The Iceland Symphony Orchestra has introduced a new visual identity. Since its founding in 1988, the orchestra’s symbol has changed rarely and retained its recognizable form. Now it has received a modern interpretation, free of outdated elements, and has been adapted to contemporary standards.
The logo is still based on a stylized bird image resembling a bass clef, a reference to Iceland’s national symbol, the gyrfalcon. The main changes concern the details. The gradient was removed, the space around the figure was expanded, and the beak and eye were more precisely defined. The new shape of the symbol appears cleaner and more balanced, and the ability to use the mark separately from the text expands its range of applications.
Through the play of light and shadow and the texture, the mark gained additional depth and color volume, presented in brass and piano-black tones. They make the image more expressive and emphasize the brand’s musical theme.
The classic serif typeface has become thinner and more elegant. The identity is complemented by the original Adelia font, used in the orchestra’s posters and printed materials. Its form seems to play with rhythm, creating a sense of sound even in static lettering.
The visual materials for the 2025–2026 season are built on the metaphor of the interaction between sound and matter. Three-dimensional floral compositions with kaleidoscopic patterns, inspired by natural phenomena, add depth and poetry to the style. They unite music, form, and light, creating a cohesive visual language for the orchestra.
The Iceland Symphony Orchestra is based at Harpa Concert Hall in Reykjavik, a recognized architectural landmark of global significance. The ensemble performs, broadcasts, and runs programs for a wide audience, including family and educational projects. The new identity highlights the orchestra’s status as a leading cultural institution of the country and defines a fresh visual direction for its development.
