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NetSuite Logo

NetSuite Logo
NetSuite Logo PNG

NetSuite is a US-based cloud computing company providing software and IT services for business finance, operations, and customer relationship management. She mainly cooperates with small and medium-sized enterprises, offering them various high-tech products, including PSA, CRM, ERP for e-commerce, warehouse, and inventory administration. This structure was first established in 1998 and is headquartered in San Mateo (California). In 2016, it was relaunched under the auspices of Oracle and headquartered in Redwood Shores. Its founder is entrepreneur Evan Goldberg.

Meaning and History

NetSuite Symbol

At the very beginning, Goldberg named its company NetLedger. She offered accounting software and kept it on the Internet. The start-up capital was provided by Larry Ellison, the head of Oracle, and several of its senior employees. Moreover, the technical director, the chairman of the company, and some heads of departments then moved to the new company.

There was a short period when NetSuite even operated under its license under the generic Oracle Small Business Suite trademark. But this was temporary because the project was quickly canceled. That, however, did not stop the Internet service from becoming the first well-known provider of digital programs for cloud technologies. Moreover, it was launched a month earlier than its direct competitor Salesforce.com, so it became the pioneer of this direction.

But gradually, the demand for the service fell as its analogs began to become more active. In 2016, Oracle Corporation completely bought out the stalled company, paying about nine and a half-billion dollars for it. Then the full-fledged owner made NetSuite its special division, appointing Evan Goldberg, vice president of the parent company, as managing director.

The officially updated structure is considered Oracle’s cloud-based ERP system, designed for small and medium-sized businesses. It focuses only on software development with a narrow focus and has only one logo, adopted at the start of its career – in 1998.

For visual identification, the company preferred an uncomplicated logo, rather, even a classic one, in which there are two basic elements – a graphic (icon) and a text (inscription).

On the left side is the brand name of the cloud computing service. The color for it was chosen corresponding, as close as possible to the color of the sky and clouds – blue and pale blue. The symbol is composed of four parts to emphasize the integrity of the different programs. Rectangles with laterally elongated parts resemble inverted “L” irregular shapes. The two figures have a slight sharpening formed by equally oblique cuts. They match exactly in configuration, further emphasizing the commonality of the online service.

On the right is the name of the company. Although it is painted in one color, the letters are visually divided into two parts by the thickness of the letters: the inscription “Net” is in bold type, “Suite” is in the usual thin. As a result, the first fragment is black, and the second is dark gray. With this technique, the designers focused their attention on the field of activity of the IT service since the name consists of two pillars related to the Internet and a set of applications.

Font and Colors of the Emblem

NetSuite Emblem

The emblem uses a typeface of two types and in the same word. The “Net” part is in a font matching the Indian Type Foundry’s Touche Bold. At the same time, the second fragment (“Suite”) was written by Supra Mezzo Normal developed by Wiescher-Design studio. Its only difference from the original is the narrower “U.”

Since this is a business service aimed at concentration and seriousness, its colors are appropriate – calm. The corporate range includes blue, light blue, and black.