Monzo is not just a bank. This unusual startup lets you take a fresh look at the usual banking services and use them directly from your smartphone without visiting a branch. Its main task is to provide clients with ease and comfort when conducting financial transactions, to become a kind of “intellectual center.”
Meaning and History
Monzo was founded by several people who worked together at Starling Bank. When one of them was fired, they decided to create their project, which would be modern, simple, and understandable for the younger generation. Aspiring entrepreneurs happily got rid of everything that, in their opinion, prevented them from using banking services, including checkbooks. They have transformed the institution’s work into a new format, focusing on the Internet version.
True, the businessmen had no startup capital, so the money had to be raised on a crowdfunding platform. They managed to get the required amount in 96 seconds. All these events took place in 2015-2016. And only a year later, Monzo was recognized at the legislative level as a financial organization and received the right to conduct various banking operations.
Digital Banking has revolutionized because it has always been customer-centric, making everything safe, attractive, and simple. One of the elements of such marketing is a striking logo that goes well with pink cards.
2015 – 2016
When the company launched its first app, it wasn’t called Monzo, but Mondo. The same word became the main “star” of the emblem. It was written in the dark, bold sans serif letters and was to the right of a colorful stylized capital “M” icon. But this concept did not last long because there were difficulties with the registration of the trademark.
2016 – present
There were no complaints about the graphic part of the logo, so it remained unchanged. But the inscription had to be changed because the digital bank chose a new name for itself. Moreover, he entrusted the naming to his numerous clients: he was interested in the opinion of all 100 thousand people who at that moment were using financial services. They received personal invitations to participate in the competition, but with one condition: the first, as before, had to remain the letter “M.” This was necessary not to change the M-shaped emblem.
Company executives received about 12,560 options, including Monzo. The bank did not want to repeat past mistakes and recruited a team of lawyers to choose a new name. They checked whether such a trademark could be registered and whether there would be problems with it in the future. When all the issues were settled, the designers integrated the name into the old logo, using the same font and adhering to a familiar color scheme. So the word “monzo” ended up being written under a large stylized letter, “M.”
Font and Colors of the Emblem
When developing the visual style, the company’s leaders set a key task for the team: to create an image that would position Monzo as a simple, understandable, and high-tech bank. The first badge was temporary and black and white, but it did not correspond to the desired idea. The owners of the brand needed dynamism, expressed in vibrant colors and unusual shapes.
Following the stated requirements, the designers came up with an emblem in the form of a multi-part letter “M.” It contains four colorful trapeziums, lined up in a specific sequence, and perfectly complements the authentic inscription. The main aspects that such a symbol expresses are recognition, friendliness, confidence, and constancy.
The closest version of the font featured on the Monzo logo is called Kappa Display Extra Bold. It contains geometric and humanistic elements. But the designers of the wordmark used a slightly different version – with miniature, barely noticeable protrusions at the top of the “m” and “n.”
The color scheme, like the font, shows the informality of the banking company. It contains muted tones of navy blue (# 132136), cyan (# 327787), cyan green (# 8ABB9C), light yellow (# DFC586), and Amaranth red (# E83860). The wide range of colors focuses on the lettering and the M-shaped symbol.