Senior Brand Manager Leo Hageman and Tendril Studio developed the logo.
Rebranding became a necessity after Maxon merged with Redshift and Red Giant. The company’s CEO, David McGavran, said the rebranding should reflect all of the company’s lines and products, its capabilities, and emphasize its desire to empower creative people.
The logo is depicted as a cube, and the front of the design features a red “M” as part of the figure. Creative studio Tendril from Toronto took part in the design development. Experts have developed an animated version of the logo in 3- and 15-second formats. The company used Maxon’s renowned Cinema 4D and Redshift products.
The color palette is presented in red, black, and white in different variations and combinations. The main logo is made in red on a dark background. The lettering was simple, sans serif, and the title was white. In the videos, the designers also used lighting and shadows to create a natural, believable image.
Maxon is a company that specializes in software development related to 3D design and animation. The brand was founded in 1986 and is headquartered in Friedrichsdorf, Germany.
