Hershey’s Logo

Hershey's LogoHershey’s Logo PNG

Hershey is an American sweet chocolate empire. Hershey sweets are so popular that their history, which began in the 1890s, gained momentum for the second century. Empire founder Milton S. Hershey immortalized his name in the name of the brand and imprinted it in the name of the whole city that gradually arose around the factory. As if looking into the distance, the businessman and philanthropist claimed there would always be chocolate. And I wasn’t wrong. The firm gradually grew, acquiring new brands and companies:

  • sweets H. B. Reese Candy Company (1963)
  • pasta factories San Giorgio and Delmonico Foods (1966)
  • liquorice empire Y&S Candies Inc. (1977)
  • Confectionery Cadbury Schweppes PLC (1988)
  • small chocolate firms Scharffen Berger, Joseph Schmidt Confections, Dagoba Organic Chocolate
  • Leaf Candy Company (1996)
  • fruit chocolate manufacturer Brookside Foods Ltd (2011)
  • Shanghai Golden Monkey confectionery factory (2014)
  • snack companies KRAVE Pure Foods (2015) and barkTHINS (2016)
  • popcorn and chips manufacturer Amplify Snack Brands (2017)
  • Pirate Brands, developer of healthy children’s sweets from B&G Foods (2018)

Today Hershey is the fifth in the world in the production of confectionery. It produces up to 70 million candies daily. Its products are sold in 85 countries in North America, Asia, Europe, Latin America, and the Middle East, including 90 brands. The company employs 16 thousand employees, and the annual turnover is more than 8 billion dollars.

Meaning and History

Hershey Logo History

What is Hershey’s?

Hershey’s (The Hershey Company) is one of the world’s leading chocolate producers. He also makes cakes, cookies, milkshakes, and more. The company was founded in the late 19th century by Milton S. Hershey and was a chocolate factory in the early years but gradually expanded. Its headquarters is located in Hershey, Pennsylvania. Now the strict Hershey’s logo is known in 80 countries where it supplies its products.

The company logo is associated with the name of its founder. And not for nothing. Milton Hershey was distinguished by kindness, determination, disinterestedness, and charity. He believed that business is service. He created the best conditions for his workers during his lifetime, cared for the local community, and children from disadvantaged families. It is this philosophy that underlies the company’s activities today. The persistence of purpose through the years has made Hershey’s logo one of the most consistent and least changed. The brand name has always been the name Hershey’s. Only the background color, letters, and font changed.

1890 – 1898

National Chocolate Tablets Logo 1890

Before becoming Hershey, this company was called National Chocolate Tablets, which served as the basis for the text logo. Emphasis was placed on the unusual shape of the letters – spreading like hot chocolate. The inscription occupied two lines. At the top was the first word of the brand name and the number “5”. They were painted brown and outlined in red. Everything was exactly the opposite in the bottom row: the characters were red and had a brown border. The shadows made them look three-dimensional. Above the inscriptions, there was a thin line with curls at the edges.

1898 – 1905

Hershey's Logo 1898

Hershey began making milk chocolate in 1894. But at that time, it was a small division of his caramel production. However, the mild taste of the milky delicacy appealed to consumers. Hence, the department gradually grew into a separate brand with its logo, which appeared in 1898 and represented the manufacturer’s name. It was written in an arched line; its letters were large and voluminous. Such an uneven and convex style was typical for the logos of the 19th century. It showed a desire to stand out against everyday life’s “flat” background. At the same time, the inscription in the form of a visor demonstrated the protection of what is in the company’s sphere of influence. The burgundy color of the inscription emphasized nobility, confidence, experience, and stability. All of this represented the great future that Hershey saw in chocolate.

1900 – 1915

Hershey's Logo 1900

In 1900, the company’s chocolate bars were developed and sold. And by 1905, a new, super-modern, largest factory at that time was built. To accommodate all who worked on it, the comfortable city of Hershey appeared. Both the factory and the city grew rapidly. By the 15th year, the enterprise produced about 45 tons of chocolate products per day.

Rapid growth and sweeping changes were reflected in the new Hershey’s logo, rendered in gold and featured a much more refined typeface. The emblem seemed to emphasize that the company produces all the best and, at the same time exquisite, has rich resources. Initially, the background of the inscription was light as a symbol of a new beginning and pure intentions. However, gradually, both the letters’ size and the background became darker, showing stability and gaining experience. Finally, the gold lettering on a dark brown background resembled an expensive and rich chocolate bar.

1906 – 1915

Hershey's Logo 1906

One of the options for rebranding the emblem was introduced in 1906. It changed the color and thickness of the letters from medium gold to thin silver. Below the main inscription, there is a small addition: reg. us. pat. off., which showed that the logo was registered with the US Patent Office. Silver on a red background meant joy, unity, hope, purity, and mercy brought into the world by Hershey.

1910 – 1959

Hershey's Logo 1910

In 1910, a logo was developed, which, with minor changes, was used by the company for almost the next 100 years. This is a clear silver inscription without ornate on a dark brown background.

1926 – 1936

Hershey's Logo 1926

In the 1930s (the time of the Great Depression), to support his business and community, Hershey started a great construction company that provided people with jobs. They built a theater, a hotel, a sports arena, and many other buildings in the city. During this period, the contrast of the background and lettering on the logo becomes brighter, as if showing that the brand continues to shine and show the way even in difficult times. Letters get rid of massive luxury, become thinner, and acquire smooth lines.

1936 – 1940

Hershey's Logo 1936

On the 36th, the logo changes again. The inscription thickens and shortens, symbolizing the growth of prosperity. Such transformations were connected with the fact that in 1935 Hershey formed a fund in his name to help factory workers and residents of the community. His activity as a philanthropist made it possible to maintain a high standard of living in the city.

1940 – 1952

Hershey's Logo 1940

The difficult period of World War II was reflected in the change in the color of the letters on the company logo. They turned dirty pink from interspersed with red dots, like droplets of blood. But even in wartime, the company did not stop making people’s lives sweeter. Hershey offered a special bar with nutritious oatmeal and vitamins, which became part of the soldiers’ special rations.

1952 – 1968

Hershey's Logo 1952

In 1952, the logo returned to its tall and light lettering. However, they are no longer silver but simple light gray. This brought the brand closer to the people of the post-war period, who did not have the opportunity for special luxury.

1968 – 1970

Hershey's Logo 1968

Starting in 1964, the company needed changes and a second wind to fight competitors. Hershey modernized production and acquired three other companies. Two of them produced pasta. Therefore, in 1968, it was decided to rename the company to Hershey Foods Corporation. The logo during this period became more contrasting, symbolizing a new heyday. Under the apostrophe, a ® sign appeared, denoting a registered trademark.

1970 – 1973

Hershey's Logo 1970

In the logo, the style of the letter R has changed, becoming more ornate. This served as a nod to Rowntree’s 1969 license to manufacture its brands. The letter R distinguishes the logo of this company with a curved leg.

1973 – 1976

Hershey's Logo 1973

In 1973, a huge complex, “Chocolate World,” was founded for the entertainment of tourists. This makes the giant more recognizable and popular. The logo also gains more luxury and stability with a dark brown background. It is significantly darker than chocolate, just like Hershey is now much more than just a firm. The hue also reflects the long history of the company.

1976 – 2003

Hershey's Logo 1976

In 1976 there was an expansion of the range. Chocolate was diluted with other products, which by the year 82 brought 30% of total revenue. The logo changed from chocolate to more reddish. Now it looked more like not chocolate but a noble symbol of prosperity. The background-size has also become larger, as has the amount of output produced.

2003 – 2010

Hershey's Logo 2003

In 2005, the giant was returned to its former name, The Hershey Company. Because the pasta factories spun off into their firm. But three more chocolate companies were acquired. This growth and deepening into the usual production area are reflected in the logo, which has gained three-dimensional letters due to the shadow.

2010 – today

Hershey's Logo

The inscription remained unchanged, changing only the color scheme. Now it is written in chocolate on a white background. This demonstrates Hershey’s core products and the integrity of the company’s goals and aspirations throughout its history. To the right of the inscription, as a reminder of the oldest and most beloved by customers brand, there is an image of Kisses candy with a paper train, on which the company logo has always been located. This choice demonstrates Hershey’s long history and experience.

Font and Colors of the Emblem

Hershey Emblem

Throughout history, the Hershey logo has combined various shades of brown. This color was a reflection of the company’s main product – chocolate. The light color of the inscription changed from gold and silver to simple light gray. He showed prosperity, pure ideals, and the desire of the company to bring good to the world. The typeface of the inscription has always gravitated toward simplicity and clarity, with a slight element of finesse. The latter version is most reminiscent of the Impact font.

Hershey Symbol

Hershey's logo conveys the atmosphere of the company and its main product, that is, austerity and chocolate. Strictness is needed to comply accurately with the quantity and volume of ingredients. And chocolate has always been the main product of this manufacturer. They are also reflected in the letters, the color palette, and in the form of an emblem that looks like a chocolate bar. In addition, the logo is a label for wrappers and a reminder of the company's founder because its name is the founder's name.

Hershey's emblem symbolizes the main thing - the basis of the enterprise, what it started with. It also conveys the basic ingredient (cocoa beans), the company's working atmosphere, a strict approach to the production process, and a serious attitude towards products. This is embedded in the color and shape of the logo because it is brown and elongated, like a chocolate bar. A laconic font with capital and bold letters reflects the business atmosphere of industrial sites.

What was Hershey's logo before 1968?

Until 1968, Hershey's logo was slightly lower than it is now. It consisted of low letters forming a horizontally elongated inscription. It occupied the entire surface of the background rectangle and was complemented by the classic apostrophe in the form of a comma. But after the redesign, the background changed proportions, becoming a little higher, and the text got an impromptu edging frame. The apostrophe has become a diagonal stroke that resembles a small parallelogram.

A well-known confectionery manufacturer changed its logo to improve its identification system: it wanted to achieve design harmonization of all branded products. The reason for this step is that buyers immediately determine at a glance: these are products from The Hershey Company. The brand has also conveyed its historical heritage in a modern way. Therefore, the new badge is inspired by the famous colors of its iconic brands.

There is a common hidden meaning in all logos: they are painted in chocolate color and convey the main ingredient of confectionery - cocoa beans. The individual hidden meaning is present in the emblem of Hershey's Kisses. On the wrapper of this product, in addition to the standard inscription, there is also an encrypted message. If you look closely at the text, above the capital letters ‘K’ and ‘I,’ you can see the word ‘Hershey's.’ Together with ‘Kisses,’ it turns out a declaration of love for chocolate.

What is Hershey's current slogan?

This company has several slogans that are still used today. Among them: ‘There's a smile in every Hershey Bar’ (the most common), The great American chocolate bar, ‘and’ Hershey's is mine, yours, our chocolate. ‘There are also options that convey a state of happiness: ‘Pure Hershey's. Pure happiness’, ‘Hello, happy. Hello, Hershey's. Some slogans are applicable to a narrow range of products - for example, ‘Real Ingredients. Real Ice Cream. Real Smiles.