M&M’s Logo

MMs LogoMMs Logo PNG

The modern logo of M&M, the most famous candy brand, reflects the founders’ names and the nature of the material used in production. The simplicity and straightforwardness of today’s emblem have become the guarantee of the product’s ideal beauty and recognizability.

M&M’s: Brand overview

Founded:September 10, 1941
Founder:Mars, Incorporated
Headquarters:
United States
Website:mms.com
M&M is a well-known brand of chocolate candies produced by Mars company. The brand is famous for its fun advertising campaigns and colorful candies, available in two varieties: with and without peanuts.

Meaning and History

M&M’s Logo History

The packaging was introduced in 1941. The M&M logo has always consisted of a wordmark without any additional symbols. The only difference has always been the font used and the color palette.

What is M & M’s?

M&M’s is a brand of multicolored round candies in a hard shell with a white letter “m” on them. It belongs to the American company Mars, and its name stands for Mars & Murrie’s. The first pills of this brand appeared in 1941. They were purchased by the U.S. Army so that soldiers could carry chocolate that does not melt in hot climates.

1941 – 1954

MMs Logo 1941

The first M&M logo was characterized by lowercase letters, a traditional serif font that was slightly narrower and elongated in height. The letter “S” was smaller than the letter “M”. The color palette of the original M&M logo was monochromatic.

1954 – 1971

MMs Logo 1954-1971

The inscription was changed. The logo now used a hand-drawn uneven-style font, which was yellow and placed on a black background. This was the brightest M&M logo in the history of the brand.

1971 – 1988

MMs Logo 1971

In 1971, the logo changed its color scheme from yellow to brown, and the letters acquired a slightly different font. This version of the corporate-style visual design remained with the company for 17 years.

1988 – 2001

 

MMs Logo 1988

The main colors of the M&M logo are now dark brown and chocolate. The inscription is made with cleaner and bolder lines. This is a simple but powerful logo that will stay with the brand for the next 13 years.

2001 – 2004

 

MMs Logo 2001

The 2001 redesign brought a new, brighter shade of brown to the M&M logo. It now also has a white-brown outline that gives the logo volume.

2004 – 2018

MMs Logo 2004

In 2004, the M&M logo was placed diagonally on the packaging and became brown with a black shadow, adding dynamism and giving it a modern look. The letters are placed on a white background that repeats the contour of the emblem.

2019 – 2022

M&M’s Logo 2019-2022

The 2019 redesign returns the M&M logo to a flat two-dimensional form, again making dark brown the main color in the brand’s palette. The letters are still placed diagonally but now look more minimalist and straightforward. However, in this case, simplicity is the key to beauty. The ampersand visually appears to be positioned above the letters and has a white outline.

2022 – today

M&M's Logo

In 2022, M&M’s underwent rebranding with a signature logo. This involved the American corporation, Mars, as it owns the brand of chocolate dragees. The leaders hired the creative agency Jones Knowles Ritchie to make the design more recognizable, staying within the global concept.

As a result, the “M&M’s” inscription was aligned horizontally. This is the only thing that changed in the emblem, apart from the disappearance of the letter “R” in a circle (the registered trademark used to be above the letter “s”). The change in orientation in space emphasized the ampersand, symbolizing unity and linking the names of the two founders of the company: Mars and Murrie. Now, it represents the brand’s focus on uniting people.

The brand name is not displayed diagonally, but this does not prevent the logo from being dynamic. Structurally, it resembles the versions of 1986 and 1991, only now the ampersand is brought to the forefront and outlined in white, partially overlapping the two Ms. The brown letters have become lighter because the designers decided to make the inscription more optimistic without using extraneous colors.

Font and Colors

MMs emblem

The letter “M” on the candies and in the M&M’s wordmark has the same wide rectangular serifs. Moreover, all “M”s look lowercase, although they are uppercase. In this case, it is not a full-fledged font but a unique set of glyphs. Although the candy manufacturer recently introduced its own corporate font, it is not used in the logo. This eclectic emblem was created in 2022 by Jones Knowles Ritchie. The design of the emblem has not undergone significant changes over the past few years. Both “M”s are similar to glyphs from the Aachen SB-Medium font. As for “s” and the ampersand, they resemble the corresponding symbols from ITC Lubalin Graph Demi.

All elements are brown, although M&M’s is considered the most colorful chocolate brand. The color of the inscription is associated with cocoa beans, from which the candies are made because, under the bright glaze coating, all dragees are the same – brown. Wide white lines are used as contours.

M&M’s color codes

BrownHex color:#592411
RGB:89 36 17
CMYK:38 83 74 45
Pantone:PMS 168 C

FAQ

What does the M&M logo stand for?

The two “m”s in the M&M logo represent the names of Forrest Mars Sr. and William Murrie. The former stole the idea of chocolate candies in a hard shell from the British confectionery factory Smarties, and the latter received 20% of the shares of the new brand as the son of the president of Hershey’s.

What Font is Used in the M&M’s Logo?

Both m’s in m & m’s look as if they were taken from the Aachen SB-Medium font, and the letter s is reminiscent of a similar letter from ITC Lubalin Graph Demi. In this case, “m” and “s” are similar to each other, with bold lines and rectangular serifs.

What Does the M&M’s Logo Symbolize?

Since M&M’s logo consists only of an inscription, the most symbolic part of it is the color. Brown is similar to the shade of milk chocolate, as the chocolate filling is hidden under the multicolored shell of all dragees. The round parts of the letters are associated with the shape of M&M’s, and the rectangular serifs create a visual balance. The ampersand is a symbol of unity, the inseparable connection between the two founders of the confectionery company and, in general, between all people.

What Does the M&M Logo Mean?

The M&M’s logo contains the name of this brand. It, in turn, denotes two people: Forrest E. Mars Sr. and Bruce Murrie. The former decided to conquer America with small chocolate dragees in a colored shell, and the latter provided the entrepreneur with financial support. Together, they used the first letters of their surnames to make the brand recognizable.

What Font is Used in the M&M’s Logo?

The M&M’s logo apparently uses its own set of glyphs. Despite the outward resemblance, the two “M”s differ in one detail: the first has an additional rectangular serif in the upper left corner, and the second does not. In this case, both letters look like lowercase, although they are actually uppercase. The letter “S” and the ampersand resemble those in the ITC Lubalin Graph Demi font. In turn, “M” has much in common with the symbols of the Aachen SB-Medium font.

What Does M&M Mean, and What is M&M’s Slogan?

The two “M”s in M&M’s represent the names of the people involved in creating the confectionery brand: Forrest E. Mars Sr. and Bruce Murrie. The ampersand symbolizes their fruitful cooperation, which is reflected in the logo. One of the first advertising slogans of M&M’s was “Melts in your mouth, not in your hands.” It appeared in 1954. Then other variants were used, including “Give them a home in your home” and “Chocolate is better in color.”

Who Created the M&M Logo?

The author of the M&M logo is considered to be Nicole Garcia. This graphic designer came up with the original version of the inscription. The modern wordmark, which appeared in 2022, was developed by employees of the creative agency Jones Knowles Ritchie. They slightly adjusted the details, staying within the existing concept. The company, better known as JKR, was founded in 1990, with headquarters located in China, Singapore, the USA, and Great Britain.

What Color Were the Letters on M&M’s Originally?

The very first chocolate M&M’s were very bright. Mostly brown, green, purple, and yellow candies were produced. The color of the letters depended on the color of the shell: the manufacturer tried to make them contrasting so that the brand name was better visible. At the same time, the inscription on the logo was black.

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