The Bluzelle platform has recently adopted a new corporate identity that is more attractive and “computerized” in its logo design. Created as a tool to simplify and make working with cryptocurrency convenient, the platform was launched in 2018. It was widely used by financial institutions HSBC, OCBC, and MUFG, as well as insurance companies AIA and MSIG. With its help, the convenience of data management and security is ensured, and it minimizes risks from censorship, cloud storage blockages, and disruptions to information processing services. Bluzelle is characterized by good scalability and interoperability with other blockchains.
After three years of the program’s fruitful application, some problems were identified that required improvements across many areas. First of all, the functionality was expanded, and the platform became more adapted to users’ requirements. The changes made were significant, making it possible to talk about creating a new version – Bluzelle 2.0. Its appearance demanded marking this transition by rethinking the corporate identity, adjusting the logo. At the same time, it was decided to preserve recognition by linking to the first version, which offered the advantages and convenience many cryptocurrency users and developers of systems and technologies in this area were already familiar with.
The redesign addressed the signs’ color scheme, background, fonts, and overall style to demonstrate real growth and development prospects. The composition and the name itself remained unchanged. This is a perfect remix of an old theme but with an innovative approach. A unique combination was achieved: focusing on each element while simultaneously capturing the entire picture. In this way, it conveyed the essence and importance of decentralized storage as one of the platform’s advantages.
The black background and the badge to the left of the title, in a gradient design, transition from turquoise at the bottom through cornflower blue and moderate slate blue to deep pink, drawing attention to each element. The name itself, in white lowercase letters, immediately stands out against a contrasting background. The company’s designers have modified the Benzin Regular typeface. The width of each character has been reduced, and the letter “u” was created without a ponytail with right angles and no fillets. The general appearance of the logo has become more “computerized,” better reflecting its belonging to the electronic digital world.