The M1 radio station in Vilnius has unveiled an updated visual style inspired by its original 1989 mark. The new look emphasizes the brand’s history and adds a sense of pace and drive that are important for today’s radio environment and live broadcasting. The Lithuanian studio developed the logo and overall system.
The mark used in recent years looked tired and monotonous. Its monogrammed form, with soft, rounded shapes, reflected the aesthetics of the late twentieth century and no longer aligned well with the station’s image. Much greater potential for reinterpretation was found in the late 1980s logo, which featured sharp forms and an unconventional structure.
The new version preserves the recognizable outlines of the historic mark. The logo now has a sharp profile and angular geometry, reinforced by a rich blue color. An interesting detail is the letter M without a central peak, which makes it slightly resemble an N. This choice raises questions, but within the full system, the mark feels cohesive and logical.
A typeface was developed based on the logo and consists entirely of uppercase letters. It continues the theme of sharp angles and visual tension. The slant of certain characters draws attention, while the remaining letters appear more static and slightly disconnected. The typeface could benefit from alternate characters to better balance the design.
In its updated form, M1 shows respect for its own past while adding drive and relevance. The system works well across different formats and at events, conveying the station’s rhythm and contemporary attitude. The brand relaunch is successful, with a strong emphasis on heritage, though some execution details could be refined to improve cohesion.