parfum Logos and Brands

A bottle labeled Chanel, Dior, or Guerlain on the shelf can cost anywhere from $80 to several thousand dollars, and the “Parfum” section brings together perfume houses that create fragrances for the global luxury market. Tom Ford, Creed, Maison Francis Kurkdjian, and the Sauvage and Miss Dior lines complete the category. Perfume remains the most accessible entry point into the world of high fashion, and most luxury brands release fragrances alongside clothing and accessories. The logos in this section sell an invisible product: the name on the bottle confers a premium that far exceeds the cost of the ingredients, and the skill of the “nose” (perfumer) remains hidden behind the brand’s display of luxury.