MV Agusta Logo

MV Agusta LogoMV Agusta Logo PNG

MV Agusta: Brand overview

Founded:12 February 1945
Founder:Giovanni Agusta
Varese, Italy
MV Agusta began its journey in 1945 when it branched out as a motorcycle manufacturing division from the Agusta aviation enterprise close to Milan, Italy. Count Giovanni Agusta led the inception of this venture. That same year saw the debut of MV Agusta’s maiden motorcycle, which was adapted from a design they acquired from Piero Remor, and these early years witnessed the production of various models, from modest, lightweight ones to extravagant choices suited for the affluent class.

The prominence of MV Agusta in the motorbike world was indisputably evident during the 1940s and 1950s. They became a force to be reckoned with in Grand Prix motorcycle races, clinching countless world championship titles. This led to the rise of iconic riders such as Giacomo Agostini, Mike Hailwood, and John Surtees, who carved their legacies while astride MV Agusta machines.

As the 1960s rolled in, MV Agusta ventured into crafting road-friendly motorcycles, showcasing models like the 750 America, Superveloce, and Brutale. These machines were not just about getting from point A to B; they were a testament to performance and became much sought after. However, as with many businesses, financial challenges emerged in the 1970s. The outcome was a decision to transfer the ownership of the motorcycle venture to the Castiglioni family in 1975. Although the MV moniker temporarily took a backseat, production persisted under the Cagiva banner throughout the following decades.

By 1997, a resurgence was in order as the Castiglioni lineage breathed life back into the MV Agusta name, positioning it as MV Agusta Motor S.p.A. The creation of upscale, limited-edition motorcycles marked this new era. The company continued crafting unparalleled sports bikes at its Varese-based factory. Synonymous with opulence and exclusivity, MV Agusta remained an emblem of luxury on a niche scale. In a significant move in 2017, Mercedes-AMG acquired MV Agusta, yet the heart and soul of its production remains firmly rooted in Italy.

Meaning and History

MV Agusta Logo History

What is MV Agusta?

MV Agusta Motor S.p.A., also widely recognized as Meccanica Verghera Agusta, is an illustrious Italian motorcycle maker celebrated globally for its high-performance bikes over several decades.

Emerging as a symbol of Italian prestige and excellence, MV Agusta embarked on its journey in the aviation sector on 12th February 1945 under the guidance of its founder, Giovanni Agusta. From then, the company expanded into manufacturing motorcycles, accumulating an impressive track record in the racing sphere, boasting numerous Grand Prix and world championship victories. Hailing from Varese, Italy, MV Agusta continues to captivate riders and enthusiasts globally with its exceptional performance, distinctive design, and supreme engineering.

MV Agusta color codes

Blizzard BlueHex color:#67c7e5
RGB:103 199 229
CMYK:55 13 0 10
Pantone:PMS Blue 082 C
Air Force BlueHex color:#003388
RGB:0 51 136
CMYK:100 63 0 47
Pantone:PMS 287 C
Earth YellowHex color:#d7b369
RGB:215 179 105
CMYK:0 17 51 16
Pantone:PMS 7407 C
BlackHex color:#000200
RGB:0 2 0
CMYK:100 0 100 99
Pantone:PMS Black 6 C