Mind Logo

Mind LogoMind Logo PNG

Mind: Brand overview

Founded in 1946 by a coalition of leading psychiatrists and mental health advocates, Mind, originally known as the National Association for Mental Health (NAMH), had the noble goal of improving mental health services, changing perceptions, and providing community support. In the 1950s, NAMH began managing a range of mental health service providers, such as hospitals, residential homes, and specialized workshops.

In the 1970s, the organization shifted priorities and began to advocate for changes in mental health policy and legislative frameworks, strongly advocating for the rights of people with mental disorders. Recognizing the need for a broader identity, NAMH rebranded as Mind in 1983, embodying a holistic approach that resonated with those directly affected by mental health issues and the general public.

In the years that followed, Mind expanded its reach and influence. It was not just about providing services; the organization actively advocated for mental health transformation. Its work ranged from challenging public prejudice and promoting mental health in professional settings to supporting early intervention and community-centered care.

In the modern world, Mind is a leading mental health charity in England and Wales. Its multi-faceted work includes service delivery, research, active campaigning, and strong advocacy on mental health issues. Mind’s distinctive green logo, now a recognized symbol, reflects its unwavering commitment for over seven decades to uplifting and supporting people facing mental health challenges.

Meaning and History

Mind Logo History

1990s – 2003

Mind Logo 1990s

2003 – 2021

Mind Logo 2003

2021 – today

Mind Logo

This charitable organization from the UK has an unusual logo. However, it seems unusual only at first glance. After getting acquainted with the activities of the organization, it becomes clear that the emblem perfectly corresponds to the idea of promoting mental health. The element on the left symbolizes a disorderly creation, which is gradually normalized, acquiring an understandable logic. The designers depicted this process in the form of chaotic stripes, transitioning into the word “mind.” The word is designed in a font that imitates handwriting and is colored in cobalt blue. The text is lowercase, casual, and coherent.

The way the chaotic stripes turn into a clear word is reminiscent of a puzzle that has been solved. It suggests that even when things are a mess, things can still get good. The cobalt blue color is soothing, making you think of calm waters. The casual handwriting gives the logo a more personal touch as if it was written by a friend.