Change of identity, change in logos, and marks of trademarks is a characteristic of today. The Minneapolis College of Art and Design (MCAD), which announced the change of its emblem, did not remain aloof from this process. The private college was founded in 1886 by Minneapolis, Minnesota, like Fine Arts. It received its current name in 1970 in connection with the completed expansion of educational programs, covering almost all areas in art and the necessary accompanying humanities. Since 1988, the institution has become completely independent.
Keeping pace with the times, the educational institution has directed its efforts to change the approach to the learning process in recent years. Today, the learning process includes the latest digital technologies and techniques that significantly improve the presentation and perception of educational information and practical exercises. In connection with such changes and peculiarities of our time, it became necessary to change their style, to create a new identity for the school.
When developing the new logo, such an important feature as the spoken pronunciation of the restaurant abbreviation was taken into account. Historically, the first letter was separated in the sound, and the word was pronounced like M-CAD. It turned out to be reflected visually without any dividing elements. The abbreviation has acquired a new graphic design, in which the first letter is centered above the rest. The absence of other forms in the composition leaves a wide field for continuing the transformation, making changes that will have to be done without fail in the modern conditions of a constantly changing world. This demonstrates the current state of the brand in the process of formation and new changes. With its simple design and consistency, such a sign allows you to focus on yourself, clearly demonstrating your individuality and, at the same time, the variety of possible approaches. The classical execution of the style speaks of constancy and not the pursuit of fashion, which is always transitory.
The badge works very well as an emblem on a wide variety of media. It stands out especially well in digital format. Its monochrome design allows the logo to be used in the widest variety of color combinations. The ambition and creativity of such a solution favorably characterize the features of MCAD as an art institution.