Kentico Logo PNG
“Using individual elements of the system, the service allows you to create websites,” explains the Kentico logo. The emblem conveys a user-friendly visual display of content in a finished prototype and various design variations.
Kentico: Brand overview
Kentico was founded in Brno, Czech Republic, in 2004 by Petr Palas, an IT student at Masaryk University who was working at Moravia IT. After the company showed no interest in his CMS idea, he registered Kentico Software on June 4, 2004, without outside funding.
In August 2004, Kentico CMS 1.0 for ASP.NET was released. The first paying customer arrived in 2005, when Gibson Musical Instruments chose the product. For Palas, an American client, so early in the company’s life confirmed that Kentico had to sell internationally from the start.
By 2006, Kentico had its first employees, had become a certified Microsoft partner, and had released Kentico CMS 2.0. In 2008, it reached Microsoft Gold Certified Partner status and opened its first foreign office in New Hampshire. In 2009 and 2010, Deloitte Technology Fast 50 ranked Kentico among the fastest-growing tech companies in Central Europe.
The company later opened offices in the UK and Australia while competing with Sitecore and WordPress in the CMS market. In 2016, it launched Kentico Cloud, a headless CMS, followed by Kentico Xperience 11 with Ucommerce in 2017. By 2018, Kentico had over 200 employees, revenue of 421 million Czech crowns, and more than 90,000 websites using its products. In 2022, Expedition Growth Capital invested $40 million in Kontent, which became Kontent.ai, while the main product was renamed Xperience by Kentico.
Meaning and History
After the launch of the first version of Kentico, considerable attention was paid to creating a positive image among the target audience and visual brand recognition. Naturally, the logo was an important component of this process. It was updated only once, but the main details have remained unchanged to this day.
What is Kentico?
First of all, this is an opportunity for any webmaster to create a website without special programming skills or knowledge of programming languages. Built-in CMS tools allow you to develop to any level of complexity.
Old
The first version of the logo appeared immediately after the release of CMS. In addition to the brand name, it also features the Kentico logo. For the verbal inscription, the author’s font was used. Except for the “K” character, all letters in the name are lowercase. They are in bold type, with minimal rounding of the letter edges. The dark blue color brightly highlights the inscription against the emblem’s background. At the same time, it evokes warm, positive emotions in a potential CMS client, fostering a positive work environment for creating a site.
The emblem visually resembles a flower; at its center, a circle with eight petals radiates outward. Each petal is visually similar to a rectangle, orange or dark blue, identical to the verbal inscription. Each rectangle has pointed corners. As a result, users may associate the sun or a windmill in motion with the flower, as well as the flower itself.
New
This variation of the logo looks more formal than the previous version. The main color has been changed from dark blue to black for the word inscription. At the same time, it is set in a classic serifless font. Thus, the brand name contrasts with the emblem, which has also undergone certain changes.
Now all the elements are made in white on an orange background. Also, on the emblem, there was a circle and eight rectangles. At the same time, the dot above the “i” in the name is the same size as this circle, creating the impression that it is the same element. The distance between the logo and the Kentico name has been increased, making each element independent despite belonging to the same brand.
Font and Colors
The first version of the logo is made in the author’s font, while the new variation uses a classic font close to Times New Roman. Bold lowercase sans-serif letters were used for the name, except for the capital “K.”
In the original logo, the color palette consists of navy blue and orange. At the same time, the main name is completely made in blue. The brand is displayed in black, and orange and white are used for the emblem in the updated version. Minimal changes have a minimal impact on the visual recognition of the Kentico logo and brand as a whole.