Lacoste Logo

Lacoste LogoLacoste Logo PNG

The Lacoste logo symbolizes the luxury, elitism, and exclusivity of the company’s products. Brand customers will always stand out from the crowd.

Lacoste: Brand overview

Founder:Rene Lacoste, Andre Gillier
Troyes, France
Lacoste is a manufacturer and seller of fashionable products, including clothing, perfumes, footwear, watches, leather goods, glasses, and various accessories. The company is located in Troyes (France) and was founded in 1933 by René Lacoste and André Gillier. After a series of acquisitions related to financial instability, the company is now owned by the Swiss family group Maus Freres.

Meaning and History

Lacoste Logo History

The brand is directly linked to a dispute between tennis star René Lacoste and the captain of the French Davis Cup team. They bet on a crocodile leather suitcase that the tennis player saw in one of Boston’s showcases. He couldn’t afford it, so he made a bet: if Lacoste won, the other side would buy him the suitcase. However, luck did not smile on the athlete, and the crocodile suitcase remained an unattainable dream.

Therefore, when the company was launched, a crocodile appeared on the brand’s logo, based on René Lacoste’s nickname. His friends called him “crocodile” for his aggressive playing style and persistence in “crushing” his opponent on the tennis court until a crushing score. However, later, due to this symbolism, the company was involved in a legal scandal, which ended with the reconciliation of the parties and an agreement to change brand names.

The Hong Kong company Crocodile Garments, a manufacturer of sports clothing, also claimed the disputed emblem. This misunderstanding began in the 1990s when the company tried to enter the Chinese market. But on the Lacoste logo, registered in France in 1933, the crocodile looks to the right, while on the Garments logo, registered in Asia in the 1940s-1950s, it is turned to the left.

What is Lacoste?

Lacoste is a fashion house that emerged in France in the early 1930s. The watches, glasses, bags, shoes, perfumes, and clothing it produces are adorned with an emblem featuring a crocodile.

1933 – 1984

Lacoste Logo 1933-1984

The original version featured a crocodile identical to a real one. It has brown skin with gray-orange spots and black shadows. The tail has sharp spikes, and the mouth is wide open.

1984 – 2002

Lacoste Logo 1984-2002

In 1984, the French company created a logo with a green crocodile and a red mouth. Under the image of the animal is the inscription “Lacoste,” in bold capital letters.

2002 – 2011

Lacoste Logo 2002-2011

After the turn of the millennium, the designers changed the ratio of the graphic and textual parts, making the crocodile smaller.

2011 – today

Lacoste Logo 2011-present

In the current logo, the brand name is written in a thin sans-serif font.

Font and Colors

Lacoste Emblem

The brand name appeared thanks to René Lacoste’s nickname and was initially only on the athletes’ tennis shirts. Robert George developed it in 1926. The athlete wore a personal logo on his blazer. But after creating La Chemise Lacoste with André Gillier, the head of the knitwear business, they began using the crocodile image across the entire clothing line. For ten years, the crocodile symbol belonged to the company Izod, but later, Lacoste managed to regain its reputation and restore the brand.

After the legal dispute between Lacoste and the sewing and textile factory Crocodile Garments, its appearance changed slightly due to the same emblem. As a result of the legal proceedings, the crocodile’s image was adjusted: now it has an almost parallel tail, large spots on the skin, and small eyes. The opponent also corrected the trademark: the reptile’s tail is raised vertically, the skin is smooth, and the eyes are large.

Lacoste Symbol

The Lacoste logo uses a proprietary font with slightly rounded capital letters. The color palette consists of green (crocodile), white (spots, eyes), and red (mouth). Usually, the animal is depicted on a light background, but there are also reverse cases: a white crocodile in a green rectangle.

Lacoste color codes

EvergreenHex color:#004526
RGB:0 69 38
CMYK:100 0 45 73
Pantone:PMS 3425 C
Medium Candy Apple RedHex color:#db0026
RGB:219 0 38
CMYK:0 100 83 14
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What Does the Lacoste Logo Mean?

The crocodile in the Lacoste logo personifies René Lacoste, after whom the brand is named. This is because the tennis player had the nickname “Crocodile.”

How to Identify a Fake Lacoste Logo?

The quality of the embroidery can determine the authenticity of the Lacoste logo. A fake lacks finely drawn claws and teeth, the tail is pointed in the wrong direction, and the eye is round. Besides, the crocodile should only be on a white background.

Why is the Lacoste Logo a Crocodile?

The Lacoste logo is associated with the nickname of its founder, tennis player René Lacoste. In one of the matches, he bet on a luxurious crocodile leather suitcase. As a result, the press dubbed him “Alligator,” and then René was called “Crocodile.”

Which Brand is Represented by an Alligator Logo?

One might say that the Lacoste logo features an alligator, but this is not the case – the main symbol is a crocodile. These reptiles belong to different species.