Hermes Logo

Hermes LogoHermes Logo PNG

The emblem of the brand sends the viewer back to the time when the necessary items of clothing and accessories were made only from natural and high-quality materials. Hermes logo is a sign of a company that has preserved these ancient traditions.

Hermes: Brand overview

Founder:Thierry Hermes
Paris, France
Hermes International SA is a company and French fashion house located in Paris. He specializes in bags, leather accessories, watches, jewelry, clothing, perfumes, and home furnishings. Its founder is Thierry Hermes, who opened his saddlery in 1837. Now it is the largest holding with 8,500 employees.

Meaning and History

Hermes Symbol

Until the moment Hermes became a trendsetter in world fashion, it has come a long way from a horse harness manufacturer to a trend holding. Now her trademark is recognizable in every corner of the planet and is a sign of good taste. True, Thierry opened a hairdresser at the very beginning, but his son Charles-Emile delved into the saddlery business. It was he who offered customers the first bag called Haut a Courroies. It was a travel accessory for riders. The current logo appeared at the fashion house in 1950, and since then, it has been walking around the world in this form.

The Caleche Hermes trademark label is not made from scratch. It is alleged that the designers created it based on one of the paintings of the French animal painter and portrait painter Alfred de Dreux (years of his life 1810-1860). The painting title is “Le Duc Attele, Groom a L’Attente” (A horse-drawn carriage waiting for the groom). The developers used it as a source of inspiration. Modern experts point out the incredible similarity between logo and design.

What is Hermes?

Hermes is the abbreviated name for the luxury fashion house Hermes International S.A., based in the heart of France. It was established in 1837 and covered several directions. In addition to clothing, its product range includes leather goods, perfumes, watches, jewelry, and home goods. The founder of the fashion brand is Thierry Hermes, after whom the company is named.

The emblem’s graphic part represents a light landau with high springs, a harnessed horse, and a rider standing in front of it in a tailcoat, hat, and high-toed boots. A proportionally large part is occupied by a horse, a chaise, and a harness, while a person looks very small and inconspicuous. This is done specifically to emphasize the bond with the skin. Below the image are the names of the company and the city where it is located.

The symbolism of the logo is very clear: it focuses on the origins of the brand and the link to the convertibles, for which it made seats and saddles. This version of the emblem appeared in the middle of the last century.

Hermes: Interesting Facts

Hermès, known globally for its luxury, craftsmanship, and exclusivity, started in 1837 as a harness workshop for European nobility in Paris. Over time, it’s grown into a luxury goods powerhouse, offering everything from leather goods to silk scarves and high-end fashion.

  1. Equestrian Beginnings: Starting with equestrian gear, Hermès set its high-quality standards early, a tradition that influences its designs today.
  2. Kelly Bag Fame: The iconic Kelly bag, originally a saddle holder, became famous in 1956 when Grace Kelly used it, leading to its name.
  3. Birkin Bag Origin: The Birkin bag was created for practical, stylish use after a chance meeting in 1984 between Jane Birkin and Hermès CEO Jean-Louis Dumas.
  4. Silk Scarves: Since 1937, Hermès’ silk scarves, known for their detailed designs, require up to 750 hours to make, showcasing works by artists and worn by famous figures globally.
  5. Handcrafted Excellence: Many Hermès products are handmade in France, showing the brand’s dedication to quality and traditional craftsmanship.
  6. Material Innovation: Hermès experiments with materials beyond leather, including silk and exotic skins, even using meteorites for watch designs.
  7. The Émile Hermès Collection: A private museum at their Paris flagship store displays art and objects collected by the Hermès family, inspiring the brand’s designs.
  8. Sustainability Focus: Hermès is committed to reducing its environmental impact, using renewable energy, ethical sourcing, and preserving craftsmanship and biodiversity.
  9. Exclusivity and Demand: Maintaining exclusivity through limited production, especially for items like the Birkin and Kelly bags, Hermès ensures high product demand.
  10. Family Legacy: Still largely family-owned, Hermès’ values and dedication to quality have been preserved through generations, even as it evolves.

Hermès epitomizes French luxury and artisanal mastery, maintaining its esteemed position in the fashion industry through a blend of tradition and innovation, valued by admirers worldwide.

Font and Colors

Hermes Emblem

Most often, the Fashion House labels its products only with a graphic sign but sometimes supplements it with a text part in the name of the company and the city. They usually appear on tags or advertisements. The preference is given to the French spelling – “Hermès.” The word is executed in a strict angular font with large serifs. The typeface is individual and named after the fashion house. Paris is rendered in uppercase in a sleek sans serif typeface.

The holding adheres to the early version in the color palette – a warm orange hue, close to the pastel spectrum. In the early 1950s, it was used for branded boxes, which also became an important element of its visual identity. There are also black and white brown options.

Hermes color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C
Safety OrangeHex color:#ff7700
RGB:255 119 0
CMYK:0 53 100 0
Pantone:PMS Bright Orange C