In the era of oversaturation in the information products market, one important trend in business organizations is the assertion of identity and the search for a unique style.
The Mitigram brand, a major digital platform in global trade finance, has excelled in this. Scandinavian fintech claims its web service handles a whopping $70 billion in trade flows and facilitates trading in more than 100 markets. You can also boast that there are already more than 100 financial institutions worldwide, without having to assess their risks and losses, because this platform has covered them.
The brand has existed since 2016, and during this time, it has notably changed, grown, and strengthened. He has charisma that the company’s employees always try to embody.
Mitigram’s new identity embodies a bold commitment to remove various risk factors from the path to effective trade management for large, reputable corporations and financial institutions, thereby facilitating profitable, easy trading.
Milena Torciano, the company’s CEO, states that Mitigram was created to turn a closed market into an open one. The important idea was to create conditions to optimize and expand trade, develop the right market strategy, and ensure a smooth transition of operations from the digital plane to something more. They were, namely, overcoming communication barriers and establishing a basis for cooperation.
The company is introducing a new product – an end-to-end transaction ledger called MitiManager. In essence, it is a bundle product that brings together the other two – MitiSquare and MitiGateway (trade finance asset market and mono-bank solution).
Looking at the new visual design, the first thing that catches your eye is the similarity between the letter M and Xiaomi’s letter M. The only difference is that there is no separating stick in the middle of the letter, which seems to be torn off from the main construct of the letter. Next, we see that the logo is designed in white or charcoal gray, depending on which part of the brand is under consideration. The MitiManager service has a dividing point between the parts of the word, even though the main part, Miti, is set in large, bold, geometric type, and the second, Manager, is set in a regular serif font.
In general, rebranding has a good prerequisite to becoming a starting point on the path to greater success and authority in the global market.