NetSuite Logo PNG
The NetSuite logo suggests the company offers a comprehensive software package that enables businesses to maintain records and perform calculations. The logo features themes of business partnerships, long-distance communications, and cloud computing.
NetSuite began in 1998 with a short phone call between Evan Goldberg and Larry Ellison. Goldberg had spent eight years at Oracle as vice president. At the same time, Ellison was convinced that business software would move from local servers to the internet. Their ideas matched, and the project launched almost immediately under the name NetLedger.
The first office operated above a barbershop. Goldberg and a four-person team built accounting software that ran in a browser, without local installation or dedicated client servers. At the time, most enterprise systems arrived on physical disks and required expensive infrastructure. Ellison funded the company through Tako Ventures, investing about $125 million and actively shaping product features. During the dot-com crash of 2000-2001, when many internet startups disappeared, NetLedger continued operating with Ellison’s backing.
In 2002, Zach Nelson, formerly connected with McAfee and MYCIO.com, became CEO. A year later, NetLedger changed its name to NetSuite as the platform expanded beyond accounting into ERP, CRM, and e-commerce tools. Around the same period, Salesforce was building a cloud-based CRM business. At the same time, NetSuite focused on a wider set of functions for mid-sized companies, including finance, inventory, and order management.
NetSuite went public on the New York Stock Exchange in 2007 and positioned itself against large on-premise systems from SAP and Microsoft Dynamics. In 2015, the company acquired Bronto Software to strengthen its retail and e-commerce tools. Oracle purchased NetSuite for $9.3 billion in 2016, integrating it into Oracle NetSuite while preserving the brand, leadership, and product direction.
Meaning and History
At the very beginning, Goldberg named her company NetLedger. She offered accounting software and kept it online. Larry Ellison, the head of Oracle, and several of its senior employees provided the start-up capital. Moreover, the technical director, the company’s chairman, and some department heads then moved to the new company.
There was a short period when NetSuite even operated under its license under the generic Oracle Small Business Suite trademark. But this was temporary because the project was quickly canceled. That, however, did not stop the Internet service from becoming the first well-known provider of digital programs for cloud technologies. Moreover, it was launched a month before its direct competitor, Salesforce.com, thereby pioneering this approach.
What is NetSuite?
NetSuite is a software developer for small and medium-sized businesses. The company was founded in the United States in 1998 as NetLedger and offered accounting assistance. Over time, it developed a range of cloud-based applications. In 2003, the company was renamed to reflect its expanded operations. In 2016, NetSuite became a subsidiary of Oracle Corporation.
But gradually, the demand for the service fell as its analogs became more active. In 2016, Oracle Corporation fully acquired the stalled company, paying about $9.5 billion. Then, the full-fledged owner made NetSuite its special division, appointing Evan Goldberg, vice president of the parent company, as managing director.
The officially updated structure is considered Oracle’s cloud-based ERP system, designed for small and medium-sized businesses. It focuses solely on software development and has only one logo, adopted at the start of its career in 1998.
The company preferred an uncomplicated logo for visual identification rather than a classic one with two basic elements: a graphic (icon) and a text (inscription).
On the left side is the brand name of the cloud computing service. Its color was chosen to correspond as closely as possible to the sky and clouds blue and pale blue. The symbol comprises four parts to emphasize the integrity of the various programs. Rectangles with laterally elongated parts resemble inverted “L”- shaped irregularities. The two figures have a slight sharpening formed by equally oblique cuts. They match exactly in configuration, further emphasizing the service’s commonality.
On the right is the company name. Although it is painted in a single color, the letters are visually divided into two parts by their thickness: the inscription “Net” is in bold, and “Suite” is in the usual thin type. As a result, the first fragment is black, and the second is dark gray. With this technique, the designers focused on the IT service’s field of activity, since the name comprises two pillars related to the Internet and a set of applications.
Font and Colors
The emblem uses two typefaces within the same word. The “Net” part is in a font matching the Indian Type Foundry’s Touche Bold. At the same time, the second fragment (“Suite”) was written by Supra Mezzo Normal and developed by Wiescher-Design studio. Its only difference from the original is the narrower “U.”
Since this is a business service aimed at concentration and seriousness, its colors are appropriately calm. The corporate range includes blue, light blue, and black.