The world-famous South Korean PC and mobile video game developer Smilegate has announced a new studio. The studio is named It’s No Moon Entertainment Inc., with over $100 million in investment from the creator.
For the new project, Smilegate used the cult epic Star Wars as its basis, incorporating its theme into the company logo and name, along with a famous replica of Obi-Wan Kenobi from Star Wars: A New Hope. The studio’s recognition is supported by its original corporate logo: a stylized “Star Wars” on a black background and the phrase “That’s No Moon,” known to fans of the J. Lucas epic. The studio logo’s laconic, rigorous design reflects It’s No Moon Entertainment Inc.’s attitude. Its main goal is to reflect a unique vision while creating new, unforgettable stories and interesting characters without wasting team members’ resources and talent. At the same time, it commits to following the “rules of power” and promises to be worthy of the fame and glory of J. Lucas’s immortal work in video science fiction. This approach to forming corporate identity reflected the results of marketing research. It is expected that the demonstration of the connection with the cult epic will immediately spark interest in the development of the new studio for the majority of Star Wars fans, regardless of their age and position.
To achieve this goal, the studio works hard to build a creative, experienced team that can quickly and effectively introduce innovations in game development, respond quickly, make the required changes, and help promote products effectively. Today, the company boasts a top-tier game development team. It also includes people who helped create projects such as God of War, Fortnite, The Last of Us Part II, Destiny, and Uncharted 4: A Thief’s End. Invitees include Taylor Kurosaki, former Story Director at Infinity Ward who took over as Creative Director; Jacob Minkoff, who led Call of Duty: Modern Warfare at Infinity Ward, is now the enterprise’s game director. Michael Mumbauer, PlayStation’s studio CEO, and Tina Kovaleski, executive vice president of Giant Squid, will lead strategy. Nick Kononelos, EA’s Senior Development Officer, has been recruited as COO, and Bungie’s Barry Jenova has agreed to take over as CTO. George Ellison, formerly acting CFO of PlayStation’s Global Services Division, has been hired to manage the company’s finances.