Hermes Logo PNG
The brand’s emblem takes the viewer back to a time when essential clothing and accessories were made only from natural, high-quality materials. The Hermes logo signifies a company that has preserved these ancient traditions.
Hermès was founded in 1837 in Paris, when Thierry Hermès opened a workshop producing horse harnesses. His saddles and bridles attracted the attention of European aristocracy, and by the 1850s, his clientele included royal courts.
In 1867, the workshop received a first-class medal at the Paris World’s Fair. In 1880, Charles-Émile Hermès moved the store to 24 Rue du Faubourg Saint-Honoré and introduced retail sales alongside custom orders.
By 1902, management passed to Adolphe and Émile-Maurice Hermès. In the 1900s, Émile-Maurice shifted focus from horse equipment to leather goods as automobiles replaced horses. In 1918, the company introduced a golf bag, marking its entry into the personal accessories market.
During the 1920s, Hermès launched belts, opened a store in Montreal in 1924, and introduced clothing in 1927. Around 1929, Émile-Maurice patented the zipper for leather goods in Europe. In 1930, the first leather travel bag appeared.
In 1935, the Haut à Courroies bag was introduced and later evolved into the Birkin. In 1937, Hermès introduced its silk carré scarves, eventually producing over 2,000 designs using multi-step printing techniques.
After 1951, leadership passed to Robert Dumas and later Jean-Louis Dumas. In 1956, a bag used by Grace Kelly was renamed Kelly, becoming a catalog product made by a single artisan.
In 1984, after a meeting with Jane Birkin, Hermès created the Birkin bag. In the 1990s, the company avoided public listing and external control, unlike groups such as LVMH and Kering.
In 2010, LVMH disclosed a 14.2 percent stake in Hermès. By 2014, regulators fined LVMH, and the stake was sold, ending the conflict.
Meaning and History
Until the moment Hermes became a trendsetter in world fashion, it has come a long way from being a horse harness manufacturer to a trendsetter. Now her trademark is recognizable in every corner of the planet and is a sign of good taste. True, Thierry opened a hairdresser’s at the very beginning, but his son Charles-Emile delved into the saddlery business. It was he who offered customers the first bag called Haut a Courroies. It was a travel accessory for riders. The current logo was adopted by the fashion house in 1950 and has remained unchanged since then.
The Caleche Hermes trademark label is not made from scratch. It is alleged that the designers created it based on one of the paintings by the French animal and portrait painter Alfred de Dreux (years of his life: 1810-1860). The painting title is “Le Duc Attele, Groom a L’Attente” (A horse-drawn carriage waiting for the groom). The developers used it as a source of inspiration. Modern experts point out the incredible similarity between logo and design.
What is Hermes?
Hermes is the abbreviated name for the luxury fashion house Hermes International S.A., based in the heart of France. It was established in 1837 and covered several directions. In addition to clothing, its product range includes leather goods, perfumes, watches, jewelry, and home goods. The founder of the fashion brand is Thierry Hermes, after whom the company is named.
The emblem’s graphic part represents a light landau with high springs, a harnessed horse, and a rider standing in front of it in a tailcoat, hat, and high-toed boots. A proportionally large part is occupied by a horse, a chaise, and a harness, while a person looks very small and inconspicuous. This is done specifically to emphasize the bond with the skin. Below the image are the company’s name and the city where it is located.
The logo’s symbolism is very clear: it focuses on the brand’s origins and its link to the convertibles for which it made seats and saddles. This version of the emblem appeared in the middle of the last century.
Font and Colors
Most often, the Fashion House labels its products only with a graphic sign, but sometimes supplements it with a text element naming the company and the city. They usually appear on tags or advertisements. The preference is for the French spelling “Hermès.” The word is executed in a strict angular font with large serifs. The typeface is individual and named after the fashion house. Paris is rendered in uppercase in a sleek sans-serif typeface.
The holding adheres to the early version in the color palette, a warm orange hue, close to the pastel spectrum. In the early 1950s, it was used for branded boxes, which also became an important element of its visual identity. There are also black-and-white brown options.