Grüns has introduced a refreshed visual identity, bringing a more vibrant, playful, and approachable look to its branding and packaging. Developed by Interact, the new design moves away from the previous minimalistic, scientific feel, adding energy and personality to the brand.
The updated logo features a softer, italicized sans-serif typeface, replacing the rigid, geometric letterforms of the past. The slight forward tilt gives a sense of movement, reinforcing the brand’s focus on energy and wellness. Rounded edges make the wordmark feel more inviting while keeping a clean, modern structure. The shift in typography positions Grüns as a fun and flavorful alternative in the nutritional supplement space.
One of the biggest changes is the introduction of a bear icon, representing the brand’s gummy-based supplements. The bear is designed with simple geometric shapes and subtle variations in stroke weight, making it playful and easy to recognize. Its rounded structure mirrors the soft, gummy-like quality of the product, reinforcing the connection to taste and enjoyment.
The old dark green and white combination has been replaced with bright yellow for the wordmark and a light green background, evoking freshness and natural ingredients. This high-contrast approach helps Grüns stand out from competitors that lean toward muted, earthy tones.
The packaging has been redesigned, balancing the brand’s scientific credibility with a more engaging and consumer-friendly look. The layout includes the bold wordmark, the bear icon, and product imagery; all arranged to maintain clarity. A secondary serif font adds contrast, bringing a mix of playfulness and reliability to the design.
A sans-serif font appears. This adds to the dynamic and energetic feel of the identity, though its use across digital platforms is still evolving. The flexible design system allows easy adaptation across packaging, merchandise, and online content, ensuring a consistent yet lively brand presence.
With this refresh, Grüns stands out in the supplement industry by shifting from a strictly functional look to something more engaging and flavor-driven. The refined typography, introduction of a recognizable mascot, and bold color choices create a more inviting and modern presence while keeping the focus on quality and nutrition.
