Two Belgian companies, Dessert Factory and Verbau, have officially merged under Mellow, introducing a fresh visual identity designed by Minale Design Strategy. This new branding reflects the combined company’s shared values: a commitment to innovation, quality, and delivering exceptional dessert experiences.
The name symbolizes the brand’s essence, highlighting softness, ease, and indulgence. It represents the mission to create memorable moments through desserts while uniting the strengths of two successful businesses.
The logo’s primary color is warm yellow, evoking happiness, sweetness, and positivity. This bright tone helps the brand stand out in the competitive dessert market while establishing an emotional connection with its audience. The color choice reflects the comforting nature of the products and projects a fresh, modern image.
The typography uses smooth, rounded forms that mirror the soft textures associated with desserts. The friendly and inviting lettering, with rounded edges and flowing lines, enhances the brand’s approachable feel. Theistylizeda standout feature, M,” which includes a wavy detail that adds a playful and dynamic touch. This subtle design element reflects the focus on combining tradition with creativity.
The logo’s overall design embraces minimalism, emphasizing simplicity and harmony. This streamlined approach symbolizes the unity of the two merging companies and their collective drive to innovate in the dessert industry. It also ensures adaptability across various digital and physical platforms, enhancing its versatility and appeal.
This rebranding marks a new chapter, signaling an ambition to redefine the luxury dessert market while staying true to its roots. The unified identity strengthens the company’s position, broadening its appeal and establishing a strong, recognizable presence. By combining the legacy of Dessert Factory with Verbau’s expertise, the new brand positions itself as a leader synonymous with indulgence, creativity, and quality.
The updated identity underscores the brand’s vision for growth and dedication to offering high-quality, delightful products that leave a lasting impression. Building on its heritage while adopting a contemporary style, the brand resonates with its audience’s evolving tastes and preferences.
