The bird is a symbol of flight. Therefore, it can often be seen on the emblems of air carriers in most countries of the world. She is also chosen for her desire for heights – as a sign of growth, for the ability to make nests – as the personification of a cozy home, for caring for chicks – as an allegory of motherhood. In addition, it is fast, easy, and free. The bird is perfectly oriented in the sky, choosing the only right path, and is always in motion. Accuracy, high speed, purposefulness – that’s what its main advantage is.
Birds also have other important qualities. One of them is wisdom. Usually, this category is represented by crows and owls, which are actively used by brands associated with intellectual topics. Large birds are frequent mascots of sports teams so that you can see eagles, falcons, and other winged predators on their emblems. After all, they are hardy, strong, and formidable. And do not forget about the dove, which means peace. This classic example also did not go unnoticed by various organizations.
All in all, we bring you a selection of the 100 most famous bird logos. They are unique and original. Some belong to old and non-existent companies, others to modern and actively working ones. As for the styles of emblems, they are very rich in directions – from allegorical cubism to realistically detailed images. The brands are in random order. So let’s get to know them!
Simca
One of the most sought-after automotive brands from the 30s to the 70s was known throughout the world. Cars with his emblem were popular: these French models were incredibly elegant and technologically advanced. Oblivion began after the takeover of the company. And until that time, cars with a swallow on the hood flew on the roads of many countries. The designers have developed a logo with a white bird for Simca. It was depicted in the form of a silhouette and was located at the top of the pentagonal shield. At the bottom was the manufacturer’s name. The main palette of the sign was a combination of red, blue, and white – the colors of the flag of France.
Hollister
Fashion brand Hollister has a petrel logo. It is depicted minimalistically, without details: a blackbird, wings spread wide, flies to the left on a plain white background. Thanks to clear contours, it looks distinct and confident. Below it is the company’s name, made in vertically elongated letters. They are even, strict, grotesque. This symbol plays on the company’s desire to move forward, despite any obstacles.
Duolingo
In this case, we have before us a symbol of wisdom – an owl. It fits perfectly into the name of a mobile application that promotes easy and convenient learning of languages. At the same time, Duolingo’s logo is not realistic but cartoonish, emphasizing the ease of learning. The bird is located in full growth and is painted in two colors: orange and green in several shades. Below is the name of the program. It consists of rounded lowercase letters – in accordance with the style of the owl.
IMSS
The designers suggested the acronym logo for IMSS because Latin America’s largest social security organization is called the Mexican Social Security Institute. The short shape fits perfectly into the visual identity and takes up all the lower space under the silhouetted bird in a square with rounded corners. The color scheme of the emblem is green and white.
Salewa
Salewa, an Italian manufacturer of clothing, footwear, and equipment for tourism and outdoor activities, chose a very original logo – even sketchy. It depicts a flying bird formed from two complex geometric shapes that resemble a trapezoid. The inscription is also made in the style of cubism and looks like arranged figures. The letters are connected in pairs (“SA,” “LE,” and “WA”), so it seems that they form three separate compositions. Although the bird is allegorical, it is symbolic: it conveys confidence, stamina, and support.
Dove
The world-famous cosmetics company Dove has a logo containing the image of a gentle dove flying to the right. The softness of his character resonates well with the softness of detergents, which gently affect the skin like fluff. This is conveyed in smooth lines and free curves of the bird’s body. It is painted in beige-golden color and illuminated with a dazzling glare. Above it is a blue inscription – the name of the trademark, typed in italics in the same elegant style.
Martell
There is also a bird on the label of the famous French cognac: the designers proposed a logo with an elegant swallow for Martell. This light-winged creature fits perfectly into the brand concept: after drinking cognac, customers feel so inspired that they seem to fly on wings. The bird has a forked tail and refined lines of the body. The swallow, coat of arms, year of the company’s foundation, and the word “cognac” are golden, and the name of the trading house is dark blue.
Famous Grouse
This alcohol brand is destined to have a bird on the label because the Famous Grouse logo is based on the name. Blended Scotch whiskey since 1896 is easily recognizable by a large black grouse, which stands proudly to the left of the inscription. He is contoured, golden, with wide maroon eyebrows. The adjacent text is in magenta and is divided into two lines.
Swift
Swallow demonstrates the ease of this programming language – its usage, coding, and functionality. To emphasize the necessary qualities, the developers chose a logo for Swift with a very mobile bird that can fly at different heights and instantly adapt to environmental conditions. She has widespread wings, a forked tail, and a sharp beak. It is painted white and placed in an orange square with rounded corners. On the right is the name typed in grotesque. Its specificity is in the connected “f” and “t.” Designers made them a common crossbar.
FPV
The Australian branch of FPV has an eagle logo. In this case, a fast bird fits perfectly into the concept of an automobile manufacturer because it is big, swift, powerful, and authoritative. The sign contains a stylized, not a real, image. Due to the presence of sharp elements near the eyes and beak, the eagle looks menacing. The inscription is on the left under the head and represents the abbreviated name Ford Performance Vehicles. The color of the emblem is monochrome.
Lalamove
The flight of a hummingbird is swift and almost imperceptible. It was her image that inspired the concept of an Asian delivery service with its own mobile application and web program. Designed for Lalamove, the logo contains a fast-winged and nimble bird as a sign of instant delivery of goods. She looks up and constantly flaps her wings, as evidenced by the three white stripes, which add dynamics and energy to the emblem. The name is divided by color into two parts: the first half is orange, and the second is yellow.
Morehead State Eagles
The Morehead State Eagles club has a logo with a bald eagle – one of the main symbols of the United States. It looks straight ahead with a sharp beak and gleaming black claws. The beak and paws are yellow. Powerful wings are painted blue and serve as the background for the department’s name, owned by MSU (Morehead State University). The top and bottom lines are in white and the middle in yellow. All elements are outlined in black. In this case, the bird symbolizes the power, stamina, and patriotism of athletes.
Peerless
This company started out as a clothing manufacturer, then moved on to bicycles, then cars, and finally was converted into a brewery. Peerless’s logo is reminiscent of the American flag, consisting of red, blue, and white, which are used to color the quadrangular shield. Above it on a separate banner is the name of the brand. The background is an eagle with raised wings. All elements are in a vertical oval.
China Eastern Airlines
The bird on the air carrier icon is abstract, depicted in a geometric style. She has a distinctly left-turned head with a short beak. The wings are raised up, and the tail, on the contrary, is lowered down. The developers also proposed a logo for China Eastern Airlines with a curved blue stripe that looks like a boomerang. Both parts of the swift form an original design. The text on the emblem is two-level: the first line consists of an inscription in Chinese and is made in hieroglyphs, and the second row contains the name, duplicated in English.
Benfica
The Portuguese football club, which is in the top division in its country, has a modern emblem based on a badge that appeared in 1904. It was then that Benfica’s logo was decorated with an eagle – a symbol of nobility, power, and independence. He stands on a wheel that broadcasts the team’s first sport, cycling. Below is a green and red ribbon with the motto “E pluribus unum” in Latin. In the center is a heraldic shield depicting a yellow ball and a blue diagonal stripe with the abbreviation “SLB” (Sport Lisboa e Benfica).
Pos Indonesia
The state postal service Pos Indonesia chose the logo with a globe and a bird. They symbolize the receipt of correspondence from all over the world and fast dispatch to any corner of the planet. Both elements are drawn with contour orange lines of medium thickness. In terms of the shape of the head and beak, this image resembles a dove, a traditional mail delivery man in ancient times. Four stripes are additionally drawn on the wings of the bird, which add dynamics to it as if it is rapidly flying forward. The name of the organization is written below in gray bold grotesque. All letters are wide and capital. Such minimalism perfectly characterizes the work of the postal company: the delivery of correspondence is carried out accurately, professionally, and quickly.
Duesenberg
Although this automobile manufacturer has not existed since 1937, it has made a great contribution to the industry with its models with inline 8-cylinder engines. In 1921, his racing car became the first American sports car to win the French Grand Prix. Already at that time, a bird flaunted on the hood: luxury and sports cars Duesenberg had a logo in the form of an eagle with wide-spaced wings. Feathers, a beak, and a head were drawn on it. On the tail was the number “8”, indicating the number of cylinders in the engine. And from the tip of the left wing to the tip of the right-wing stretched a large blue inscription – the name of the brand. Below was the word “Straight” in the same color.
Toronto Blue Jays
The Toronto Blue Jays have a very stylish logo. It shows a bird turned to the left. It is drawn in profile and painted in two shades of blue. The background is also blue, so the head is outlined in white. The beak is powerful, straight, and horizontal. A dark stripe is directed from it to the eye, which is hidden behind a red sheet. Canadian baseball players have chosen two of their country’s main mascots: the maple and the jay. The designers combined them graphically without violating the logo’s business style.
Arash
The logo presented by Arash contains an image of a peregrine falcon, one of the fastest raptors. This image harmonizes well with the car manufacturer because it embodies the high speed of cars. The yellow bird is drawn at the moment of takeoff, so its wings are at different angles. Powerful paws come off the surface. At the top is the company’s name, typed in bold grotesque. The background is a black vertical trapezoid with a light highlight on the left.
Barclays
The international bank Barclays has a solid logo. Due to the deployed position of the bird, it resembles a coat of arms. The blue eagle is depicted with wings wide apart, and its head turned to the left. Although the style of the emblem is sketchy, thanks to the neutral white background, it accurately conveys the outlines of a powerful bird. It is not detailed but well recognizable. Below it is the text part of the symbol – the company’s name. The inscription is made in a light shade of blue and slightly tilted to the right. At the ends of the letters, there are small extensions resembling sharp serifs.
ADATA
A brightly colored hummingbird is a great addition to the emblem of a high-tech business company from Taiwan. It focuses on producing memory media, solid-state drives, and computer accessories. But the logo designed for ADATA is not as serious as her line of work. The icon is colorful and bright: the bird is colored in purple, burgundy, blue, green, yellow, and orange. The short tail ends with forked feathers that turn into miniature stars. The brand name, on the contrary, is strict and official. It is typed in sans-serif capital letters.
Russo Balt
At the car department of Russo Balt, the logo contains a traditional Russian symbol – a double-headed eagle with a scepter and orb, which he holds in his paws. The stubby wings are spread, sinuous tongues protrude from the beaks, and crowns are worn on their heads. And the third is still on top of them. The bird is surrounded by a ring with the company’s name in thin capital letters. The emblem is contour and monochrome.
Nice
The French professional football club Nice chose the logo with a proud eagle. It looks intimidatingly to the left and holds in its wings a triangular shield with red and black stripes (below) and the team’s name (above). The first line is occupied by the abbreviation “OGC,” formed from the phrase Olympique Gymnaste Club. In the second row is the word “Nice.” The text is in white type and has a thin gray border. Under the three-dimensional shield (in the paws of a bird), there is a ribbon with the year of the foundation of the sports organization.
Atlanta Hawks
The professional American basketball team, the Atlanta Hawks logo, consists of the head of an eagle – more precisely, a white eagle, which is one of the key symbols of the United States. He has a formidable look and a sharp beak. The white bird is on a white background so that they do not merge; the designers circled it with a burgundy line. The rest of the circle is the same color. The central element is edged with a wide ring with the name of the sports club.
Bandini
The Italian car manufacturer Bandini used the logo with poultry – with a rooster. It was sketchy, black, and set against a yellow background, which made it very distinct. At the bottom of the vertical shield stretched a blue stripe with the name of the company and a triangular element painted in the colors of the national flag of Italy: green, white, and red.
Rochester Red Wings
The designers proposed a logo with a formidable eagle to the Rochester Red Wings baseball team from New York. He swings the bat sharply to make an accurate blow. Based on the name, the bird is painted red and has a black baseball cap painted on its head. The beak is yellow. White teeth are visible in the ajar mouth; this is an anthropomorphic character endowed with human qualities. On the background of the wing is a cursive inscription with the name of the club.
Garuda Indonesia
The Indonesian national carrier Garuda Indonesia has chosen a logo with a forward-looking bird. It is directed to the right side and is painted in two shades of blue. The figure of an eagle (judging by the shape of the head) is formed from five curved strips of different lengths. They form both the body and the wings.
American LaFrance
A manufacturer of emergency vehicles from the United States used an emblem with an eagle sitting on a so-called iron cross with massive sides. The bird was depicted leaning forward, with wings spread wide. She personified protection, vigilance, and vigilance. In the center of the American LaFrance logo was a plate with the company’s name.
Tiesto
Designers have developed a logo with an abstract bird for DJ Tiesto. It is depicted from above in flight, so it looks like an air glider surrounded by three arcuate lines. The silhouette is painted black and complemented by a wide tail of five feathers, which are rounded at the ends. The head with a triangular beak is directed upwards. Below is the pseudonym of the musician.
Pemex
The Mexican oil and gas company Pemex chose the logo in the colors of the national flag. The inscription is painted green, and the symbolic bird located nearby is shaded dark red. Her head is painted with white horizontal stripes and completed with a triple topknot. A large drop serves as a background. The font in the corporation’s name is individual, non-standard, and grotesque. It features rounded corners and smooth lines that flow harmoniously from letter to letter. Thus, two syllables turned out to be connected in pairs: “EM” and “EX.”
Rossignol
The visual identity of the French manufacturer of extreme sports clothing and accessories is very elegant. Even though Rossignol has a rooster logo, it looks sophisticated. The sign is designed in the colors of the national flag. The miniature icon depicts the main symbol of France, divided into two parts. It has a red tail and a blue head, which are delimited in the middle by two vertical lines. The bird is placed in a white shield outlined by double frames. In front of it is the fashion house’s name, in bold, rounded font.
Cebu Pacific
The logo designed for Cebu Pacific couldn’t be different because it’s a Philippine air carrier, and the bird is the personification of flight. The emblem features an eagle. He has three light blue feathers on his neck, and his head consists of two emerald stripes of complex configuration with pointed elements on the chest, near the beak, and near the eye. Below is the name of the company. It is typed in lowercase. All letters are fluid, streamlined, rounded, and bold.
Movenpick
The bird is an old part of the identity of the famous ice cream manufacturer. It is golden beige, light, simple and allegorical. That is, the Movenpick logo is without specifics: it shows a wave-like stroke resembling a bird in flight. In contrast, the name is bright and large, painted in crimson and occupying the entire lower part of the black rectangle. The sinuous line softens the emblem and adds to its sophistication.
Bowling Green Falcons
The sports branch of BGSU called Bowling Green Falcons uses the logo with the most important American mascot – the bald eagle. It is drawn in cubist style and peeks out from behind the diagonal “BG” monogram. The abbreviation is white and edged in the color of the bird – red and brown frames. The hook-shaped beak, triangular narrowed eye, and sharp feathers make the eagle dangerous to instill fear in the enemy.
Oneteaspoon
The Australian fashion brand has been using the bird emblem since its inception. Moreover, Oneteaspoon has an incredibly original logo, which has proven itself well among competitors because it produces jeans, shorts, T-shirts, blouses, and T-shirts, that is, goods that are in the range of other manufacturers. The unique sign helped her to stand out and gain wide recognition. The fact is that its identity is built on the image of a sophisticated swift with a chain around its neck, where a bone hangs instead of a classic pendant. The style of the text is also inimitable: the first half of the title is printed, and the second half is handwritten. The word “teaspoon” is in clumsy handwriting without italics.
Sydney Roosters
After renaming it to Sydney Roosters, the athletes also changed the logo. As a result of a complete rebranding, the Australian professional rugby league football club has a formidable rooster on its emblem. He has a yellow beak, a pointed crest, an arrogantly squinted look, and a proud bearing. The bird is depicted inside a triangular shield with a triple border before it is the word “Roosters.” It is connected, diagonal, and italic. The basic colors of the badge are red (bottom lettering, beard, crest, and wide frame), blue (background for the name and thin borderline), and white (rooster background, top lettering, and part of the feathers).
Arizona Cardinals
The American professional football team, Arizona Cardinals, has been using the bird logo since its inception. It represents the cardinal – according to the name of the sports club. The head is in profile and turned to the right. A powerful thick beak, a formidable and serious look, and four sharp feathers indicate an unconditional mood for victory. The symbol is made in burgundy and black colors. Soften the composition of white and yellow.
Creighton Bluejays
The athletic department representing Creighton University in Nebraska has also chosen the blue jay as its visual identity. This member of the corvid family is very common in North America, so it is often used as a talisman. The designers proposed a Creighton Bluejays logo with a head superimposed on top of a blocky “C” – the first letter of the club’s name. Both elements are made in the same manner and painted in the same colors: white, light blue, and dark blue. The symbol has sharp serifs that complement the jay’s beak and crest.
American Austin
This car brand represented British Austin Motor Company passenger cars, produced under license, but failed to cope with the task, going bankrupt in 1935. Since then, the American Austin logo has become little known. It was a horizontal red oval with a golden rooster. He was in the middle and had a very warlike appearance: he had sharp claws, powerful spurs, a long tail, raised wings, and fluffy feathers on his neck. That is, the cock took a fighting pose. It was surrounded by stripes and golden plates with the name.
Kansas Jayhawks
For Kansas University’s sports department, the visual identity developers also proposed a bird, but a caricatured one. As a result, teams called Kansas Jayhawks use the logo with a friendly cartoon image. Their mascot (presumably a turkey) is colored blue and has the abbreviation “KU” on its side. He has a massive yellow beak and shoes with spurs of the same color. The buckles and head are bright red. The bird is depicted in full growth and turned to the right side.
Memphis Redbirds
At the beginning of its career, the American baseball club chose an emblem corresponding to its name. Therefore, the Memphis Redbirds logo contains a red bird. It is located at the top of the sign and peeks out from behind the name. She has a high crest on the top of her head, painted, like the whole head, in a maroon shade. The composition is diluted with a yellow beak. Due to this combination, the symbol looks modern.
Accor
The international hotel chain Accor has a logo that contains a minimum of elements. It uses the capital letter “A,” in which the entire left half is replaced by the silhouette of a bird taking off. Judging by the outlines, this is a goose or a swan, as evidenced by the long neck, wide wing, large body, and short tail. The block symbol is located above the name of the company, painted in gold, like the top of the emblem.
Lufthansa
The visual identity of this German company could not be different because it is associated with air travel. Indeed, Lufthansa’s logo is decorated with a round badge with a bird in the middle. It is straight, diagonal, flying to the left. She has comb wings, long legs, and a beak. The crest on the head indicates that this is a representative of the heron family. To the right of the elegant silhouette is the organization’s name in a classic sans-serif typeface. The letters are bold and rounded.
Tottenham Hotspur
Slender, graceful, fit – such is the rooster of a professional football club from England. He is a longtime part of his visual identity, which is why the team is colloquially called the Spurs (by the way, they are visible on the emblem). The logo used by Tottenham Hotspur looks elegant. A vertically elongated bird stands on a ball, and below it, there are two arched lines with the name of a sports organization.
Humminbird
A miniature golden hummingbird fluttering to the left of the brand name is what the Humminbird logo looks like. Unlike a small bird, the inscription is massive, bold, and black, with minimal letter spacing. The hummingbird is depicted in contour, but realistically: it has well-drawn feathers on its wings and a head with a long beak.
Rossion
Automotive sports car manufacturer Rossion chose the logo not with a horse but with a bird because it is fast, agile, maneuverable, and powerful. After all, its emblem depicts a soaring eagle. A white silhouette with raised wings and large paws is visible against the background of a black shield in a double frame. Above it is an inscription with horizontally elongated “s.”
West Bromwich Albion
The designers made a logo with a very touching bird for the English football club West Bromwich Albion. A cute creature sits on a green branch with three red berries and sings diligently, which can be seen from the open beak and stretched neck. The background is blue-white stripes located at the bottom of the triangular shield. At the top is the team’s name, divided into two rows: in the first, the font is small and thin, and in the second, large and wide. The lines are aligned on both sides.
Auchan
The logo of the international trademark Auchan consists of two elements: one of them is graphic, and the second is textual. They are combined in an original way: a bird, standing against the background of the first letter from the name of a commercial brand, completely replaces the crossbar at “A.” For harmony, everything is painted red. This combination makes the emblem sophisticated and balanced. The symbol of the trading network evokes a feeling of kindness and trust.
Cole
Cole’s logo is made in the old style. This design inspires seriousness because the emblem shows a formidable eagle with widespread wings that occupy the entire surface of the circle. The bird has a curved and sharp beak, distinctly traced feathers, and a five-pointed shield on the chest with the brand name on a diagonal stripe. The background circle is black, making the bronze elements look exquisite.
One of the most recognizable social networks also uses a bird in its visual identity. The designers created a logo for Twitter that matches its concept because the bird chirps, notifying everyone around about something. The blue flying silhouette looks advantageous on a white background. It symbolizes freedom of opinion, unity, and progress, and smooth lines make the image sweet and friendly.
Singapore Airlines
The flagship aviation company Singapore Airlines chose the logo with an abstract bird. She has three broad lines that form the wing, and two are of medium thickness, passing into the body. This image represents flight, striving forward, and freedom. On the left is the name of the carrier. It is set in a custom font with the “n” cut off at the top, which is lowercase, unlike all other characters. The inscription is two-level, blue. The bird and underscore are yellow-orange.
Nestle
The Nestle food corporation has been using the bird logo for a very long time because, in its case, it symbolizes caring for children, a comfortable atmosphere, complete baby food, and caring for the younger generation. This is reflected in the nest on which the bird sits with its chicks. The drawing is contour, two-color: all the lines in it are blue, and the background is white. An affectionate mother and children add touchingness and tenderness to the sign.
Moto Guzzi
The visual identity of the powerful motorcycle manufacturer from Italy is also powerful: Moto Guzzi’s logo consists of a huge eagle. The bird is drawn with spread wings, so it occupies the entire space of the emblem. She has a focused look, an open beak, and sharp claws. Below it is the name of the company. It is in a black geometric sans-serif font. The eagle is painted in golden beige, which gives the sign of the highest nobility.
Aeronautica Militare
The label of this company is simple and organic. The designers proposed a thematic-style logo for the Aeronautica Militare: with a massive and confident font, a huge eagle, and a multi-colored target. The bird, in this case, means complete domination, the highest power, because a large crown complements the image. The central dot of the target is green, followed by two rings – white and red. That is, this attribute on the emblem is painted in the colors of the national flag of Italy. The letters in the title are bold, with large serifs.
St Louis Cardinals
The professional baseball team from the United States, which is part of the National League, has a bird that matches the name. So, at St Louis Cardinals, the logo includes a red cardinal, which sits on a yellow bat that goes behind the capital “C” at one end. The name is also crimson red. It mimics handwriting and has a slight slant to the right. The bird is located sideways and closely follows what is happening. That is, the artists added to her one of the most important qualities of athletes – vigilance.
Monmouth Hawks
The university sports club Monmouth Hawks has an impressive logo: it depicts an eagle with an intimidating look and rearing feathers. Hooked and sharp beak, narrowed eyes well complement the formidable image. The white text adds some softness. It is superimposed on a bird and balances out the dark background. The letters are chopped, rounded, wide, and oblique.
Hartford Hawks
A sense of danger, strength, determination, and aggression – this is what this emblem expresses because the Hartford Hawks club chose the logo with a red hawk head combined with a block “H.” The bird replaces the central crossbar and is directed to the right side. It is drawn with smooth black lines, each of which is bent at a certain angle. The dynamics of the image are added by three horizontal stripes pointed at both ends.
Air Mauritius
Air Mauritius has been using the bird logo since the very beginning of its appearance in the professional field. And it cannot be otherwise, because this is an aviation company that delivers passengers to different countries worldwide. To accentuate her successful work, she opted for a sleek style emblem. The red bird is drawn with smooth lines and does not resemble an airplane. She confidently soars in the air, inspiring a sense of calm and reliability. Below it is the name of the air carrier, painted in the same color. The font is lowercase, with a harmonious transition from sharp corners to curves.
Ruger
Sturm, Ruger & Co has chosen a heraldic eagle for its identity. At the same time, Ruger’s logo is shaped like a round target with the letter “R” in the center because it manufactures firearms. The bird’s wings are raised up and almost connected above the head. On each side are depicted four sharp feathers of different lengths. On the right is the name of the company, decorated in the same color as the eagle. The font is very large, with sharp serifs and minimal letter spacing.
Bignan
Defunct since 1931, the Bignan company used the logo with a large bird. A stork flaunted on the hood of the cars it produced. He was depicted in flight, so his wings extended beyond the round badge. Below was another circle: it resembled the steering wheel of cars. There was a name in it, divided by a figured crossbar into two parts: the word “Bignan” was written in elegant letters at the top, and “Sport” at the bottom. The font was personal.
Seattle Seahawks
The Seattle Seahawks logo is cool and bright. Its basis is the bird that gave the name to the professional football club. There is nothing else in the emblem. The entire identity is reduced to the image of a head stretched horizontally. It is drawn in profile and turned to the right. The eagle has an angry look and a sharp and powerful beak, which creates a feeling of increased threat. The upper part of the neck is painted in dark blue; the lower part is gray. The beak and dividing stripes are white.
Giorgio Armani
The Giorgio Armani logo is one of the most iconic bird graphic signs. This is a hypothetical eagle with raised wings. It is depicted schematically and consists of black and white stripes of the same width, which are rounded on the sides. The exception is the area of the neck and head, where the lines are left straight or form a beak. Against their background is the abbreviation of the fashion brand – “GA.” Elegant capital letters, small serifs.
Ball State Cardinals
Designed for the Ball State Cardinals club, the logo contains only one element – the cardinal’s diving head. It has an intimidating look to instill insecurity in rivals on the sports field. Proof of this is the sharp beak and the same sharp ends of the feathers. The bird is painted in burgundy, white and black and decorated with miniature strokes to create the illusion of energetic movement.
Srilankan Airlines
Designed for Srilankan Airlines, the logo represents a very sophisticated image of a bird. It is formed from three wavy stripes with pointed ends. The palette is designed in the national flag colors and consists of green, red, and orange. The bird is located diagonally. Below it is the name of the air carrier, typed in an individual font with jagged letter outlines. The upper part of the inscription is blue; the lower part is blue.
Nationwide Mutual Insurance Company
Nationwide Mutual Insurance Company uses the logo with an abbreviated version of the name: only the first word appears in it. The bird is a bald eagle against the background of a block “N.” The letter is large, blue, and grotesque. Nearby is the word “Nationwide” written in black in lower case. The inter-character distance is small, which does not interfere with reading. The bird’s wing is up. It is even, with distinct feathers at the end. The tail, body, and head are horizontal.
Gulf Air
Gulf Air also has a bird logo. And it’s understandable why: she works in the aviation industry and is the main carrier in Bahrain, serving 55 routes. Her emblem is light, graceful, and airy, representing a flying golden eagle with widely spread wings. To the right of it is the text part, which is divided into two lines. In the upper row – the name is in Arabic, made in openwork characters. Below is the English translation, in block letters in blue.
Hawk
It is clear that the Hawk company uses the logo with a hawk because it bears its name. She has a simple yet elegant visual identity: a silver ring with a bird in the middle. She is depicted in flight – with an outstretched neck, spread wings, and a fan-like tail. The hawk is located diagonally and directed to the left side.
Air China
The Chinese airline Air China chose an abstract logo. She has a very complex bird in structure, made up of three curved red stripes. Despite this, she is clearly visible in the U-shaped composition: she has wings (raised up), a tail (curled into a half ring), a head with a beak, and a crest (turned to the left). It is assumed that this is the silhouette of the mythical bird Phoenix. The name of the air passenger service is located on the right and is divided into two levels. The English text occupies the top line. The bottom row is typed in thin Chinese characters.
Johnson City Cardinals
The Tennessee Minor League baseball team also opted for a bird, so the Johnson City Cardinals have a logo that echoes the name. The emblem depicts a cardinal brandishing a bat, from which, judging by the picture, the ball located in the foreground flew off. To the left of it, a range of mountain ranges is drawn, which are painted blue. Below them is a two-level inscription. The first two words of the club’s name are white; the third is red. The bird has a burgundy plumage color and a yellow beak.
Medicare
The designers proposed an original badge for the public health insurance service from the United States. Therefore, the Medicare logo is very touching and sincere: the silhouette of a bird is formed from people’s faces. This demonstrates that the organization cares about everyone who needs its support. Around is a ring with the name of the department. It is written in small block letters, unlike the name of the service that belongs to it.
Nandos
Nando’s logo is based on a Portuguese character called Barcelos. This is a miniature cockerel. It fits perfectly with the concept of the South African chain of fast food restaurants, where the main menu item is chicken dishes. The center of the bird is a red heart on a black background. The tail and crest are also painted red. Beak and eyes are white. Below is the brand name. It is made in a custom font with serifs and curves. The apostrophe has a teardrop shape – it is elongated and pointed.
Avianca
The flag carrier from Colombia called, Avianca uses the logo with an abstract red bird. She is depicted in flight with wings spread wide as if gliding freely in the sky. This image symbolizes reliability, confidence, and calmness. Its wings are made in the form of semicircles, and the head resembles a triangle with one sloping side. The bird flies to the right side, and to the left of it is the name of the airline. It is large, even, written in lowercase letters without serifs.
Tucson Roadrunners
The developers proposed an unusual visual identity for a hockey club from the state of Arizona. They drew a woodpecker logo for the Tucson Roadrunners. With this emblem, the team took to the ice in the first season – 2016-2017. The anthropomorphic bird smiles, holds a hockey stick in its hands, and, judging by its legs’ position, rapidly rolls along the ice rink. The image contains all of the club’s official colors: black, copper, sand, brick, red and white.
Nightwing
One of the best characters in the DC Comics universe named Nightwing wears a logo with a makeshift bird. The superhero’s attire is adorned with a black eagle, depicted as a bold “V,” denoting victory. The bird reflects such traits of his character as fearlessness, vigilance, vigilance, dexterity, and purposefulness. Large wings with notches along the edges are raised up, and the head with a powerful beak is turned to the left.
Packard
American luxury car brand Packard logo used with a swan. It was an elegant badge in yellow and black. A bird with a gracefully curved neck stood at the top of the central composition and looked down. Under it were light patterns and a shield with a purple ornament. All elements were placed against a dark background and were framed in an oval frame, complemented by thin black strokes. Because of this shape, the emblem resembled an old medallion.
Bianchi Car
This Italian car brand produced small cars and vintage cars. The first Bianchi Car logo was a round badge with an eagle. The bird with raised and spread wings stood on powerful paws and held the peninsula on which Italy is located. A large oval-shaped medallion with a white cross was painted on her chest, and a ribbon with the company’s name fluttered over her head. All elements were on a blue background, taken in a dark red ring.
Manly Warringah Sea Eagles
The professional Australian rugby club Manly Warringah Sea Eagles has a logo with an angry bird, brought to a state of extreme anger. This eagle is his symbol. To instill fear in the competition on the playground, the team uses a formidable image with sharp claws extended forward, powerful wings that go beyond the boundaries of the sign, and a large hook-curved beak. The look of the bird is angry and intimidating. Her mouth is open as if she is uttering a loud cry. Orlan is located in the central circle, taken in a wide ring with the club’s name. The emblem is made in the official colors – rich burgundy and white. In addition, it contains gray and dark blue elements.
Incarnate Word Cardinals
The designers made a logo with a cardinal for Incarnate Word Cardinals. And it could not be otherwise because this bird is the symbol of the UIW intercollegiate sports teams from San Antonio, Texas. The emblem shows only the head pointing to the right. It is located in profile and is distinguished by the menacing look of white pupils. The rest is painted red and outlined with a black stripe around the perimeter. The cardinal has a short but powerful beak. A ferocious look helps him perform the main task – to intimidate opponents.
USPS
The USPS also has a logo with a bird, depicted in profile, with a head and looking to the right. But her colors, shape, and style of drawing are different:
- It’s an eagle.
- It denotes high speed, reliability, and security.
- He represents the United States Postal Service, the abbreviation of which is used in the emblem.
The abstract bird has a curved beak and squinted eyes; as if with great tenacity, it overcomes a powerful stream of air moving towards it. It is drawn in white and the eagle in blue: the same color, and a parallelogram on which all the elements are located.
Iraqi Airways
Iraqi Airways uses the logo in solid green, with no gradients. It has only three components:
- An abstract bird drawn with smoothly curved lines
- An inscription made in Arabic letters
- The company’s name in English
The elements are at different levels and are located one above the other.
Eintracht Frankfurt
Designed for Eintracht Frankfurt, the logo is nothing more than a classic coat of arms. The bird featured on it is a symbol of power, confidence, high value, and the historical roots of the German football club. The eagle is painted solid red and is turned to the left. His wings are spread wide, and a miniature crown is above his head. A white shield with the first letter of the club’s name is painted on the chest, and shamrocks on long stems are on the wings. The background is a round medallion in a triple frame: the inner band is wide, and the outer ones are thin.
ADNOC
This inscription stands for Abu Dhabi National Oil Company. That is, ADNOC chose the logo with an abbreviated version of its name so that it fits harmoniously into the small space under the bird. There is a picture of a falcon. It is depicted with smooth and slightly curved strokes – wide at the bottom and narrow at the top giving the impression of a flow of liquid substance. The emblem also has an inscription in Arabic. The company’s corporate colors are blue and white.
Iowa Hawkeyes
The hawk is the image chosen by the University of Iowa for its sports department. Therefore, the Iowa Hawkeyes teams have a logo with a bird of prey. It is drawn in an abstract style: the composition seems to be assembled from separate geometric shapes. But it is still clearly visible that this is a head with a powerful beak, cheek, round eye, and wide forehead. All elements are black, with a yellow border. Although the graphic symbol is not accompanied by any inscriptions or additions, it still looks progressive and cool.
Atlanta Falcons
This professional football team is an active member of two important US organizations, the NFL and NFC. Therefore, Atlanta Falcons chose the logo with one of the main symbols of the country – with an eagle. He is depicted in profile flying to the right. The bird is incredibly powerful and equipped with menacingly sharp claws, beaks, and feathers. She has a short body and large wings, and her paws are positioned as if she wants to grab something right on the fly. The sign is drawn with black and red stripes, complemented by a silver border. All these are the official colors of the sports department.
Kuwait Airways
Elegant, sophisticated, light – that’s what we can say about the symbol of the Kuwaiti air carrier. Indeed, the Kuwait Airways brand uses a logo with a graceful blue bird with a gradient color. She has a long pointed beak and the same wing. The body is elongated and narrow. To the right of the allegorical image is the name of the company, divided into three lines. The top one is in Arabic; the bottom two are in English.
Liberty Flames
The Virginia intercollegiate sports team Liberty Flames unveiled the bird logo early in their introduction. They chose this image for their determination, perseverance, resourcefulness, maneuverability, and predatory character because the emblem depicts an eagle nicknamed Sparky. It is located behind the abbreviation of the university that owns the sports department – “LU” (for Liberty University). The letters are arranged diagonally, so the second is lower than the first. It is behind her that a bird with a menacing look and a sharp beak is drawn. The color scheme of the sign is the club’s corporate palette. It includes white, blue, and red.
Lazio
The Italian football club Lazio chose a pretentious badge: a golden eagle carrying a pentagonal shield in its paws. The body and wings of the bird consist of alternating stripes, which turns it into a kind of geometric element. She has a large beak, and a massive head turned to the right. Below is a white and blue shield with dark edges and an abbreviated team name.
Queen
Naturally, the Queen group prefers a creative logo. It is based on the zodiac signs under which the legendary rockers were born. So, the emblem depicts metaphorical lions, cancer, and virgins. They are united by the mythical bird Phoenix. The center of the composition is the first letter of the musical group’s name, and all the characters are centered around it. Heraldic lions hold a “Q” to the right and left, cancer (crab) lies on top of it, and maidens (fairies) with wings sit at its foot. In the center of the block glyph is a crown – a symbol of unconditional superiority. The badge is made in monochrome – there is not a single color stroke in it. The inscription is at the bottom. It is in capital letters with spiky serifs.
UNF Ospreys
The Jacksonville Intercollegiate Club refers to the University of North Florida, whose acronym has become part of the sports department’s name. Therefore, the logo designed for UNF Ospreys consists mainly of text arranged in three levels. It occupies almost the entire space. Little space is allocated for the image of a bird – only the lower third. There is an osprey there. It is made with dark blue and gray zigzag stripes with sharp ends. Her beak is wide and large.
Lamar Cardinals
The Lamar Cardinals-affiliated sports department uses the logo with the bird from its name. This is his talisman. The cardinal is located behind a two-level inscription, typed in large and bold letters. The lower part of the text, on the contrary, is small and thin. The upper letters have shadows; the lower letters have a curved ribbons. The bird looks menacingly to the right. She has a short but massive yellow beak and a green eye, with which she carefully watches her rivals.
Turkish Airlines
Turkish Airlines chose the logo in the style of abstract minimalism. This is a bright sign with a stylized bird of an indefinite type. It looks like a geometric figure of complex shape: it has a distinctly raised wing, an elongated neck, and long legs. The background of the white bird is a red circle. It is placed to the left of the black inscription, ungrouped into two lines. The font is large, massive, and bold. The words in the top and bottom rows are aligned on both sides. Letter spacing is minimal. In this case, the image of a bird conveys freedom of flight, reliability, and confidence.
Liverpool
The full name of this English brand is Liverpool Football Club. And although the Liverpool logo uses a heraldic one, it has an indirect relation to the team, as the designers copied the bird from the ancient coat of arms of the city of the same name, in which the club is located. This is the Liverpool bird, a mythical character associated with local legends. If we talk about a specific breed, then the image is written off from a cormorant. It was he who used to decorate the city shield. The modern version does not resemble it at all. The emblem depicts an elegant bird with wings thrown back and standing proudly with a seaweed leaf in its beak. Below is the abbreviation “L.F.C.”
Venturi
The car brand from Monaco Venturi has not used the bird logo for many years. It featured a silver figure with spread wings, standing on a triangular ridge. High above it was a sun with miniature rays. And even higher was the name of the brand. These elements were located in a blue triangle, which was embedded in a red oval with a gray border.
Bluefield Blue Jays
It was a baseball team from Virginia that ceased to exist in 2020. The Bluefield Blue Jays had a blue jay logo, one of the local symbols. The designers only used the head, placing it against a white background to make the blue look bright and distinct. On the right side of the bird was a red maple leaf.
Isdera
The private car company Isdera uses a massive and imposing logo. Its base is a vertical rectangle in a thin black frame. Inside, a landing eagle with wings raised up is depicted. Paws with powerful claws are extended forward; the head is lowered, and the beak is ajar. The bird sits on the crossbar formed by the cap of the capital “T.” Stripes from it stretch in both directions, forming a “roof,” under which there are other letters. The inscription is made mainly in lowercase type, with the exception of the columnar “T.”
USAA
The USAA logo uses the short form of the name of this American organization because its full version is the United Services Automobile Association. The inscription is bold, with miniature serifs on both A’s and wide letter spacing. Above it is a sign with a stylized bird, which is formed by four side lines on each side and one central triangle with a beak. The emblem is painted in dark blue.
Baltimore Orioles
The Baltimore Orioles have a caricature logo, which is not at all typical for professional teams. But these American athletes chose to be charged with positivity when looking at their identity. And the emblem depicts an anthropomorphic oriole in a baseball cap with the inscription “O’s.” The smiling symbol is painted in the club’s official colors: black, orange, and white.
Philadelphia Eagles
Philadelphia Eagles chose the logo in accordance with its name, so it features a stern eagle. The bird’s head is pointing down, and its beak is open in a menacing cry. Feathers on the neck are rectangular and sharp-edged. A triple line surrounds the image in dark green, silver, and black. In addition to them, the emblem also has white.
La Poste
The designers proposed an abstract and simple logo for the French postal service La Poste. The bird consists of three blue stripes of different widths that form its body and wings. It is directed to the right and is located in a yellow oval with a gradient: the colors on the left are lighter than those on the right. Bright contrast makes the icon memorable. The inscription, on the contrary, is gray and unattractive. It uses a sleek, sans-serif uppercase font.
Bizzarrini
The Italian car brand Bizzarrini chose a logo indicating its name and city of deployment. The base is a red circle with an impromptu bird in the middle. She is drawn schematically: simply with spread wings, and her head turned to the right. Judging by the beak, this is an eagle painted in golden beige. The same color has sharp teeth protruding along the edge of the frame.
