The bird symbolizes flight. That is why it is often seen in the emblems of air carriers. It is also chosen for its association with height, as a sign of growth; for its ability to build nests, as a personification of a cozy home; for its care of chicks; and as an allegory of motherhood. In addition, it’s fast, lightweight, and free. The bird is perfectly oriented in the sky, choosing the only right path, and is always in motion. Its main advantages are accuracy, high speed, and purposefulness.
Birds have other important qualities. One of them is wisdom. Usually, this category is represented by crows and owls, which are actively used by brands associated with intellectual themes. Large birds often serve as sports mascots, so you can see eagles, falcons, and other winged raptors on team emblems. After all, they are enduring, strong, and formidable. Don’t forget about the dove, which symbolizes peace. This classic example has also caught the attention of various organizations.
We offer a selection of 100 of the most famous bird logos. They are unique and original. Some belong to old, defunct companies, while others are modern and actively operating. Emblem styles range from allegorical cubism to realistic detail. The brands are arranged in random order. So, let’s get to know them better!
Simca
One of the most sought-after automobile brands from the 30s to the 70s was known worldwide. Cars with its emblem were popular; these French models were elegant and technologically advanced. The company’s legacy began to fade after it was taken over. Before then, cars with swallows on their hoods drove roads in many countries. Designers created a Simca logo featuring a white bird. It was depicted as a silhouette in the upper part of the pentagonal shield. In the lower part, the manufacturer’s name was listed. The sign’s main palette was red, blue, and white, the colors of the French flag.
Hollister
The fashion brand Hollister uses a pelican as its logo. It is depicted in a minimalist style, without detail: a black thrush with wide wings, flying to the left on a flat white background. Its clear contours make it look distinct and confident. Below it, the company name appears in elongated letters. They are flat, strict, and grotesque. This symbol shows the company’s desire to move forward despite any obstacles.
Duolingo
In this case, the symbol before us is an owl, a symbol of wisdom. It fits perfectly with the mobile application’s name, which promotes easy, convenient language learning. At the same time, the Duolingo logo is not realistic but cartoonish, emphasizing how easy learning can be. The bird is full-sized and painted in two colors, orange and green, in several shades. Below is the program’s name. It uses rounded lowercase letters to match the owl’s style.
IMSS
Designers proposed an abbreviation for the IMSS logo because the Mexican Institute of Social Security is Latin America’s largest social security organization. The short shape fits perfectly into the visual identity and fills the entire bottom space beneath the bird silhouette in a square with rounded corners. The emblem uses a green-and-white color scheme.
Salewa
Salewa, an Italian manufacturer of clothing, footwear, and equipment for tourism and outdoor activities, has chosen a highly original, though schematic, logo. It depicts a flying bird made of two complex geometric figures that resemble trapezoids. The inscription is also rendered in a cubist style, with figures arranged in a geometric pattern. The letters are paired (“SA,” “LE,” and “WA”), so they read as three separate compositions. Although the bird is allegorical, it also symbolizes confidence, endurance, and support.
Dove
The world-renowned cosmetics company Dove features a logo of a gentle dove flying to the right. The dove’s soft character resonates well with the gentleness of its detergents, which are as gentle on the skin as a fluffy cloud. This is conveyed in the bird’s flowing lines and loose, curvilinear forms. The logo is painted in beige and gold, illuminated by a dazzling glow. Above it, the brand’s name appears in a blue inscription, set in italics in the same elegant style.
Martell
The label of the famous French cognac also features a bird: the designers proposed a graceful swallow for Martell. This light-winged creature aligns perfectly with the brand’s concept: after savoring the cognac, customers feel so inspired that they feel as though they are flying. The bird has a forked tail and refined body lines. The swallow, the coat of arms, the year the company was founded, and the word “cognac” are gold, while the name of the trading house is dark blue.
Famous Grouse
This alcoholic brand features a bird on the label, as its logo is inspired by its name. The blended Scotch whisky, first blended in 1896, is easily recognizable by the large black grouse standing proudly to the left of the lettering. The grouse is contoured and golden, with wide burgundy eyebrows. The adjoining text is in magenta and divided into two lines.
Swift
Swallow demonstrates this programming language’s simplicity, usage, coding, and functionality. To emphasize these qualities, the developers chose a swallow as the logo, an agile bird that can fly at different altitudes and instantly adapt to its environment. It has wide wings, a forked tail, and a sharp beak. It is white and set against an orange square with rounded corners. The name appears on the right, typed in a grotesque font. Its peculiarity is in the connected “f” and “t”. The designers created a common crossbar for them.
FPV
The Australian branch of FPV uses an eagle logo. In this case, the fast bird fits the automaker’s concept perfectly, as it is big, swift, powerful, and authoritative. The sign contains a stylized image, not a real one. The eagle looks formidable, thanks to the sharp elements near its eyes and beak. The inscription, located to the left under the head, represents the abbreviated name of Ford Performance Vehicles. The emblem’s color is monochrome.
Lalamove
The hummingbird flies swiftly and almost invisibly. Its image inspired the concept of an Asian delivery service with its own mobile app and web program. The Lalamove logo features a quick, agile bird, symbolizing instant delivery. It looks up and flaps its wings constantly, as shown by the three white stripes that add dynamism and energy to the emblem. The name is divided into two colors: the first half is orange, and the second half is yellow.
Morehead State Eagles
The Morehead State Eagles emblem features a bald eagle, one of the country’s most iconic symbols. It looks straight ahead with a sharp beak and gleaming black talons. The beak and paws are colored yellow. The powerful blue wings serve as the background for the MSU (Morehead State University) faculty name. The top and bottom lines are colored white, and the middle line is colored yellow. All elements are outlined in black. Here, the bird symbolizes the athletes’ strength, endurance, and patriotism.
Peerless
This company began as a clothing manufacturer, then transitioned to bicycle and car production, and ultimately became a brewery. The Peerless logo resembles the American flag, featuring the colors red, blue, and white on a quadrilateral shield. Above it, the brand name appears on a separate banner. The background features an eagle with raised wings. All elements are located in a vertical oval.
China Eastern Airlines
The bird on the airline’s icon is abstract, rendered in a geometric style. It has a left-turned head with a short beak. The wings are raised, while the tail is lowered. The developers also proposed a logo for China Eastern Airlines featuring a curved blue stripe that resembles a boomerang. Both parts of the swift form an original design. The emblem’s text is two-tiered: the first line features an inscription in Chinese characters, while the second line repeats the name in English.
Benfica
The Portuguese soccer club, competing in the country’s top division, features a modern emblem inspired by a badge introduced in 1904. The Benfica emblem then featured an eagle, a symbol of nobility, power, and independence. It stands on a wheel, symbolizing the team’s first sports cycling event. Below is a green-and-red ribbon bearing the Latin motto “E pluribus unum”. In the center is a heraldic shield depicting a yellow ball and a blue diagonal stripe with the abbreviation “SLB” (Sport Lisboa e Benfica).
Pos Indonesia
Pos Indonesia, the state postal service, has chosen a logo featuring a globe and a bird. They symbolize receiving correspondence from around the world and dispatching it rapidly to any corner of the planet. Both elements are drawn with a medium-thick orange outline. With its head and beak, the image resembles a pigeon, the traditional mail carrier in ancient times. The bird’s wings feature four stripes, giving it a dynamic appearance as if it were flying forward rapidly. The organization’s name is written in bold, gray, grotesque type below. All letters are wide and capitalized. Such minimalism characterizes the postal company’s best work: correspondence is delivered neatly, professionally, and quickly.
Duesenberg
Although this automobile manufacturer has been defunct since 1937, it made a significant contribution to the industry with its inline 8-cylinder engine models. In 1921, its race car became the first American sports car to win the French Grand Prix. At that time, a bird was already on the hood of a luxury sports car. Duesenberg’s emblem was an eagle with its wings spread wide. It depicted feathers, a beak, and a head. The number “8” on the tail indicated the engine’s cylinder count. From the tip of the left wing to the tip of the right wing stretched a large blue inscription, the brand’s name. The word “Straight” was in the same color as the one below.
Toronto Blue Jays
The Toronto Blue Jays logo is very stylish. It depicts a bird facing left. It is drawn in profile and is painted in two shades of blue. The background is also blue, so the head is outlined in white. The beak is powerful, straight, and horizontal. A dark band is directed from it to the eye, which is hidden behind a red leaf. Canadian baseball players chose two main national mascots: the Maple and the Jay. The designers combined them visually without compromising the logo’s business style.
Arash
Arash’s logo features a peregrine falcon, one of the fastest birds of prey. This image harmonizes well with the car manufacturer, as it represents cars’ high speed. The yellow bird is drawn at takeoff, so its wings are positioned at different angles. Powerful paws bounce off the surface. At the top, the company name is set in bold grotesque. The background is a black vertical trapezoid with a light highlight on its left side.
Barclays
The international bank, Barclays, has a solid logo. Because the bird is unfolded, it resembles a coat of arms. A blue eagle is depicted with wings spread wide, its head turned left. Although the emblem’s style is schematic, its neutral white background clearly defines the powerful bird’s outline. It is not detailed, but it is well recognizable. Below is the text part of the company’s symbol. The inscription is in light blue and slightly slanted to the right. Small extensions resembling sharp serifs cap the letters.
ADATA
The brightly colored hummingbird is a strong addition to the emblem of a high-tech Taiwanese company. It specializes in memory sticks, solid-state drives, and computer accessories. However, the ADATA logo doesn’t match the seriousness of its line of business. The icon is colorful and bright, featuring a bird in purple, burgundy, blue, green, yellow, and orange. The short tail ends in forked feathers that turn into miniature stars. By contrast, the brand name is strict and official. It is typed in sans-serif capital letters.
Russo Balt
In the “Russo Balt” logo, the automobile department features a traditional Russian symbol: a double-headed eagle holding a scepter and an orb in its paws. The stubby wings are spread, sinuous tongues stick out of the beaks, and crowns are worn on the heads. And the third is still above them. The bird is surrounded by a ring bearing the company’s name in thin capital letters. The emblem is contoured and monochrome.
Nice
French professional soccer club Nice chose an emblem with a proud eagle. It looks menacingly to the left and holds a triangular shield with red-and-black stripes in its wings (below) and the team’s name above. The first line reads “OGC,” the abbreviation for “Olympique Gymnaste Club.” The second line reads “Nice.” The text is white, with a thin gray border. Under the volumetric shield (in the bird’s paws) is a ribbon with the year the sports organization was founded.
Atlanta Hawks
The emblem of the professional American basketball team, the Atlanta Hawks, features the head of a white eagle, a key symbol of the United States. The white eagle looks menacing, with a sharp beak. The white bird is set against a white background so the two don’t blend; the designers circled it with a maroon line. The rest of the circle matches the background. The center element is edged with a wide ring bearing the sports club’s name.
Bandini
Italian car manufacturer Bandini used a logo with a pet bird, a rooster. The schematic black logo sat against a yellow background to make it stand out. At the bottom of the vertical shield, a blue band bore the company name, with a triangular element in the colors of the Italian national flag: green, white, and red.
Rochester Red Wings
Designers created a logo for the Rochester Red Wings baseball team in New York, featuring a formidable eagle. He swings his bat sharply, striking a precise blow. Based on the name, the bird is red and wears a black baseball cap. The beak is yellow. In the ajar mouth, you can see white teeth. This anthropomorphic character has human qualities. Behind the wing, a cursive inscription reads the club’s name.
Garuda Indonesia
Indonesian national carrier Garuda Indonesia chose a logo depicting a forward-looking bird. It points to the right side and is colored in two shades of blue. The eagle’s figure (judging by the head shape) is formed from five curved bands of different lengths. They form both the body and the wings.
American LaFrance
A US emergency-vehicle manufacturer used an emblem featuring an eagle sitting on a massive iron cross. The bird was depicted leaning forward, wings spread wide. It represented protection, vigilance, and alertness. The company name was centered on a plaque within the American LaFrance emblem.
Tiesto
For DJ Tiesto, the designers created an abstract bird logo. It depicts a bird in flight, like an air glider, surrounded by three arc-shaped lines. The silhouette is black, with a broad tail of five rounded feathers. The head, with a triangular beak, points upwards. The following is the musician’s pseudonym.
Pemex
Mexican oil and gas company Pemex chose a logo in the national flag’s colors. The lettering is green, and the symbolic bird next to it is dark red. Its head is painted with white horizontal stripes and completed with a triple knot. The background is a large drop. The font in the corporation’s name is individual, non-standard, and grotesque. It has rounded corners and smooth lines that harmoniously flow from one letter to the next. Thus, the two syllables, “EM” and “EX”, connect as a pair.
Rossignol
The visual style of the French clothing and accessories manufacturer for extreme sports is very elegant. Although Rossignol has a rooster logo, it appears sophisticated. The sign is designed in the colors of the national flag. The miniature badge depicts France’s main symbol divided into two parts. It has a red tail and a blue head, divided in the middle by two vertical lines. The bird is placed in a white shield outlined by double frames. In front of it, the fashion house’s name appears in a bold, rounded font.
Cebu Pacific
The emblem designed for Cebu Pacific could not be more fitting, as it is a Philippine air carrier, and the bird personifies flight. The emblem depicts an eagle. It has three light blue feathers on its neck, and its head features two emerald bands in a complex configuration, with pointed elements on the chest, near the beak, and at the eye. Below is the company’s name, which is typed in lowercase. All letters are smooth, streamlined, rounded, and bold.
Mövenpick
The bird is an old part of the famous ice cream manufacturer’s identity. It is a golden beige, light, simple, and symbolic color. The Mövenpick logo is subtle: a wavy stroke resembles a bird in flight. In contrast, the name is bright and large, colored crimson, and fills the entire lower part of the black rectangle. The curved line softens the emblem and adds to its sophistication.
Bowling Green Falcons
BGSU’s athletic department, the Bowling Green Falcons, features an emblem that incorporates America’s most iconic mascot, the bald eagle. It is drawn in a cubist style and peeks out from behind a diagonal “BG” monogram. The abbreviation is white and bordered in the bird’s colors, red and brown. The hooked beak, triangular shape, narrowed eyes, and sharp feathers make the eagle a dangerous predator and instill fear in its enemies.
One Teaspoon
The Australian fashion brand has been using the bird emblem since its inception. Moreover, One Teaspoon has an incredibly original logo. It is well established among its competitors and produces a range of goods, including jeans, shorts, T-shirts, blouses, and other items comparable to those of other manufacturers. The unique mark has helped it to stand out and gain widespread recognition. Her identity is built on the image of a sophisticated swan with a chain around her neck, where a bone hangs instead of the classic pendant. The text’s style is also inimitable: the first half of the name is printed, and the second half is handwritten. The word “teaspoon” appears in clumsy handwriting, not italics.
Sydney Roosters
After the club renamed itself the Sydney Roosters, the athletes changed the logo, and, as part of a complete rebranding, a formidable rooster appeared on the club’s emblem. He has a yellow beak, a pointed crest, an arrogant squint, and a proud posture. The bird is depicted inside a triangular shield with a triple border, preceded by the word “Roosters.” It is connected, arranged diagonally, and typed in italics. The badge’s main colors are red (bottom lettering, beard, crest, and wide border), blue (name background and thin border), and white (rooster background, top lettering, and part of the feathers).
Arizona Cardinals
The Arizona Cardinals, an American professional football team, have used a bird-shaped emblem since their inception. The emblem features a cardinal, which relates to the sports club’s name. The head is shown in profile, facing right. A powerful, thick beak, a menacing, serious look, and four sharp feathers convey an unwavering resolve to win. The symbol is made of black and burgundy. White and yellow colors soften the composition.
Creighton Bluejays
The Creighton University athletic department in Nebraska also chose the blue jay as its visual symbol. This corncrake relative is very common in North America, so it is often used as a mascot. The designers proposed the Creighton Bluejays logo, with its head superimposed over the block letter “C,” the club’s first letter. Both elements are executed the same way and painted in the same colors: white, light blue, and navy blue. The symbol features sharp serifs that complement the jay’s beak and crest.
American Austin
This car brand represented passenger cars produced by the British Austin Motor Company, which was licensed but failed and went bankrupt in 1935. Since then, the American Austin emblem has become little known. It was a horizontal red oval with a golden rooster in the center. He was very bellicose: sharp claws, powerful spurs, a long tail, raised wings, and fluffy neck feathers. In other words, the rooster assumed a fighting posture. Stripes and gold plates surrounded it with its name.
Kansas Jayhawks
For the University of Kansas athletic department, visual style developers also proposed a bird, but a cartoonish one. As a result, the Kansas Jayhawks team uses a logo featuring a friendly cartoon image. Their mascot, presumably a turkey, is colored blue and has the abbreviation “KU” on its side. It has a massive yellow beak and yellow-spurred boots. The buckles and head are bright red. The bird is shown full-length, facing right.
Memphis Redbirds
Early in its career, the American baseball club chose an emblem to match its name. As a result, the Memphis Redbirds’ emblem features a red bird. It sits atop the sign, peeking out from behind the name. Like the rest of its head, the bird’s high crest is maroon. A yellow beak dilutes the composition. This combination makes the symbol look modern.
Accor
The international hotel chain Accor has a logo with minimal elements. It uses the capital letter “A,” with the entire left half replaced by the silhouette of a bird taking off. Based on the outline, it appears to be a goose or a swan, with a long neck, wide wings, a large body, and a short tail. The block symbol sits above the company name and is gold, as is the emblem’s upper part.
Lufthansa
This German company’s visual style differs, as it is associated with air transportation. Indeed, the Lufthansa emblem is a circular icon featuring a bird at its center. It is rectilinear and diagonal, flying to the left. The bird has crested wings, long legs, and a beak. The crest on its head indicates it is a member of the heron family. To the right of the graceful silhouette, the organization’s name appears in a classic sans-serif font. The letters are bold and rounded.
Tottenham Hotspur
Slim, graceful, taut, this is the crest of an English professional soccer club. It has long been part of its visual identity, so the team is colloquially referred to as “Spurs” (the Spurs are depicted on the emblem). Tottenham Hotspur’s emblem looks elegant. A vertically elongated bird stands on a ball, with two arched lines beneath it bearing the sports organization’s name.
Humminbird
The Humminbird logo looks like a miniature golden hummingbird fluttering to the left of the brand name. Unlike the little bird, the lettering is massive, bold, and black, with minimal spacing. The hummingbird is outlined but realistically depicted, with well-drawn wing feathers and a head featuring a long, beak-like bill.
Rossion
Sports car manufacturer Rossion chose a bird, not a horse, for its emblem because it is fast, maneuverable, and powerful. Its emblem depicts a soaring eagle. The white silhouette, with raised wings and large paws, stands out against a black background within a double frame. Above it is an inscription featuring a horizontally stretched “c”.
West Bromwich Albion
Designers created a logo for the English soccer club West Bromwich Albion featuring a touching bird. The cute creature sits on a green branch with three red berries and sings, as shown by its open beak and extended neck. The background is a blue-and-white striped pattern in the lower part of the triangular shield. In the upper part, the team’s name is split into two lines: the first uses a small, thin font, while the second uses a larger, wider font. The lines are aligned on both sides.
Auchan
The international brand Auchan’s logo comprises a graphic and a text element. Originally, they were combined: a bird stands behind the first letter of the brand name, replacing the crossbar of the “A.” Everything is colored red for harmony. This combination makes the emblem refined and balanced. The trade network symbol evokes kindness and trust.
Cole
The Cole emblem is designed in an antique style that evokes seriousness. It depicts a formidable eagle with wings spread wide, filling the entire circle. The bird has a curved, sharp beak, clearly defined feathers, and a five-pointed shield on its chest bearing the brand’s name in a diagonal stripe. The circle’s black background makes the bronze elements look exquisite.
One of the most recognizable social networks also uses a bird in its visual style. The designers created a Twitter logo that matches its concept: a chirping bird alerting everyone around it. The blue flying silhouette looks favorable on a white background. It symbolizes freedom of opinion, unity, and progress, and the smooth lines make the image cute and friendly.
Singapore Airlines
The flagship airline, Singapore Airlines, chose a logo featuring an abstract bird. Three wide lines form the wing, with two medium-thick lines transitioning into the body. This image represents flight, forward motion, and freedom. The carrier’s name appears on the left. It is set in a custom font, with the letter “n” cut off at the top and, unlike all other symbols, lowercase. The lettering is two-level blue. The bird and underline are yellow-orange.
Nestle
The food corporation Nestlé has used a bird logo for a long time because it symbolizes care for children, a comfortable atmosphere, complete nutrition, and support for the younger generation. This is reflected in the nest, where the bird sits with its chicks. The drawing is colored in: all lines are blue, and the background is white. The affectionate mother and children show touch and tenderness.
Moto Guzzi
The powerful Italian motorcycle manufacturer’s visual style is equally strong: the Moto Guzzi logo is a large eagle. The bird is depicted with its wings spread, occupying the entire emblem. It has a focused look, an open beak, and sharp talons. Below is the company name. It is written in a black, geometric sans-serif font. The eagle is golden-beige, signifying the highest nobility.
Aeronautica Militare
The company’s label is simple and organic. The designers proposed a thematic logo for Aeronautica Militare, featuring a massive, confident font, a large eagle, and a multicolored target. Here, the bird represents total domination and supreme power, with a large crown complementing the image. The target’s center point is green, followed by white and red rings. This emblem’s attribute is painted in the colors of Italy’s national flag. The letters in the name are bold and have large serifs.
St Louis Cardinals
A professional baseball team from the United States, part of the National League, is named after a bird. For example, the St. Louis Cardinals emblem features a red Cardinal sitting on a yellow bat behind the capital “C” at one end. The name is also crimson red. It mimics handwriting and has a slight rightward slant. The bird sits on one side, watching what’s happening. The artists added one of the most important qualities of athletes: vigilance.
Monmouth Hawks
The Monmouth Hawks University Athletic Club emblem depicts an intimidating eagle with fluffed feathers. The hooked, sharp beak and narrowed eyes complement the menacing image well. The white text adds a certain softness. It is superimposed on the bird, balancing the dark background. The letters are chopped, rounded, wide, and oblique.
Hartford Hawks
This emblem conveys danger, strength, determination, and aggression, reflecting the Hartford Hawks club’s choice: a red hawk’s head combined with a block “H.” The bird replaces the center bar and points to the right. It is drawn with flowing black lines, each curved at an angle. Three horizontal stripes represent the image’s dynamics and point in both directions.
Air Mauritius
Air Mauritius has used the bird logo since its emergence in the professional field. It can’t be any other way, because it’s an airline that transports passengers to different countries. To emphasize its success, it chose an elegant emblem. The red bird is drawn with smooth lines and doesn’t resemble an airplane. It soars confidently, inspiring calm and reliability. Below it, the air carrier’s name is painted in the same color. The font is lowercase, with a harmonious transition from sharp corners to rounded edges.
Ruger
Sturm, Ruger & Co. chose the heraldic eagle for its symbolism. At the same time, the Ruger logo is a round target with an “R” in the center, since the company manufactures firearms. The bird’s wings are raised and almost meet above its head. Four-pointed feathers of different lengths are depicted on each side. On the right side is the company name, the same color as the eagle. The font is very large, with clear serifs and minimal letter spacing.
Bignan
Established in 1931, the Bignan company used a logo featuring a large bird. A stork sat on the hood of its car. It was depicted in flight, with wings that extended beyond the round badge. Below it was another circle resembling a car’s steering wheel. A curved bar split the name into two parts: “Bignan” in elegant letters at the top and “Sport” at the bottom. The font was customized.
Seattle Seahawks
The Seattle Seahawks logo is cool and bright. Its base is the bird that gave the professional soccer club its name. The emblem contains nothing else. The whole identity is reduced to a horizontally stretched head. It is drawn in profile, facing right. The eagle looks angry, with a sharp, powerful beak that heightens the sense of threat. The upper neck is painted dark blue, and the lower part is gray. The beak and separating bands are white.
Giorgio Armani
The Giorgio Armani logo is one of the most iconic bird graphic marks. It is a hypothetical eagle with its wings raised. It is depicted schematically, with black-and-white stripes of equal width, rounded on the sides. The exception is the neck and head area, where the lines are left straight or form a beak. The background features the fashion brand abbreviation “GA.” Elegant capital letters, small serifs.
Ball State Cardinals
The Ball State Cardinals club logo has only one element: a diving cardinal head. Its intimidating look, with a sharp beak and equally sharp feather ends, is designed to unsettle opponents on the field. The bird is painted in burgundy, white, and black, with tiny strokes that create the illusion of energetic movement.
Srilankan Airlines
The SriLankan Airlines logo features a highly complex bird image. Three wavy stripes with pointed ends make up the design. The palette consists of the national flag’s colors: green, red, and orange. The bird is arranged diagonally. Under it, the air carrier’s name appears in a distinctive font with irregular letter contours. The upper part of the inscription is blue; the lower part is also blue.
Nationwide Mutual Insurance Company
Nationwide Mutual Insurance Company uses a logo that shortens its name to the first word. A bald eagle stands behind the letter “N.” The letter is large, blue, and grotesque. Next is the word “Nationwide,” written in lowercase black font. The inter-character spacing is tight but doesn’t interfere with reading. The bird’s wing is raised. It is flat, with pronounced feathers at the end. The tail, body, and head are horizontal.
Gulf Air
Gulf Air also has a bird logo. It’s clear why: it operates in the aviation industry and is Bahrain’s main carrier, serving 55 routes. Its logo is light, graceful, and airy, depicting a golden eagle in flight with wide wings. To the right, a text block is divided into two lines. The upper line contains the name in Arabic, composed of openwork symbols. Below is the English translation in blue letters.
Hawk
The Hawk company uses the Hawk logo because it bears its name. Its visual identity is simple yet elegant: a silver ring with a bird at its center. The bird is depicted in flight, with its neck outstretched, wings spread, and a fan-shaped tail. The hawk is positioned diagonally, pointing left.
Air China
The Chinese airline Air China has chosen an abstract logo. It has a very complex bird-like structure with three curved red stripes. Despite this, it is visible as a U-shaped composition: wings (raised), a tail (curled into a half-circle), a head with a beak, and a crest (turned left). It is supposed to be a silhouette of the mythical bird, the Phoenix. The air passenger service name appears on the right and is split into two lines. The upper line is in English. The bottom line is typed in thin Chinese characters.
Johnson City Cardinals
The Tennessee minor league baseball team also chose a bird as its emblem, so the Johnson City Cardinals’ emblem echoes the name. The emblem shows a Cardinal with a bat, from which the ball in the foreground appears to have flown off. To his left, a blue mountain range is painted. Underneath is a two-tiered inscription. The first two letters of the club name are white; the third is red. The bird has maroon-colored plumage and a yellow beak.
Medicare
Designers proposed an original badge for the United States public health insurance service. As a result, the Medicare logo feels touching and sincere: the bird’s silhouette is formed from people’s faces. This shows the organization prioritizes the needs of everyone it supports. Around it is a ring with the brand’s name. It is written in small block letters, in contrast to the service name it includes.
Nandos
Nando’s logo is based on a Portuguese character named Barcelos. It is a miniature rooster. It fits perfectly with the South African fast-food chain, whose main menu items are chicken dishes. A red heart sits in the bird’s center on a black background. The tail and crest are also colored red. The beak and eyes are white. Below is the brand name. It is set in a custom, curved serif font. The apostrophe is drop-shaped, elongated, and pointed.
Avianca
The Colombian flagship carrier, Avianca, uses a logo featuring an abstract red bird. It is depicted in flight, its wings spread wide as if soaring freely through the sky. This image symbolizes reliability, confidence, and calmness. Its wings are semicircles, and its head resembles a triangle with one sloping side. The bird flies to the right, and the airline’s name is on the left. It is large, flat, and set in lowercase, sans-serif letters.
Tucson Roadrunners
Developers proposed an unusual visual style for an Arizona hockey club. They designed a logo for the Tucson Roadrunners team featuring a woodpecker. With this logo, the team took to the ice in its first season, 2016-2017. The anthropomorphic bird smiles, holds a stick, and rapidly rolls across the rink, as its legs suggest. The image features the club’s official colors: black, copper, sand, brick, red, and white.
Nightwing
One of the best characters in the DC Comics universe, Nightwing wears a makeshift bird emblem. The superhero’s suit is painted with a black eagle, depicted as a bold “V” signifying victory. The bird reflects his character traits: fearlessness, vigilance, energy, agility, and determination. The large, notched wings are raised, and the head, with a powerful beak, is turned to the left.
Packard
The logo of the American luxury car brand Packard featured a swan. The elegant badge was rendered in yellow and black. With a gracefully curved neck, the bird stands at the top of the central composition, looking down. Below it, light patterns and a shield with purple ornamentation appeared. All elements were set against a dark background and enclosed in an oval frame, with thin black strokes added for emphasis. Due to this form, the emblem resembled an ancient medallion.
Bianchi Car
This Italian automobile brand produced small, retro cars. Bianchi Car’s first emblem was a round badge with an eagle. With its wings raised and spread, the bird stood on powerful paws, holding the peninsula that Italy occupies. A large oval medallion bearing a white cross sat on its chest, and a ribbon bearing the company’s name hung above its head. All the elements were set against a blue background in a dark red ring.
Manly Warringah Sea Eagles
The Manly Warringah Sea Eagles, a professional Australian rugby club, have a logo depicting an angry bird in a state of extreme rage. This eagle is its symbol. To instill fear on the playing field, the team uses a menacing image featuring sharp claws extended forward, powerful wings that extend beyond the sign’s boundaries, and a large hooked beak. The bird’s gaze is angry and intimidating. Its mouth is open as if it is letting out a loud cry. The eagle is positioned in the center circle, surrounded by a wide ring with the club’s name. The emblem uses the official colors: rich burgundy and white. It also features gray and dark blue elements.
Incarnate Word Cardinals
The designers made an emblem with a cardinal for the Incarnate Word Cardinals. It couldn’t be otherwise, as this bird symbolizes UIW’s intercollegiate sports team in San Antonio, Texas. The emblem shows only the head, facing right. It is positioned in profile and is characterized by a menacing stare of white pupils. The rest is red, with a black band around the perimeter. The cardinal has a short but powerful beak. Its ferocious stare serves its primary purpose: intimidating opponents.
USPS
The USPS logo also features a bird in profile, its head facing right. But its colors, shape, and drawing style are different:
- It’s an eagle.
- It stands for high speed, reliability, and security.
- It represents the U.S. Postal Service, whose acronym is used in the emblem.
The abstract bird, with a curved beak and squinted eyes, holds its ground against the powerful rush of air. It is drawn in white and the eagle in blue, the same color as the parallelogram on which all the elements are located.
Iraqi Airways
The Iraqi Airways logo is solid green with no gradients. It has only three components:
- An abstract bird drawn in smoothly curved lines
- The inscription in Arabic letters
- The company’s name is in English.
The elements are arranged on different levels and are placed one on top of another.
Eintracht Frankfurt
Eintracht Frankfurt’s emblem is a classic coat of arms. The bird on it symbolizes power, confidence, and high value, as well as the club’s historical roots. The solid red eagle faces left. Its wings are spread wide, and a miniature crown rises above its head. A white shield bearing the club’s first letter is painted on its chest, and trefoils on long stems adorn its wings. The background features a circular medallion within a triple frame, with a wide inner band and thin outer bands.
ADNOC
This inscription reads “Abu Dhabi National Oil Company.” ADNOC chose a shortened version of its name to fit harmoniously in the small space under the bird. The logo depicts a falcon. It is depicted in smooth, slightly curved strokes, wider at the bottom and narrower at the top, giving the impression of a flowing liquid. The emblem also bears an Arabic inscription. The company’s signature colors are blue and white.
Iowa Hawkeyes
The University of Iowa chose the Hawkeye as its athletic department’s image. As a result, the Iowa Hawkeyes teams use an emblem featuring the bird of prey. It is drawn in an abstract style, with the composition appearing assembled from separate geometric figures. But it is still clearly a head with a powerful beak, cheeks, a round eye, and a wide forehead. All elements are black, with a yellow border. Although no inscriptions or additions accompany the graphic symbol, it still looks progressive and cool.
Atlanta Falcons
This professional football team belongs to two major American organizations: the NFL and the NFC. Therefore, the Atlanta Falcons chose an emblem featuring one of the country’s main symbols: the eagle. It is depicted in profile, flying to the right. This bird is incredibly strong, with menacingly sharp talons, beak, and feathers. It has a short body and large wings, and its paws are spread out as if it wants to grab something right on the fly. The sign is painted with black and red stripes, complemented by a silver border. All these are the official colors of the Sports Authority.
Kuwait Airways
Elegant, refined, and light, Kuwait Airways’ symbol is best described this way. Indeed, the Kuwait Airways logo depicts a graceful blue bird with a gradient color palette. It has a long, pointed beak and the same wings. The body is elongated and narrow. To the right of the allegorical image, the company name is divided into three lines. The top line is in Arabic; the bottom line is in English.
Liberty Flames
The Liberty Flames, a Virginia intercollegiate sports team, introduced a bird-themed logo. They chose this image to represent their determination, perseverance, resourcefulness, agility, maneuverability, and predatory nature, as the logo features an eagle nicknamed Sparky. It is located behind the university’s abbreviation, “LU” (for Liberty University). The letters are diagonal, so the second is lower than the first. Behind it, a menacing bird with a sharp beak is drawn. The sign’s color scheme reflects the club’s corporate palette. It uses white, blue, and red.
Lazio
Italian soccer club Lazio has chosen a pretentious emblem: a golden eagle carrying a pentagonal shield in its paws. The bird’s body and wings feature alternating stripes, creating a geometric pattern. It has a large beak and a massive head turned to the right. Below is a blue-and-white shield with dark edges and the team name abbreviated.
Queen
Naturally, the band Queen favors a creative logo. It is based on the zodiac signs under which the legendary rockers were born. Thus, the emblem depicts a metaphorical lion, a symbol of Cancer, and a maiden. The mythical bird, the Phoenix, unites them. The center of the composition is the first letter of the musical group’s name; all the symbols are concentrated around it. On the right and left, heraldic lions hold the letter “Q”; atop it sits a crayfish (crab), and at its feet sit winged maidens (fairies). At the center of the block glyph is a crown, a symbol of absolute superiority. The badge is monochrome, with no colored strokes. The inscription is located at the bottom. It is made in capital letters with sharp serifs.
UNF Ospreys
Jacksonville Intercollegiate Club refers to the University of North Florida, whose abbreviation has become part of the sports department’s name. Therefore, the UNF Ospreys logo consists mainly of text arranged in three levels. It occupies almost all the space. Little space is reserved for the bird image, with only the bottom third used. The osprey is depicted there. It is made using dark blue and gray zigzag stripes with sharp ends. Its beak is wide and large.
Lamar Cardinals
The Lamar Cardinals sports organization uses a bird from its name as its logo. It is its mascot. The cardinal is positioned behind the two-tiered lettering, which is typed in large, bold letters. In contrast, the text at the bottom is small and thin. The upper letters have shadows; the lower letters have a curved ribbon. The bird looks threateningly to the right. It has a short but massive yellow beak and a green eye with which it scrutinizes its rivals.
Turkish Airlines
Turkish Airlines chose an abstract, minimalist logo. It is a bright sign with a stylized bird of indeterminate type. It resembles a complex geometric figure with a noticeably raised wing, an elongated neck, and long legs. The white bird is set against a red circle. It sits to the left of the black inscription and is not split into two lines. The font is large, massive, and bold. The words in the upper and lower lines are aligned on both sides. The distance between letters is minimal. In this case, the bird conveys freedom, reliability, and confidence.
Liverpool
The full name of this English brand is Liverpool Football Club. Although the Liverpool logo incorporates heraldry, it indirectly relates to the team because the designers drew inspiration from Liverpool’s old coat of arms, which features a bird, a symbol associated with the city. This bird is a mythical character associated with local legends. If we consider a specific breed, the image is derived from the cormorant. It once decorated the city shield. The modern version bears no resemblance. The emblem depicts a graceful bird with folded wings, proudly holding a seaweed leaf in its beak. Below is the abbreviation “L.F.C.”
Venturi
The Monaco-based car brand Venturi hasn’t used a bird-shaped emblem in many years. The emblem is a silver figure with spread wings on a triangular crest. Above it is a sun with miniature rays and the brand name. These elements are set within a blue triangle inside a red oval with a gray border.
Bluefield Blue Jays
This Virginia-based baseball team ceased to exist in 2020. The Bluefield Blue Jays team logo featured a blue jay, a local symbol. The designers used only the head, set against a white background to make the blue look bright and distinct. To the right of the bird was a red maple leaf.
Isdera
The private car company Isdera uses a massive and imposing logo. Its base is a thin, vertical black rectangle. Inside, a landing eagle with wings raised upwards is depicted. The paws with powerful claws are stretched forward; the head is lowered, and the beak is ajar. The bird sits on the crossbar of the capital letter “T.” Stripes stretch in both directions from it, forming a “roof” under which other letters sit. The inscription is mostly in lowercase, except for the letter “T.”
USAA
The USAA logo uses the short form of this American organization’s name: United Services Automobile Association. The lettering is bold, with tiny serifs on the “A’s” and wide letter spacing. Above it is a sign featuring a stylized bird with four lateral lines on each side and a central triangle forming the beak. The emblem is colored dark blue.
Baltimore Orioles
The Baltimore Orioles have a cartoonish emblem, which is uncommon for professional teams. However, these American athletes chose to embrace positivity through their symbolism. The emblem depicts an anthropomorphic oriole wearing a baseball cap bearing the word “O’s”. The smiling symbol is painted in the club’s official colors: black, orange, and white.
Philadelphia Eagles
The Philadelphia Eagles chose an emblem that matches their name, depicting a stern eagle. The bird’s head is pointed downward, and its beak is open in a threatening cry. The neck feathers are rectangular with sharp edges. A triple line of dark green, silver, and black colors surrounds the image. In addition to white, the emblem also features white.
La Poste
Abstract and simple designers proposed the following logo for the French postal service, La Poste: a bird with three blue stripes of varying widths forming its body and wings. It faces right and is depicted as a yellow-gradient oval, with the left side lighter than the right. The bright contrast makes the icon memorable. By contrast, the inscription is gray and unattractive. It uses a smooth, sans-serif uppercase font.
Bizzarrini
Italian automobile brand Bizzarrini chose a logo that indicates its name and city of origin. The base is a red circle with a makeshift bird in the center. It is drawn schematically: simply with wings spread and head turned to the right. Judging by the beak, it is a golden eagle, painted a golden beige. The same color as the sharp teeth that protrude along the edge of the frame.