Castil is an Italian brand producing metal seats with modern design and practical character. Emerging from extensive experience in the furniture industry, the brand gained recognition for its ability to make simple steel furniture distinctive. The company entrusts its projects to respected design studios, including AtelierNanni, Studioventotto, and Dario PolacoDesign, constantly experimenting with shapes and structures.
The company was tasked with updating its visual identity to better convey the inherent strength and flexibility of the metal used in its furniture. The old logo appeared decorative rather than clear, oddly splitting the name into two parts with overwhelmingly large letters. The brand has received a new symbol, a simple, lively logo with a specially created typeface, Castil Mono. This soft-shaped font resembles the curves of metal tubes, reflecting the furniture manufacturing process.
The letter “a” features a slight incline, enhancing the brand’s visual appeal. The typography supports the primary idea of the brand: furniture comfort and durability. The entire corporate identity revolves around flowing lines echoing the silhouettes of the steel seat structures. Circular shapes reminiscent of bent metal tubes characterize the visual style.
Printed materials and the website actively utilize modular design, emphasizing the technological character of the brand. Repeated circular elements on layouts create a cohesive visual atmosphere, occasionally introducing a playful mood. This helps the brand stand out among other furniture companies, offering products that harmoniously combine comfort and aesthetics.
The company’s overall style boldly expresses its uniqueness and freshness, avoiding typical design trends. Castil creates its visual language, accurately reflecting the brand’s essence and making its products appealing to diverse customers.