Founded in 1967, the Indiana-based basketball club has an identity reflecting its athletic profile and strong connection to the city. Citizens’ fascination with movement and speed runs through history, linking the Indiana Pacers logo to it.
Indiana Pacers: Brand overview
Founded: | 1967 |
Founder: | Herbert Simon |
Headquarters: | Indianapolis, Indiana, U.S. |
Website: | nba.com |
In 1967, a group of investors from Indiana, including one of the ABA founders, Richard Tinkham, and sports agent Chuck Barnes, initiated the creation of a professional basketball team. The name of the future team was selected very thoroughly after discussing several possible variants.
Inhabitants of Indiana are passionate about fast driving. The love for high-speed movement goes through state history. For many years, horses were the best kind of vehicle for people. Therefore, different kinds of horseracing were extremely popular all around the world. Over time, the popular animal was replaced with a full-fledged iron horse, creating the new era of car racing. The race Indy 500 was one of the most prestigious world competitions. The factors mentioned above determined the name of the future club – Indiana Pacers. Chuck Barnes was a passionate racing lover and an agent of famous people, engaged in motorsports. The man played a significant role in making the final decision of the team’s name.
It should be mentioned, that the geographic belonging of the team caused the founder’s hesitations: would they become a city team (Indianapolis Packers) or the state (Indiana Pacers)? To popularize basketball, the idea of organizing exhibition matches in different cities of the state was claimed during the season. It determined the club’s final name.
Meaning and History
While some clubs completely change their style, others retain the same colors, fonts, and uniforms, but come up with some other options. After the team’s appearance in 1967, she immediately received a personal logo, which consisted of two basic elements: a hand and a ball. For more than 50 years of the club’s career, this emblem has never changed dramatically: it always had an original shape and reflected the main basketball attributes. Over the long period of existence of Indiana Pacers, she had five logos.
What is Indiana Pacers?
The Indiana Pacers is a professional basketball team from the United States that plays under the National Basketball Association. She represents the Central Division and is a member of the Eastern Conference. The franchise was founded in 1967 and was part of the American Basketball Association. Her transition to the NBA came in 1976, following the merger of the old and new basketball organizations.
1967 – 1976
The debut version depicts an elongated arm tossing a basketball. Together they form the capital “P” – the first letter of the word “Pacers.” She is slightly inclined to the right – the main colors of the logo: white, lemon yellow, and dark blue.
1976 – 1990
After the redesign, the inscription “INDIANA PACERS” appeared on the emblem. It consists of two lines and is placed on the right, under the heading of the letter “P.” Artists also worked with the palette, changing it to the muffled side: lemon turned just yellow, and cobalt turned neutral blue.
1990 – 2005
The previous logo was exploited for about 15 years until. In 1991, dramatic changes took place: elongated stripes appeared in the emblem instead of the hand, which go to the left of the ball. The leg of the letter in this version is much shorter than before, the light blue has become almost blue-black, and under the “P” there is only the word “PACERS.”
2005 – 2017
Updates of this period are minimal. The developers re-distributed the colors and basic elements. As a result, in the modern version, there is not only the original letter with a lined ball, but also several rings that surround them. In the center is a white background, followed by a wide yellow stripe with blue edges. Above it says “INDIANA,” below it says “PACERS.” Unites all gray line.
2017 – today
The latest Indiana Pacers logo was introduced in 2017. It combines the blue capital letter “P” and the yellow basketball of its predecessor placed inside a yellow circle trimmed with “Indiana Pacers” dark blue lettering. The circle has a dark blue and silver outline.
Font and Colors
The current version follows the traditions of the Indiana Pacers club. It exactly repeats the design of the main element – the capital “P” with the ball instead of the internal clearance. The only difference is the rondel shape, which appeared due to a combination of wide and narrow edging strips.
The modern logo uses a font resembling Agency FB Bold Italic. Its authors are David Berlow and Morris Fuller Benton. The name is written in simple grotesque font with elongated characters. In 1977, the serif version was approved, in 1991 – with rounded characters, in 2006 – with chopped rectangular letters.
The corporate palette is represented by three colors: gray PMS Cool Gray 5, golden PMS 123, and dark blue Pantone Color Matching System 282. White is also used, which is not mentioned in the official documents of the club.
Indiana Pacers color codes
Navy Blue | Hex color: | #002d62 |
---|---|---|
RGB: | 0 45 98 | |
CMYK: | 100 68 0 54 | |
Pantone: | PMS 282 C |
Gold | Hex color: | #fdbb30 |
---|---|---|
RGB: | 253 187 48 | |
CMYK: | 0 29 91 0 | |
Pantone: | PMS 123 C |
Cool Gray | Hex color: | #bec0c2 |
---|---|---|
RGB: | 190 192 194 | |
CMYK: | 0 0 0 29 | |
Pantone: | PMS Cool Gray 5 C |
What is the logo of the Indiana Pacers?
Indiana Pacers have a straightforward logo. It depicts the letter P, consisting of a wide dark blue leg and a gold-colored basketball with three white lines. It is placed in the center of the white circle. It is edged with a gold ring with the basketball team’s name, which is executed in a delicate grotesque. The club has been using this emblem since 2017.
When did the Pacers change their logo?
The Indiana Pacers logo was last changed in 2017. Then, to the previous version (capital “P” in the shape of a ball), a wide gold ring with the basketball team’s name was added. But the most dramatic changes took place earlier – in 1990 when the designers removed the outstretched arm from the emblem and replaced it with three horizontal stripes.