The French electric car brand Kilow has introduced an updated style created by the Paris-based studio Yorgo&Co. The company, located in the Alps, abandoned its former name, kgEV, which proved difficult to pronounce and to visually distinguish from other brands. The old logo, with the bulky “kg” and the small “EV” in the corner, looked outdated and lacked aesthetic appeal.
The new name, Kilow, became the starting point for reimagining the brand’s image. The logo is presented as a clean wordmark in uppercase geometric sans-serif letters, with wide character spacing. Above the text is a symbol made of four squares rotated 45 degrees. The space between them creates the visual effect of an arrow, suggesting direction and energy. The symbol appears dynamic, though its connection to the letter “K” remains unclear. This feature gives it a certain appeal, allowing Kilow to stand out among automotive brands.
The brand’s main typeface is Euclid Triangle, complemented by Outfit and Arial. The color palette and typography are restrained and clean, emphasizing the geometry of the new style. The entire system appears bold and clear, creating space for the main focus: the electric vehicle.
The flagship model of Kilow is the lightweight urban electric car La Bagnole, created by Léo Choisel. The classic Jeep Willys inspired it, reinterpreted for the spirit of the modern city. The compact car carries charm and individuality, setting a high standard for the brand’s future models.
The updated style of Kilow appears cohesive, opening space for further development. Over time, the brand may express itself more boldly in advertising projects, strengthening its visual identity. For now, the new design fulfills its main task, enhancing recognition and forming the foundation for future growth.