Mars is a well-known brand of chocolate bars, founded in 1932. Today, the company is one of the largest manufacturers in the world in its segment and owns various brands of bars that are valued and recognized throughout the world.
Meaning and History
Mars is an iconic brand that is popular in any country in the world. This is a legend. And as a legend, the label has a very strong and recognizable visual identity, which was created for the first time after the founding of the company and which today has only slightly changed.
The Mars logo consists of a word sign. That is, bold red letters in the yellow outline are placed on a black background. The brand style was created in the middle of the 20th century.
Later, in the 1980s, a wordmark was placed on a black background that repeated the outline of the letters. They also replaced the font with a stronger and more modern one.
The logo that we know today was designed in the early 2000s and consists of a verbal sign, a modern typeface that looks hand-drawn and resembles the Comic Sans font with its playful energy lines. The letters are red with a touch of yellow gold, with a three-dimensional and dynamic appearance.
The Mars nameplate is located on a horizontally placed black oval, which is slightly stretched, creating a sense of the cosmic plane, adding the meaning of the planet to the brand name.
It is a strong and simple visual identity built on confident lines and vibrant color combinations. The logo shows the brand as timeless and powerful, one that has always been here and will remain for many more years—instantly recognizable classic.