Renowned American video game developer Riot Games has unveiled its new original update for fans for the second decade since its formation. The brand is recognized for its innovations and for hosting eSports tournaments. It brought the world-famous League of Legends to fame in 2009. The company was founded in 2006 by Brandon Beck and Mark Merrill, with an office in West Los Angeles, California. It demonstrated its unique capabilities practically from the get-go. In 2011, it merged with the world-renowned Chinese investment holding company Tencent, creating conditions for further rapid development and expansion.
By 2016, being a subsidiary of Tencent, the brand opened new offices in major cities worldwide. The game manufacturer has recently created several spinoffs of League of Legends, united by a common universe of characters. A popular novelty was the shooter Valorant. The brand’s merits were recognized, and numerous awards and incentive prizes were presented. Following modern trends and constantly striving to be at the forefront of its field, the company pays special attention to its external identity. This year, it presented its fans with a new, modern, attractive identity.
The new visualization reflects the company’s primary goal of achieving long-term success. Creating the new logo was the reasonable conclusion of an in-depth analysis of the game developer’s activities. There was an organized holistic visual system, which included the creation of additional unique resources—first of all, unique typography. With their help, it becomes easier for users and players to recognize the company wherever it appears and distinguish it from the countless similar structures and manufacturers.
The rebranding was based on the use of modern technology. The logo’s wordmark has become more modern. The chosen font ensured its clear display and easy reading, typographically and digitally. To maintain its original spirit and demonstrate a commitment to its successful history, Riot Games retained the logo’s architecture, relocating its main symbol to the new version. The font has become clearer and easier to read. The signature color is brighter and more saturated, providing the appeal of a new identity.