The world-famous South Korean developer of video games for PCs and mobile gadgets, Smilegate, has announced a new studio. The latter was named It’s No Moon Entertainment Inc., and over $ 100 million in investment from the creator.
In organizing the new project, Smilegate took the cult epic Star Wars as a basis, using its theme in the company logo and its name and the famous replica of Obi-Wan Kenobi from Star Wars: A New Hope. It is expected that the studio’s recognition will be ensured by the original design performance of its corporate logo – a stylized image of “Star Wars” on a black background and the phrase – That’s No Moon, known to all fans of the J. Lucas epic. The laconic and rigorous design of the studio logo reflects the attitude of It’s No Moon Entertainment Inc. Its main goal is to reflect only a unique vision while creating new unforgettable stories and interesting characters without wasting the resources and talents of team members. At the same time, it is a commitment to follow the “rules of power” and a promise to be worthy of the fame and glory of the immortal in the field of video science fiction creation of J. Lucas and his talent. This approach to the formation of corporate identity reflected the results of marketing research. It is expected that the demonstration of the connection with the cult epic will immediately spark interest in the development of the new studio for the majority of Star Wars fans, regardless of their age and position.
To achieve this goal, the ability to quickly and effectively introduce innovations in creating game products, respond quickly and make the required changes, contribute to the effective promotion of products, the studio makes great efforts to form a creative and experienced team. Already today, the company can boast of the real cream of game development. It also included those who participated in creating such projects as God of War, Fortnite, The Last of Us Part II, Destiny, Uncharted 4: A Thief’s End. Invitees include Taylor Kurosaki, former Story Director at Infinity Ward who took over as Creative Director; Jacob Minkoff, who was responsible for Call of Duty: Modern Warfare at Infinity Ward, is now the game director of the enterprise. The studio’s CEO is Michael Mumbauer from Playstation, and Tina Kovaleski, executive vice president of Giant Squid, will be in charge of strategy. Nick Kononelos, EA’s Senior Development Officer, has been recruited as COO, and Bungie’s Barry Jenova has agreed to take over as CTO. George Ellison, formerly acting CFO of Playstation’s Global Services Division, has been hired to manage the company’s finances.
