NAB is an acronym for National Australia Bank, formed in 1982 as the National Commercial Banking Corporation of Australia Limited. It is now one of Australia’s four largest financial institutions and ranks twenty-first globally among the most influential banks in terms of total assets. Now he owns over 1,600 service centers and branches within the country and abroad – in Asia and New Zealand. The bank’s head office is located in Melbourne.
Meaning and History
The basis of the initial structure that laid the foundation for nab (it is in this version that the current name is written) was two progenitor companies. The first is the National Bank of Australasia, and the second is the Commercial Banking Company of Sydney. Together, they formed a finance corporation that was later transformed into National Australia Bank. The former banks’ identity has not been preserved since the newcomer started everything from scratch.
The inflow of money supply after the merger helped the significant expansion of offshore companies. At the end of the 20th century, NAB opened its own offices in Beijing, San Francisco, New Delhi, Atlanta, Athens, Seoul, Shanghai, and many other major centers globally. He also acquired Scottish and Irish banks, changing their logos.
The most difficult period in his activity fell from 2000 to 2005, when he was forced to sell his assets. This marked the beginning of a new stage in the bank’s development with a logo redesign. There were two of them in total.
1982 – 2006
National Australia Bank emerged due to the mergers of the largest financial structures and significant banking market players. He received a personal logo – laconic, discreet, but meaningful. The logo was divided into two parts: the first was a personal distinguishing sign (left), the second was a grotesque inscription (right).
The graphic designation was a seven-pointed red star with two white stripes. They began on one of the rays and went far beyond the middle but did not reach the opposite edge. Next to it was the word “National.” It was written in lowercase letters, except for the first one: “N” was capitalized. Simultaneously, “l” surpassed everyone in height, yielding only to the point above “I,” which was very large.
2006 – present
After the bank went through the hardest period of its career, it again began to rebuild and began with a logo redesign. The star is repainted from red to orange and moved from a white background to black in the current version, so it looks very catchy and advantageous. But the main color is uneven – gradient transitions complement it from peach to tangerine. The edges of the rays have a darkened outline. The two white stripes are replaced by deep chisels that resemble ragged scratches with a sharp tip. Below is the abbreviation “nab” in lowercase serifs.
Font and Colors of the Emblem
The bank’s logo changed only once – after it got out of a difficult situation and began a new round of activity. Despite the adjustments, there was always a star with seven rays in it. Now it, together with the abbreviated name, is placed in a wide vertical rectangle.
For the debut logo, the bank chose a typeface close to SoftMaker’s Limerick Serial Heavy Italic. The only difference is the more spacious lettering. In the second case, the inscription is made in a modified font, reminiscent of Exo Slab Pro Bold.
The corporate palette consists of black (letters, background), red (star), white (word), and orange (star in the second version of the logo). The latter color has a wide range of shades – from light # f7815a to dark # f1270d.