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When young French designer Simon Porte Jacquemus launched his brand in 2009, Jacquemus’s history officially began. Simon had recently relocated to Paris to launch his fashion career, and he was just 19 years old.

Named after his mother’s maiden name, Simon Porte Jacquemus founded the brand in 2009. The designer’s strong ties to his family and Provence’s heritage are reflected in the name he chose, and these factors have influenced the brand’s aesthetic over the years.

In 2010, the designer debuted his debut collection at Paris Fashion Week. Although there were only a few pieces in the collection, its simple and unique approach to design had already garnered attention.

In 2012, the brand started receiving more recognition from the fashion industry. Simon’s early recollections of Provence influenced a collection that the designer unveiled and became a brand signature.

The designer received the 2014 LVMH Prize for Young Fashion Designers Special Jury Prize. This prize provided the brand with financial support and a notable boost in recognition within the high fashion industry.

In 2015, the firm unveiled the renowned collection “Les Santons de Provence,” which solidified the brand’s style by fusing minimalism, surrealism, and allusions to the culture of the south of France.

The brand’s first commercial campaign was released in 2016. The ad, shot in the designer’s distinctive style, highlighted the relationship between the French South and nature.

The designer debuted his debut shoe line in 2017 and immediately became popular. In particular, stylish shoes with unique geometric heels have gained popularity.

The company reached a significant milestone in 2018 when the designer unveiled his first men’s collection, “Le Gadjo.” The designer’s hometown of Marseille served as the venue for the collection’s presentation, underscoring the significance of his heritage for the company.

In 2019, a lavish event was held in the Provence lavender fields to commemorate the tenth anniversary. This presentation solidified the label’s position as one of the most inventive and significant up-and-coming names, making it one of the most talked-about occasions in the fashion industry. In the same year, the firm unveiled “Le Chiquito,” the renowned microbag that went viral and came to represent the brand.

Despite obstacles around the world in 2020, the company kept innovating. Once again honoring its Provençal heritage, the firm staged a virtual presentation for the “L’Amour” collection on a wheat field.

The brand continued its creative development in 2021. In July, the designer debuted the “La Montagne” collection on a unique runway in the magnificent French Alps. This exhibition again emphasized the label’s affinity with French landscapes and the natural world. In the same year, new shoe and bag models were added to the assortment, which immediately won over brand devotees.

2022 saw the brand commemorate several important occasions. In June, the “Le Papier” collection show occurred in the southern French region of Camargue. Due to its distinctive setting and creative method of showcasing the collection, this event garnered international press interest. In 2022, the firm and Nike announced their partnership and unveiled a combined athletic apparel and accessories line. This partnership was essential in increasing the brand’s recognition in the sportswear industry.

In 2023, the firm kept experimenting with different show formats. One of the year’s most talked-about fashion events was the presentation of the “Le Chouchou” collection at the Palace of Versailles. The selection of this historically significant site highlighted the label’s rising prominence in the high fashion industry. The company introduced a range of perfumes in the same year, further increasing its market share in the cosmetics industry. This new strategy allowed the firm to expand beyond clothing and accessories.