Morgan Stanley is headquartered in New York, but the financial conglomerate is not limited to just one country. He opened representative offices in different parts of the world and is currently included in the list of systemically important banks. The US economy depends on its stability so that it will receive immediate public assistance in the event of bankruptcy.
Meaning and History
Morgan Stanley bears the surname of John Pierpont Morgan I’s grandson – Henry Morgan. Despite the similarity of names, it is an autonomous organization with nothing to do with JPMorgan Chase. It appeared in 1935 and until 2008 worked as an independent investment bank. After the restructuring, Morgan Stanley has grown into a major financial conglomerate. Before that, he managed to visit a public joint-stock company (in 1986) and merge with the brokerage firm Dean Witter, Discover & Co. (in 1997), which, among other things, was engaged in the issue of bank cards.
This eventful story was reflected in Morgan Stanley’s identity: it had at least five logos. Versions used from 1935 to 1997 are a thing of the past.
1997 – 2000
In 1997, the bank became Morgan Stanley Dean Witter & Co. This happened after a merger with a company that provided brokerage services. At the same time, a new emblem appeared – a blue rectangle with a white inscription “MORGAN STANLEY DEAN WITTER.” All letters were in capital letters. The font is antiquated italic.
2000 – 2001
The financial institution changed its logo a year before the renaming. The designers got rid of the blue geometric shape, made the inscription black, and divided it into two lines. It so happened that the first half of the name was at the top, and the second was slightly below. A black vertical line was drawn on the left. This version used a flat sans serif font.
2001 – 2006
In 2001, the bank’s board decided to return the old name Morgan Stanley to make the brand more recognizable. The designers combined two words on the emblem: black “MORGAN” and light gray “STANLEY.” Between them was a small white triangle with a blue frame.
2006 – present
The latest version of the logo is monochrome: the inscription is completely black and is not supplemented by other elements. The developers did not change the font, just corrected the shape of the letters “g,” “a,” and “l.”
Morgan Stanley’s two-color mark contains only the name of the financial conglomerate. There is nothing else on it: the developers have removed even that small triangle in the past between words. Such minimalism perfectly conveys the seriousness and stability of the company.
Font and Colors of the Emblem
The lettering font is an exact copy of Trade Gothic Roman. This versatile, grotesque typeface was created by the typographer Jackson Burke in 1948. It emulates the 19th-century style and is often used in newspaper headlines.
The palette, as already mentioned, is limited to only two colors: black and white. The monochrome design represents Morgan Stanley as a responsible and fundamental organization.