Mars Logo

Mars Logo
Mars Logo PNG

The legendary Mars chocolate bar, whose logo is known to more than one generation of sweet teeth, is recognizable. The dynamic visualization of the brand has become the personification of high taste, symbolically depicting space and the planet of the same name.

Mars: Brand overview

Founded: 1932
Founder: Forrest Mars
Headquarters:
Slough, England
Logo downloads:
Mars is a well-known brand of chocolate bars, founded in 1932. Today, the company is one of the largest manufacturers in the world in its segment and owns various brands of bars that are valued and recognized throughout the world.

Meaning and History

Mars Logo History

What is Mars?

This name is used both for the American company Mars Incorporated, which has been producing food products since 1911 and for its brand of chocolate bars, which appeared in 1932.

Mars is an iconic brand that is popular in any country in the world. This is a legend. And as a legend, the label has a very strong and recognizable visual identity, which was created for the first time after the founding of the company and which today has only slightly changed.

The Mars logo consists of a word sign. That is, bold red letters in the yellow outline are placed on a black background. The brand style was created in the middle of the 20th century.

Later, in the 1980s, a wordmark was placed on a black background that repeated the outline of the letters. They also replaced the font with a stronger and more modern one.

The logo that we know today was designed in the early 2000s and consists of a verbal sign, a modern typeface that looks hand-drawn and resembles the Comic Sans font with its playful energy lines. The letters are red with a touch of yellow gold, with a three-dimensional and dynamic appearance.

The Mars nameplate is located on a horizontally placed black oval, which is slightly stretched, creating a sense of the cosmic plane, adding the meaning of the planet to the brand name.

It is a strong and simple visual identity built on confident lines and vibrant color combinations. The logo shows the brand as timeless and powerful, one that has always been here and will remain for many more years – instantly recognizable classic.

1932 – 1950

Mars Logo 1932

The first Mars logo was simple and monochrome. The only thing that made it stand out was the diagonal inscription. It consisted of contrasting letters: “M” and “A” had straight lines and pointed elements, while “R” and “S,” on the contrary, were dominated by smooth curves and roundings. Under the first two characters was the only graphic element – a short stroke with a thickening.

1950 – 1978

Mars Logo 1950

After the redesign, the logo changed significantly. It has become modern and original. The glyphs were hollow inside and consisted of thin black lines with accentuated shadows on the right side. The inscription was placed horizontally and decorated with serifs, as well as a short underline that came from one of the legs of the “M.” The letters were capital and stood close to each other. At the top left was a white star with five sharp rays.

1978 – 1988

Mars Logo 1978

The owners of the confectionery company decided to keep the wordy style in the logo, so they chose to remove the star and add some color. Having caught the connection between the name of the founder and the name of the well-known celestial body, the designers proposed a red and yellow design option so that the emblem echoes the concept of the “red planet.” As a result, an attractive brightness appeared. A black background was chosen for contrast. The word “Mars,” as before, received an oblique arrangement. The letters were lowercase (except for the first), rounded, and with smooth lines.

1988 – 2002

Mars Logo 1988-2002

The developers presented a logo with a modern font – more accentuated and attractive. The glyphs had angular transitions, sharp extensions at the ends, and solid black shadows around the entire inscription. They repeated the contours of the letters. Under the bottom was an underline. The text slant was minimal.

2002 – today

Mars Logo 2002-present

In the early 2000s, Mars had an emblem with a font reminiscent of Comic Sans. It is non-classical and individual, with a free style of writing. The serifs have disappeared from the glyphs, but they remain bold. The designers also removed the yellow edging around the letters, replacing it with a blurred white stripe. The background of the logo is a black oval.

Font and Color of the Emblem

The Mars logos feature several custom typefaces, either entirely custom-made or tweaked. Mostly italics predominate. In the modern emblem, the inscription is made in a font identical to Sign Language Italic and Comic Sans. The corporate palette of the trademark is bright and contrasting. It contains red, yellow, white, beige, brown and black.

Mars color codes

Pigment Red Hex color: #ed1c24
RGB: 237 28 36
CMYK: 0 88 85 7
Pantone: PMS Bright Red C
Banana Mania Hex color: #ffeebd
RGB: 255 238 189
CMYK: 0 7 26 0
Pantone: PMS 7499 C
Pale Brown Hex color: #a5865b
RGB: 165 134 91
CMYK: 0 19 45 35
Pantone: PMS 729 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What does the Mars logo mean?

The black oval against the background of the wordmark is associated with space and the planet after which the confectionery brand was named. At the same time, the inscription “Mars” looks defiant because the combination of two colors – red and gold – should attract attention. And tilting the letters to the right gives the impression of dynamics.

The chocolate bars brand emblem consists of a red 'Mars’ lettering on a black oval background. The word is arranged diagonally and in a handwritten script. The letters have a light outline with a shadow.

The Mars chocolate bars logo was created using a custom script, stylized in a handwritten style. All letters are spaced apart and tilted to the right to create a movement effect. At the same time, the lines are smooth and rounded.

The Mars logo contains red lettering against a black ellipse that can symbolize infinite outer space, which makes the brand name even more associated with the planet. The sharp contrast of colors attracts attention, and besides, according to psychologists, a bright red hue causes appetite. The diagonally stretched word with rounded and uneven lines of letters visually resembles the viscous consistency of the filling in a chocolate bar.

What does the Mars logo mean?

For Mars, its logo is of great importance because it is part of an established brand image. The red lettering across the black base has been adorning the packaging of chocolate bars and other products for more than 20 years. The dark ellipse resembles the cosmos with which the name Mars is associated. And the red color is used to attract attention, especially in contrast to the black background and golden outlines of the letters.

What is the font of the Mars logo?

The Mars logo uses a custom font designed specifically for the candy bar brand. It was inspired by the signature of business mogul Forrest Mars Sr. and adapted to the requirements of the wife of Forrest Mars Jr. The letters are stylized as handwritten and tilted to the right, which is compensated by the diagonal arrangement of the inscription. The ends of the strokes are rounded, which makes the word mark seem soft, slippery, viscous, like caramel filling.

The Mars logo was created by the creative agency Jones Knowles Ritchie. Senior designer Peter Gibbons led the process. The development team also included Carl Bartram (digital retoucher), Vincent Wakerley (illustrator), Alan Levett (typographer), David Mann, Robert Brooks, Dom Mallin, Vicky Roberts (designers), Chris Halton (design strategy writer), Ian Ritchie (creative director) and others.

What is the slogan for Mars bars?

The most famous slogan of Mars chocolate bars is ‘Work, Rest and Play.’ It was used until 1997, when it was replaced by the phrases ‘Pleasure you can't measure’ and ‘Must be Mars.’ In 2007, the motto ‘Work, Rest and Play’ returned, but with the addition of the phrase ‘Play Longer.’ This came at a time when Mars was positioning itself as a sports-related brand. In 2015, another slogan appeared: ‘Put some play in your day.’ None of them were part of the logo.

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