H&R Block is an American tax reporting, payroll, and business consulting company. It also offers software for performing consumer taxation and preparing taxes online from its website. The organization has an international status and operates in the United States, Australia, and Canada. Its headquarters are in Kansas City, Missouri. The company was founded in 1955. Its founders are brothers Bloch – Henry, and Richard.
Meaning and History
The business began when, after World War II, Air Force Navigator Henry W. Bloch thought about working and starting a family business. He caught sight of a brochure that brilliantly described the bright future of firms serving small businesses. In 1946, he, together with his older brother Leon, took out a loan for five thousand dollars to establish an accounting service in his hometown.
But things were not going well, and after four months, the brothers had too few clients to pay off the loan. Then Leon decided to get a specialized education, and Henry asked for help through the newspaper. Support came from the mother, who called and asked to take on another brother, the younger Richard.
The brothers took up the joint management of their firm, United Business Company, focusing on accounting, income tax, and payroll. When real money appeared, the owners immediately advertised in the local newspaper, informing the public about their service. The appeal brought success – more people learned about them and began to apply for services.
This event took place in 1955, which became the official year of the company’s foundation. The founders rebranded the firm, renaming the firm H&R Block. To do this, they used the first letters of their names and surname. For convenience only, the brothers replaced the final “h” with “k” to pronounce the word firmly and clearly. The first logo was a simple advertising plaque indicating the name and types of services.
A year later, the brothers decided to expand, choosing the city of New York for the move. But they did not want to take everything with them, so they agreed to sell the local branch to those who wish. So they laid the foundation for the franchise. By 1962, the H&R Block logo was well recognized.
In 1980, the company bought the Internet service Compuserve to develop in that direction. After six years, the brothers processed 10 million tax returns annually, opening their own offices in Australia and Canada. In 1986, the organization also collaborated with the Internal Revenue Service on the active implementation of electronic document management. During all this time, there were three logos in her career.
1955 – 1999
The emblem of the period consists of the name of the company in classic block letters. The phrase “H&R Block” is bold in uppercase and is located between two wide lines of equal size. Below the bottom line is the advertising phrase “The income tax people.” The characters in it are slightly thinner and smaller in size than in the top line. Traditional color – monochrome. It consists of black (all elements) on a light (base background for the labels). The ampersand (&) connecting “H” and “R” is made small and depicted exactly in the middle – it seems to hang between two letters.
1999 – 2014
At this time, the transition from an advertising logo to a graphic sign took place. For this, the designers removed all additional inscriptions that are not related to the brand name. They placed the phrase “H&R Block” to the left of the large light green square. The black text effectively contrasts with the lime hue.
2014 – present
Before approving the new version, the designers corrected the logo. They changed the proportions and colors of all elements. Now the logo is used with a small light green square, which is perfectly balanced with the text. Now it is correlated with the inscription, so it looks harmonious. The letters have a graphite color, so they look not black but dark gray.
Font and Colors of the Emblem
Throughout its existence, the logo of this company contained the same details. The authors changed their proportions and corrected the color. The key elements were and still are the brand name text and the classic green square. However, it did not appear immediately since the main inscription was, and not the image. So the tax and consulting service gradually moved away from the information version of the logo.
For a business and serious logo, the designers have chosen a geometric sans-serif typeface – flat, smooth, austere, which reflects the company’s style as much as possible. The font is called Coflax Black. It was created by Eric Olson in 2012 and released by Process Type Foundry.
The emblem palette is two-part: apart from the white background, only lime and black are present in it. H&R Block chose the green color during the reboot when it expanded its activities and wanted to attract attention. And bright green helped her with this because it is associated with novelty, freshness, and confidence.