Landal GreenParks, a major player in the European vacation industry, has introduced a new logo and visual identity as part of its plan to unify its brand and strengthen its presence in the market. This change follows the company’s merger with Roompot in 2023 and reflects its goal of becoming a leading provider of European nature-based holidays.
The previous Landal logo featured a green rectangle with “Landal” in a serif font above it. The design also included a landscape image with a sun and blue sky, symbolizing the brand’s focus on outdoor vacations. While this design conveyed Landal’s commitment to nature-centered holidays, the company needed a more modern and versatile visual identity to match its growth and evolution.
The new logo introduces a significant shift in both design and color. Traditional landscape imagery has been replaced with a circular “pause” icon, symbolizing the brand’s focus on offering a break from daily life. This icon comprises two parallel lines representing the first and last letters of “Landal”—the two L’sLs. Small dashes encircle these lines, each shaped like the letter L, creating a dynamic visual effect highlighting the brand’s modern approach.
The color palette has also changed significantly. The previous green and blue colors have been replaced with a calming teal, borrowed from Roompot’s branding. This new color aligns with the brand’s natural themes and gives the logo an inviting appearance. The teal is paired with a minimalist design, making the logo versatile across digital and print platforms.
The new logo’s typography has been updated to a clean, sans-serif, geometric, modern, yet welcoming font. This shift from a serif to a sans-serif typeface reflects Landal’s move toward a contemporary identity while maintaining the familiarity that long-time customers associate with the brand. The tagline “Holiday breaks in nature” has been added beneath the logo to emphasize the brand’s core focus.
As part of the rebranding, the name “Landal” will now be used without the “GreenParks” suffix to create a more streamlined and internationally recognizable brand. This change is intended to appeal to both existing customers and new audiences, offering a more cohesive and modern representation of the company’s extensive portfolio of over 300 vacation destinations across 13 countries.
Starting next year, Landal’s holiday parks will gradually introduce a new visual identity. This transition is part of a larger strategy to keep Landal competitive in the fast-changing tourism market. The company’s new vision, “We give everyone the freedom to find their happy place,” highlights its commitment to offering personalized and memorable vacation experiences.
Roompot and Landal’s popular mascots—Koos the Rabbit and Bollo the Bear—will remain part of the brand’s identity. Koos will be more prominent, representing the brand’s connection to nature.
The new Landal logo and visual identity mark a significant step forward for the brand. The updated design reflects the company’s commitment to growth and modernity while staying true to its roots in nature-based holidays. The simplified and abstract logo, combined with the fresh color palette and updated typography, creates a brand identity that is both contemporary and timeless, ensuring Landal’s continued leadership in the European vacation industry.
