Minecraft fans can already get acquainted with the new visual changes to the popular video game’s logo. Released in 2011 as a game with a processing element that allows the player to express a high degree of creativity in interactions and alternatives, without a specific goal, it immediately won the hearts of many gamers. During its existence, it has become the best-selling. An attractive feature of the game was the many worlds that could be created with simple resource gathering and free building. This vast universe consists of multiple releases, major updates, and additional playable variations. The brand decided to rework its own identity to unite the entire franchise into a single visual space.
Over the ten years of its existence, Minecraft has become a global phenomenon that has outgrown the limitless gaming universe. A simple entertainment franchise has reached the same complexity as the world of everyone’s favorite Lego. In its growth and expansion, the brand began to lose its integrity, becoming fragmented and lacking clear direction. To change the situation, designers have made every effort to form a new identity – design systems and philosophies that unite numerous parts of this universe, including games, services, TV shows, festivals, various events, toys, and communities. Despite some visualization complexity, the identity has acquired an attractive playfulness and greater visual ease.
Among the main methods of influencing consumers, amplifications and simplifications were applied to the graphics and color scheme of the logo composition. The new identity was focused on the brand’s future strategy, new architecture, and overall design philosophy. This contributed to the unification and direction of creative efforts, both the development team and partners. Visualization has gained sensuality, the ability to behave differently, and the ability to look more attractive. The repetition and fragmentation across all identity elements have been reduced. The design and branding have been aligned across all digital and physical properties, making their new developments easy. The corporate identity has become common throughout the franchise, captivating users, as with the game itself. A simple pixel grid is the basis of the design system, applied in every asset, logo, typography, and digital design. With its help, a natural continuation of the game is ensured, based on the same resolution in its visual display. The entire structure is built from blocks. The logo has retained recognizable perspectives and dimensions while better synchronizing with the pixel world. The logo’s smooth look became more raster-like; perspective changes were minimal, but they ensured accurate, smooth shifts in shadows and lighting. This also affected the gradient shift on the front plane, ensuring the natural reflection of shadows from the incident light.
