Los Angeles Clippers Logo

Los Angeles Clippers LogoLos Angeles Clippers Logo PNG

The symbolism of the emblem of another basketball club from Los Angeles, founded in 1970 as Buffalo Braves, lies in the aspiration to reflect its history. The new logo and name, Los Angeles Clippers, is a tribute to the hometown, the true roots, and the team’s history.

Los Angeles Clippers: Brand overview

Founder:Steve Ballmer
Los Angeles, California, U.S.

Despite the lack of significant achievements, New York still holds the title of basketball Mecca. New York’s reputation as a forge of basketball talents extends far beyond the metropolis. The western part of the state has become the cradle for three current NBA clubs. The Los Angeles Clippers team is one of these legends.

Initially, the team was based in the city of Buffalo. It was called Buffalo Braves (Braves is a term used in the past to refer to Native American warriors). This explains the feather on the emblem. In Buffalo, as in all other parts of North America, Indians once lived. But most likely, the name was chosen because it sounded good in combination with the name of the city.

During its eight years of existence, the “Braves” reached the NBA playoffs three times. Each time, they gave way to future champions. After Bob McAdoo moved to the “Knicks,” interest in the team declined. Soon, the club was sold to the well-known businessman and politician John Y. Brown Jr. He made an unprecedented deal to swap the club with Irv Levin, the owner of the “Celtics.”

Levin dreamed of moving to California, preferably along with his basketball club. But moving the “Celtics” to any city other than Boston automatically meant a “long and painful death” at the hands of local fans.

Having received a nearly dead team, Levin immediately moved it to California. The club’s headquarters remained in San Diego, which had lost its team after the “Rockets” moved in 1971.

In a city where the most seasoned brave men in the form of Marines and trainers of local zoo whales stopped, there was no place for a team named Braves. The club’s management suggested giving the team’s name more local color. Therefore, the new name, San Diego Clippers, was soon approved. The team, retaining the old colors, was called the “Clippers,” after the history of the city as an important port in the Pacific Ocean. By the way, the Clipper Star of India is still moored there as a floating museum. Three cleavers (a distinctive part of the clipper’s rigging) became the emblem of the new team.

A clipper is a fast-moving sailing vessel or ship with sharp, water-cutting outlines of the hull. San Diego was famous for such ships.

In 1981, the team was acquired by the infamous Donald Sterling. By that time, less than 5,000 people attended matches of the non-competitive team. Therefore, the team decided to move.

In 1984, Sterling managed to get NBA approval to move to Los Angeles, where the team had long been in the shadow of another local club. As for the club’s name, “Sterling,” it was decided to leave it unchanged. This decision is quite understandable: the term clipper can mean both a hair clipper and lawn shears. And this is the only job that, according to Sterling, “these black guys” do well. The Los Angeles Clippers team does not have a mascot.

Meaning and History

Los Angeles Clippers Logo History

In the past, the Los Angeles Clippers team had several names and logos. This is partly due to relocations: first, the franchise was in Buffalo, then moved to San Diego, and in 1984 moved to Los Angeles. But the change of emblems is explained not only by the move and the choice of a new nickname (until 1978, the club was called Braves) – the redesign is aimed at modernizing the style to improve the team’s image.

What is Los Angeles Clippers?

Los Angeles Clippers is an NBA baseball club that has changed three cities in its history. Initially, it was based in Buffalo and known as the “Braves.” Then, it was transferred to San Diego and named Clippers. In 1984, the sports franchise was moved to Los Angeles, retaining its current name.


Buffalo Braves Logo 1971

The debut logo of the Buffalo Braves contains only four elements. The first is the silhouette of a blue bison looking to the right. The second – an orange basketball. The third – red feathers in the shape of a Native American headdress. The fourth – is the inscription “Buffalo Braves,” executed in a standard sans-serif font.

1972 – 1978

Buffalo Braves Logo 1972-1978

From 1972 until the move to San Diego, the team used a complex multi-component emblem with a stylized letter “B.” Designers gave the “B” an original shape and decorated it in the center with a red-and-blue feather. The inscription “BUFFALO BRAVES” was made in italics and red color so as not to get lost against the background of the central letter.

1979 – 1982

San Diego Clippers Logo 1979-1982

In 1978, the club moved to San Diego and received the nickname Clippers in honor of the ships sailing in San Diego Bay. Then it got an abstract logo with three white triangular sails and a red sun inside a blue circle. The team’s name, as before, is written below: “SAN DIEGO” in small blue letters and “Clippers” in large orange ones.

1983 – 1984

San Diego Clippers Logo 1983-1984

In 1983, designers changed the font, color, and size of the inscription, making it the central element of the logo. They placed the light blue words “SAN DIEGO CLIPPERS” between two pink horizontal lines and complemented them with many stripes in the shape of a basketball.

1985 – 2010

Los Angeles Clippers Logo 1985-2010

Having moved to another city, the club updated its logo. It replaced the inscription “SAN DIEGO” with “LOS ANGELES” and removed the two horizontal lines to the right of the ball. The bright red-pink color became more subdued.

2011 – 2015

Los Angeles Clippers Logo 2011-2015

In 2011, another minor redesign occurred. This time, designers turned the ball in the opposite direction, changing the direction of the seams. They also chose a darker shade of blue for the team’s name.

2015 – today

Los Angeles Clippers Logo 2015-Present

In the current logo, the ball is reduced and shifted upwards. Below it is the word “CLIPPERS,” which is underlined above and below by two arc-shaped lines in raspberry and blue. They enclose the symbol of the ocean horizon as a reminder of the team’s true roots. Inside the ball is a monogram of the letters “CLA.”

Font and Colors

Los Angeles Clippers Emblem

The current sign of the “Los Angeles Clippers” features particular symbolism. The curved horizontal lines are the ocean horizon, reflecting the club’s connection to the sea. The shape of the monogram CLA also has a hidden meaning: “C” (Clippers) completely encompasses “LA” (Los Angeles), which should be literally understood as the team’s global presence, its constant presence in the city. Additionally, the combination of “LA” vaguely resembles a basketball court.

Los Angeles Clippers Symbol

The font used in the latest logo belongs to the grotesque class. It has no serifs: the free ends are at right angles. Due to the slight inclination of the horizontal strokes, the inscription appears to be slightly concave inward.

The color palette includes blue, red, and white colors inherited from the Buffalo Braves. They are complemented by a black color, which adds modernity to the emblem.

Los Angeles Clippers color codes

RedHex color:#c8102e
RGB:200 16 46
CMYK:2 100 85 6
Pantone:PMS 186 C
BlueHex color:#1d428a
RGB:29 66 138
CMYK:100 78 0 18
Pantone:PMS 7687 C
BlackHex color:#000000
RGB:6 25 34
CMYK:30 0 0 100
Pantone:PMS Black C
SilverHex color:#bec0c2
RGB:190 192 194
CMYK:0 0 0 29
Pantone:PMS Cool Gray 5 C


What does the “Los Angeles Clippers” logo represent?

The team’s logo consists of several elements. The largest is the word mark – the black inscription CLIPPERS. It is located between four serrated stripes: two red and two blue. Above, in the center, is a basketball with a unique red-blue monogram LAC inside.

Why are they called the “Los Angeles Clippers”?

The club got the nickname “Clippers” after moving to San Diego. This is related to the fact that large sailing ships, called clippers, once entered the harbor of San Diego Bay. From them, the sports franchise got its name.

When did the “Clippers” change their logo?

The new logo of the “Los Angeles Clippers” debuted in the 2018-2019 season. However, the changes were minor: designers only darkened the colors.

Who created the “Clippers” logo?

Rumors have it that Gillian Zucker gave the “Clippers” in-house designers a task to create a new team logo in a couple of months. When the subordinates said that this work would take no less than a year, she entrusted the project to the designers of the Miami Heat basketball club, who agreed to all the conditions for a generous payment. But the truth of this story remains unknown.