Mars Logos and Brands
The family-owned corporation Mars, Incorporated, one of the largest privately held businesses on the planet, defines the content of the “Mars” section. Mars, Snickers, Twix, M&M’s, and Milky Way chocolate bars, Pedigree, Whiskas, and Royal Canin pet foods, and Wrigley’s and Orbit chewing gum form a brand portfolio with annual sales of over $45 billion. The Mars parent company logo, with white lettering on a red background, remains relatively unknown to the public, while the subsidiary brands are among the most recognizable on grocery store shelves across all continents.
