NetSuite Logo

NetSuite LogoNetSuite Logo PNG

The NetSuite logo says that the company represents a complete software package that allows businesses to keep records and perform calculations. The logo features themes of business partnerships, long-distance communications, and cloud computing.

NetSuite: Brand overview

Founder:Evan Goldberg
Austin, Texas, U.S.
NetSuite is a US-based cloud computing company providing software and IT services for business finance, operations, and customer relationship management. She mainly cooperates with small and medium-sized enterprises, offering them various high-tech products, including PSA, CRM, ERP for e-commerce, warehouse, and inventory administration. This structure was first established in 1998 and is headquartered in San Mateo (California). In 2016, it was relaunched under the auspices of Oracle and headquartered in Redwood Shores. Its founder is entrepreneur Evan Goldberg.

Meaning and History

NetSuite Symbol

At the very beginning, Goldberg named its company NetLedger. She offered accounting software and kept it on the Internet. The start-up capital was provided by Larry Ellison, the head of Oracle, and several of its senior employees. Moreover, the technical director, the chairman of the company, and some heads of departments then moved to the new company.

There was a short period when NetSuite even operated under its license under the generic Oracle Small Business Suite trademark. But this was temporary because the project was quickly canceled. That, however, did not stop the Internet service from becoming the first well-known provider of digital programs for cloud technologies. Moreover, it was launched a month earlier than its direct competitor, so it became the pioneer of this direction.

What is NetSuite?

NetSuite is a software developer for small and medium-sized businesses. The company was founded in the United States in 1998 as NetLedger and offered accounting assistance. Over time, it developed a range of cloud-based applications. In 2003, the company was renamed to reflect its expanded operations. In 2016, NetSuite became a subsidiary of Oracle Corporation.

But gradually, the demand for the service fell as its analogs began to become more active. In 2016, Oracle Corporation completely bought out the stalled company, paying about nine and a half-billion dollars for it. Then the full-fledged owner made NetSuite its special division, appointing Evan Goldberg, vice president of the parent company, as managing director.

The officially updated structure is considered Oracle’s cloud-based ERP system, designed for small and medium-sized businesses. It focuses only on software development with a narrow focus and has only one logo, adopted at the start of its career – in 1998.

For visual identification, the company preferred an uncomplicated logo, rather, even a classic one, in which there are two basic elements – a graphic (icon) and a text (inscription).

On the left side is the brand name of the cloud computing service. The color for it was chosen corresponding, as close as possible to the color of the sky and clouds – blue and pale blue. The symbol is composed of four parts to emphasize the integrity of the different programs. Rectangles with laterally elongated parts resemble inverted “L” irregular shapes. The two figures have a slight sharpening formed by equally oblique cuts. They match exactly in configuration, further emphasizing the commonality of the online service.

On the right is the name of the company. Although it is painted in one color, the letters are visually divided into two parts by the thickness of the letters: the inscription “Net” is in bold type, “Suite” is in the usual thin. As a result, the first fragment is black, and the second is dark gray. With this technique, the designers focused their attention on the field of activity of the IT service since the name consists of two pillars related to the Internet and a set of applications.

NetSuite: Interesting Facts

NetSuite, established in 1998 by Evan Goldberg as “NetLedger,” quickly became a frontrunner in cloud-based enterprise resource planning (ERP) solutions, thanks to backing from Oracle’s Larry Ellison. It introduced businesses to Software as a Service (SaaS), revolutionizing software usage in the corporate world.

  1. Foundation: Originally focused on web-hosted accounting, NetSuite expanded its services under Ellison’s patronage.
  2. Cloud Computing Innovator: NetSuite was among the first to deliver business applications online, heralding the SaaS era.
  3. Comprehensive Suite: It provides an all-in-one solution for ERP, CRM, e-commerce, and more, enabling businesses to manage diverse functions through a single platform.
  4. Global Presence: Serving over 24,000 customers worldwide, NetSuite supports businesses across various industries and sizes.
  5. Oracle Acquisition: In 2016, Oracle acquired NetSuite for $9.3 billion, enhancing its cloud ERP offerings and extending its global reach.
  6. Industry-Specific Solutions: NetSuite offers specialized solutions for sectors such as retail, manufacturing, and nonprofits.
  7. NetSuite OneWorld: OneWorld caters to global businesses and supports multi-subsidiary operations with multi-currency, multi-language, and local compliance features.
  8. Support for Nonprofits: Through its Social Impact program, NetSuite aids nonprofits with free or discounted licenses, emphasizing its commitment to social causes.
  9. R&D and Innovation: NetSuite strongly focuses on innovation, regularly updating its platform with new features to meet evolving business needs.
  10. Educational Programs: NetSuite’s educational initiative provides free software access for academic purposes, aiming to nurture future leaders and professionals.

NetSuite’s significant influence on business software has enabled companies to enhance efficiency and growth in the digital era. It has marked its transition from a startup to a leader in global cloud ERP through continuous innovation and adaptation to market changes.

Font and Colors

NetSuite Emblem

The emblem uses a typeface of two types and in the same word. The “Net” part is in a font matching the Indian Type Foundry’s Touche Bold. At the same time, the second fragment (“Suite”) was written by Supra Mezzo Normal developed by Wiescher-Design studio. Its only difference from the original is the narrower “U.”

Since this is a business service aimed at concentration and seriousness, its colors are appropriate – calm. The corporate range includes blue, light blue, and black.

NetSuite color codes

Dark CharcoalHex color:#2d2925
RGB:45 41 37
CMYK:0 9 18 82
Pantone:PMS Black C