Mars Logo

Mars LogoMars Logo PNG

The legendary Mars chocolate bar, whose logo is known to generations of sweet lovers, is recognizable. The dynamic brand visualization embodies high taste, symbolically depicting space and the eponymous planet.

Mars: Brand overview

Founded:1932
Founder:Forrest Mars
Headquarters:
Slough, England
Mars is a well-known brand of chocolate bars founded in 1932. Today, the company is one of the world’s largest manufacturers in its segment and owns various bar brands that are valued and recognized worldwide.

Meaning and History

Mars Logo History

Mars is an iconic brand that is popular in many countries around the world. As a legend, this brand has a very strong and recognizable visual style, first created after the company’s founding and has only slightly changed today.

The Mars logo consists of a wordmark. That is, bold red letters in a yellow outline are placed on a black background. The brand style was created in the mid-20th century.

Later, in the 1980s, the wordmark was placed on a black background, repeating the outlines of the letters. The font was also replaced with a more modern one.

The logo we know today was developed in the early 2000s and consists of a wordmark, a modern font that looks hand-drawn and resembles Comic Sans with its playful, energetic lines. The red letters with specks of yellow gold have a three-dimensional and dynamic appearance.

The Mars inscription is placed on a horizontally positioned black oval, slightly stretched, creating a sense of cosmic plane, adding to the brand name the meaning of the planet.

It’s a strong and simple visual identity built on confident lines and bright color combinations. The logo shows the brand as timeless and powerful, one that has always been here and will remain for many more years – an instantly recognizable classic.

What is Mars?

This name is used both for the American company Mars Incorporated, which has been producing food products since 1911 and for its brand of chocolate bars that appeared in 1932.

1932 – 1950

Mars Logo 1932

The first Mars logo was simple and monochromatic. The only thing that distinguished it was the diagonal inscription. It consisted of contrasting letters: “M” and “A” had straight lines and pointed elements, while “R” and “S,” on the contrary, were dominated by smooth curves and roundings. Under the first two characters was a single graphic element – a short stroke with thickening.

1950 – 1978

Mars Logo 1950

After the redesign, the logo changed significantly. It became modern and original. The glyphs were hollow inside, consisting of thin black lines with emphasized shadows on the right side. The inscription was placed horizontally and decorated with serifs, as well as a short underline coming from one of the legs of the letter “M.” The letters were capitalized and placed close to each other. In the top left corner was a white star with five sharp rays.

1978 – 1988

Mars Logo 1978

The owners of the confectionery company decided to keep the word style in the logo, so they removed the star and added some color. Capturing the connection between the founder’s name and the name of the well-known celestial body, the designers suggested a red-yellow version of the emblem so that it resonated with the concept of the “red planet.” As a result, they achieved attractive brightness. Black was chosen for contrast. The word “Mars,” as before, received an oblique placement. The letters became lowercase (except the first), round, and with smooth lines.

1988 – 2002

Mars Logo 1988-2002

The developers presented a logo with a modern font – more accented and attractive. The glyphs had angular transitions, sharp expansions at the ends, and solid black shadows across the entire inscription. They repeated the contours of the letters. Underneath the lower part was an underline. The text’s slope was minimal.

2002 – today

Mars Logo 2002-present

In the early 2000s, Mars got an emblem with a font resembling Comic Sans. It was non-classical and individual, with a free style of writing. The serifs disappeared from the glyphs, but they remained bold. Designers also removed the yellow outline around the letters, replacing it with a blurred white stripe. The logo’s background is a black oval.

Font and Colors

Several custom or modified fonts are used in the Mars logos, mainly dominated by italics. In the modern emblem, the inscription is made in a font identical to Sign Language Italic and Comic Sans. The trademark’s corporate palette is bright and contrasting. It includes red, yellow, white, beige, brown, and black colors.

Mars color codes

Pigment RedHex color:#ed1c24
RGB:237 28 36
CMYK:0 88 85 7
Pantone:PMS Bright Red C
Banana ManiaHex color:#ffeebd
RGB:255 238 189
CMYK:0 7 26 0
Pantone:PMS 7499 C
Pale BrownHex color:#a5865b
RGB:165 134 91
CMYK:0 19 45 35
Pantone:PMS 729 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

FAQ

What does the Mars logo mean?

The black oval in the background of the wordmark is associated with space and the planet, after which the confectionery brand was named. At the same time, the inscription “Mars” looks provocative, as the combination of red and gold colors is meant to attract attention. The rightward slant of the letters creates a sense of dynamism.

What is the Mars logo?

The emblem of the chocolate bars consists of the red word “Mars” on a black oval background. The word is placed diagonally and made in a handwritten font. The letters have a light outline with a shadow.

What font is used in the Mars logo?

A handwritten font was used to create the logo for Mars chocolate bars. All the letters are spaced apart and tilted to the right to create a movement effect. At the same time, the lines are smooth and rounded.

What does the Mars logo symbolize?

The Mars logo contains red letters on a black ellipse, which may symbolize the infinite cosmic space, making the brand name even more associated with the planet. The sharp color contrast draws attention, and additionally, according to psychologists, the bright red shade stimulates appetite. The diagonally stretched word with rounded and uneven letter lines visually resembles the viscous consistency of the filling in a chocolate bar.

What does the Mars logo mean?

Its logo is significant for Mars company as it is part of the established brand image. The red inscription on a black base has been adorning the packaging of chocolate bars and other products for over 20 years. The dark ellipse reminds us of space, associated with the name Mars. The red color is used to draw attention, especially against the contrast of the black background and the golden outlines of the letters.

What font is used in the Mars logo?

The Mars logo uses a font specially developed for the brand of chocolate bars. It was inspired by the signature of business tycoon Forrest Mars Senior and adapted to the requirements of Forrest Mars Junior’s wife. The letters are stylized as handwritten and tilted to the right, offset by the diagonal placement of the inscription. The ends of the strokes are rounded, making the wordmark appear soft, slippery, and stretchy, like a caramel filling.

Who designed the Mars logo?

The Mars logo was created by the creative agency Jones Knowles Ritchie. Senior designer Peter Gibbons led the process. The team of developers also included Carl Bartram (digital retoucher), Vincent Wakerley (illustrator), Alan Levett (typographer), David Mann, Robert Brooks, Dom Mallin, Vicky Roberts (designers), Chris Halton (design strategy author), Ian Ritchie (creative director), and others.

What is the slogan for Mars bars?

The most famous slogan for Mars chocolate bars is “Work, Rest, and Play.” It was used until 1997 when it was replaced with phrases like “The pleasure you can’t measure” and “Must be Mars.” In 2007, the motto “Work, Rest and Play” returned but with the addition of the phrase “Play Longer”. This happened when Mars positioned itself as a brand associated with sports. In 2015, another slogan appeared: “Add a little play to your day.” None of them were part of the logo.

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