“La Ligue contre le cancer” has introduced a new visual identity designed by W Conran Design. The update blends familiar elements with a modern touch, reinforcing continuity while offering a fresh perspective as the organization moves forward.
The previous logo had a straightforward structure: a rectangular design split into two parts. The top section, in blue, displayed the organization’s name, while the lower orange segment carried the phrase “CONTRE LE CANCER.” The typography was clean and formal, designed for clarity and direct communication.
The new logo is more dynamic. The name now spans three lines, improving readability and creating a well-structured, balanced look. The layout feels open while strengthening the brand’s presence.
One standout feature is the emblem, which blends geometric precision with deeper symbolism. It consists of a square, symbolizing stability and structure, paired with an orange shape resembling a stylized heart. The heart-like element represents care, support, and vitality, reinforcing the Ligue’s dedication to patient advocacy and healthcare.
The old logo used a thin, traditional font, while the new one embraced a bold, modern, grotesque typeface with even line thickness.
The color scheme has been refreshed to bring more energy to the design. A deep, rich blue contrasts with a bright orange, creating a strong visual balance. The blue conveys reliability and continuity, while the orange adds warmth and reflects the organization’s active role in health promotion.
The heart-like shape’s rounded curves soften the square’s sharp edges, balancing structure with emotional connection. The emblem’s proportions are carefully crafted to keep the design harmonious, clear, and recognizable, whether displayed on large banners or small digital icons.
The new logo will accompany the organization as it moves forward, representing its dedication and ongoing efforts in the fight against cancer.