The Mocktail Club was founded by sisters Marie and Kaat Claessens, who decided to rethink common perceptions about non-alcoholic drinks. What began as a recipe blog inspired by Marie’s personal experience gradually evolved into a recognizable brand, earning the respect of highly awarded restaurants as well as everyday supermarket shoppers. Their drinks are entirely natural, low-calorie, and vegan, offering flavors that pleasantly surprise even the most demanding connoisseurs.
Despite the popularity and a successful start, the company’s branding had always felt somewhat incomplete. The logo appeared overly delicate and easily faded among competitors, not reflecting the strength and confidence with which the products attracted fans. This prompted a branding update, bold and clear enough to communicate the character of the drinks to a broader audience.
The new logo has abandoned its former airiness in favor of clarity, compactness, and improved legibility, using the strong and elegant Gopher Display typeface. Shifting the composition to a centered alignment enhanced readability and eliminated any sense of visual fragmentation. Designers paid particular attention to the abbreviation “TMC,” arranged vertically to create a stylish, appealing, and instantly memorable image.
Another standout feature of the new branding is its color palette. The choice of silver and black tones adds seriousness, highlighting the high quality of the beverages. At the same time, subtle pastel shades of green, yellow, and pink evoke a festive mood reminiscent of a cocktail evening, avoiding excessive sweetness or childishness. This step toward sophistication and harmony perfectly aligns with the image of a modern and stylish beverage that is enjoyable to drink without embarrassment.
The new visual concept emphasizes that the key is a pleasing taste while maintaining an adult and sophisticated character, requiring no compromise from customers in terms of personal preferences and lifestyle. This makes The Mocktail Club one of the most intriguing players in the rapidly growing non-alcoholic beverage market.
