In 2022, the Monterey Bay FC team will play in the United Football League for the first time. The club itself, young and promising, intends to make its mark in the game on behalf of California State University, Monterey Bay (CSUMB). Paving the way for itself, the club is investing millions to maintain existing hardware and reserves, including cleaning up the historic Freeman Field, a renowned gathering place for 6,000,000 spectators.
The club’s logo, which appeared just a year ago, was created by British designer Christopher Payne.
The logo is a bright blue image of a shield with an outline, inside of which water flows, and in the middle, a wave seems to rise, or rather a wave crest, raising the word “union” upward, and just above the name of the club, Monterey Bay FC, is finely written.
The philosophy of the newly launched brand aligns with the club’s geographical location and overall focus. Often, sports brands use the concept of a shield as a symbol of support and protection, repelling attacks on their homeland. In this case, such a symbolic image quite literally reflects the essence of the club because football itself is a game of confrontation, antagonism of the parties, a struggle for power over the sword, respectively, the defense of one’s field.
Water within the shield’s outline indicates the bay, a local feature. It is confused by the size of the letters in the club’s name, as if this is generally an inconspicuous and unnecessary detail. The glowing blue light indicates the depths of the waters, the underground potential, the mystery of the region as a whole. This adds originality and richness to the logo. In general, the waves symbolize several aspects:
- The harvest (because the region is famous for its farmland).
- The movement of the Pacific Ocean.
- The land itself.
It is important to say that the logo. At the same time, the only element in the identity has a significant advantage over the logos of other teams because it stands out through the color and terrain lines that underlie the concept.
