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Ireland doesn’t focus on design, just pedals

Cycling Ireland Logo

Cycling for Ireland is a whole business, with unforgettable emotions and impressions, and for some, it is even a way to spend life bright, healthy, and cool.

The Cycling Ireland brand (which sounds like Rotha√≠ocht √Čireann in Irish) is the working name of the island’s national cycling authority. It is technically a charitable company with limited liability for the Irish Cycling Federation. The organization works closely with the European Cyclists’ Union, being a member of various major sports organizations.

Cycling Ireland New Logo

In terms of line-up, Cycling Ireland has four divisions: Cycling Connacht, Cycling Leinster, Cycling Munster, and Cycling Ulster. And he organizes road races, tracks races, off-road races or MTB, time trial, BMX, cyclocross, participates in the promotion of cycling entertainment events.

We recently changed the logo and created a new icon to follow modern design traditions in sports.

Cycling Ireland Emblem

Initially, the logo was attractive on its own. The inscription was divided according to contrasting colors – purple and light green. The playful shape of the little man above the U gave the impression of a cyclist riding to the left. The letters C are quite rightly perceived as wheels. The word Ireland looks set apart with a blooming shade of green, gently hinting at the landscape of Ireland.

The logo looks interesting and logical. An unnecessary detail may have become a rounded curl near the figure of a man on a bicycle.

Cycling Ireland Before and After Logo (history)

Today, the green tint in the type design has been enhanced, making it a dark swampy hue. The icon itself bears little resemblance to a wheel. Rather, it is a detail from a mechanism. However, the idea was to combine capital letters in the organization’s name and play it creatively.

There is a feeling that the logo looks incomplete, ambiguous, and incomprehensible. The font is nice, even, but the color is too dark. And the icon looks even somewhat ridiculous.

There is a chance that a rebranding will occur soon, and the logo will be changed again.