Introduced an updated version of the service for financiers making transactions on and off exchanges, making it clearer and more enjoyable to use. This applies to LunarCrush, an automated data collector for cryptocurrencies, Bitcoin crypto exchanges, and real-time actions by economic influencers on social networks. Over the years, the service has proven effective and essential for those who want to stay constantly aware of daily financial events. This service not only tracks actions but also monitors and analyzes potential changes and developments in the financial world. Given the speed of modern information processing and rapid reactions to certain actions, LunarCrush has become the best way to use its data quickly. It gathered best practices that captured this experience, enabling warp-speed changes and forming the basis of the brand’s visual identity. Together, everything happens at crazy “space” speeds, giving users state-of-the-art technology on the verge of future breakthroughs. Naturally, this approach has led to the need to create a new world overflowing with passion, curiosity, wit, and action, with speed and power comparable only to a laser beam.
The logo designed for the service was an original combination of its purpose with its virtual interpretation. It harmoniously combined two basic concepts embedded in the software’s actions: the moon and the human eye. The planetoid was applied in several ways. First, it echoed the brand name. Second, it suggested reaching the lunar surface in three years. The eye is the main symbol that characterizes the brand as a whole. Its main task is to observe, study patterns, identify trends, and broadcast results to inform investment decisions.
To strengthen the logo’s influence and the brand’s overall visual identity while reducing distractions, we significantly reduced the number of color palette elements. Reducing the number of hues by nearly four times allowed the graphic compositions to group more effectively, making their visual impact more focused. By retaining the core colors, shades of green and purple, the brand gained the diversity and consistency needed to build the Moon Universe. The new world’s main feature was the illustrations that created it, a unique iconography that set the brand apart among millions of social network users. It successfully conveyed optimism, concern for one’s future, and pride in participating in such a key moment, shaped directly by the platform itself.
