem was placed next to the name Gucci and then completely replaced, as it truly attracted attention and was memorable. The emblem was so appealing that not only did it attract attention, but it also never changed from the moment of its appearance. It has always remained minimalist, elegant, and refined, testifying to the impeccable taste of customers choosing the branded products of this fashion house.

Gucci: Interesting Facts

Gucci is a famous luxury fashion brand that started in 1921 in Florence, Italy. Guccio Gucci owns it. He got the idea to make fancy luggage and leather stuff from seeing nice bags while working at a hotel in London.

  1. Beginning: Gucci began with a small shop. The founder, Guccio Gucci, wanted to make high-quality leather goods.
  2. The Gucci Logo: The double ‘G’ logo represents the initials of Guccio Gucci, who started Gucci. It’s known all over the world as a sign of fancy stuff.
  3. Leather Innovations: Gucci is famous for making new and different leather goods. When leather became scarce after World War II, they started using canvas, making it look cool with their logo and red and green stripes.
  4. Women’s Role: Guccio Gucci’s wife, Aida, and his son’s wife, Paula, helped make Gucci even fancier and more popular.
  5. Gucci and Movie Stars: In the 1950s and 60s, famous people like Grace Kelly and Audrey Hepburn liked Gucci, which made It even more desirable.
  6. The Flora Scarf: In 1966, a special silk scarf was made for Princess Grace of Monaco. It’s very pretty and shows how much care Gucci puts into making things.
  7. Caring for the Planet: Gucci is working on being good to the environment. In 2019, they said they don’t add to the carbon in the air for making and delivering clothes.
  8. Cool Partnerships: Gucci has worked with artists and designers to mix high fashion with art and modern styles. They’ve worked with people like Dapper Dan from Harlem and an artist known as Gucci Ghost.
  9. Gucci Garden: There’s a place called Gucci Garden in Florence. It has an exhibit, a store, and a restaurant run by a very good chef. It shows how much Gucci loves art, fashion, and good food.

Gucci went from a small store to a big name in fashion, known for beautiful designs and luxury. They care about style, culture, and the environment.

Font and Colors

Gucci Emblem

Not everything around the prestigious fashion sign was so impeccable and cloudless. It is associated with numerous lawsuits, family scandals, disagreements, litigations, and even murders. Thus, the symbol, whose main elements are closely connected, actually separated close people. Initially, it was a brooch, which was later transferred to suitcases and bags, making it something of a mark or label.

It was first presented in Gucci’s ready-to-wear collection. This significant event dates back to 1968. Two capital letters were combined in countless variations, forms, and materials. Initially, the signs were even inverted and abstract. However, as before, the key elements remained two semicircles, connected “face to face.”

Thanks to the intersection of lines, they form hidden symbols carrying a sacred meaning. If you look closely at the ends of the letter “G,” you can see a downward arrow or an open-top heart. The graphic element is often complemented by the expanded name of the fashion house, which is written in a Serif font reminiscent of Granjon Roman.

Gucci Symbol

The branding also includes the company’s flag. It was created in the 1950s and is colored in the brand’s signature colors – a combination of green and red. This distinctive sign is also involved in the fashion industry: it can be recognized on some bags, clutches, and even bikinis.

The color palette of the emblem is diverse and depends on the specific place of its use. On leather goods, it is executed as a print and colored to match the material’s color. It is used as a metal patch or plastic brooch on exquisite bags and jewelry and can be gold or silver.

Overall, the Gucci label depends on the color of the material, as it is printed, engraved, painted, burned, and even made from crocodile and lizard leather. In particular, for the fashion industry, the doubled “GG” logo is used in a golden black and white version for business papers.

Gucci color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What does the Gucci logo mean?

The iconic two-letter “G” symbol is a monogram representing Guccio Gucci’s initials. It resembles the links of a chain or a bracelet.

Where did the Gucci logo come from?

The company’s founder designed the first Gucci logo, and it looked like his signature. Later, Guccio Gucci’s son recreated this symbol, giving it the form of two intertwined letters, “G.”

Why is the Gucci logo – Double G?

Double G is a tribute to the company’s founder, Guccio Gucci. The stylized monogram is based on the abbreviation of his name.

Has the Gucci logo changed?

The Gucci logo has changed throughout the company’s history until it acquired its modern look.