Evernote has introduced an updated logo while retaining the brand’s recognizable symbol, the elephant named Mads. The elephant’s form has become simpler and more current, with softer contours and smoother lines. The trunk is shorter, with a flowing outline; the ears are more rounded; and the eye is designed with precise geometry that echoes the cut in the letter “e” of the new type solution.
The previous Evernote logo used a classic serif typeface, emphasizing the brand’s serious, solid character. The new version uses a rounded sans-serif typeface that enhances openness and accessibility. The color scheme has also changed. The green shade is now richer, supporting associations with growth and memory strengthening that remain central to the brand.
The logo update is part of a broader brand transformation that reflects the company’s focus on new technologies, including artificial intelligence tools. The new mark helps users focus on what matters amid a constant flow of information.
Changes also affected the official Evernote website. Its structure is easier to navigate, and its visual appearance aligns with the updated brand style. The interface now features redesigned icons that make it easier for users to navigate the service’s features.
Evernote remains widely used while maintaining a friendly, approachable image. The elephant remains the brand’s symbol, presented in a fresher and more refined interpretation.
