Football teams and clubs can inspire fans in the stadiums positively and inspire admiration for their sports-related initiatives.
For example, the Liverpool Football Club Foundation and the Right To Play organization cooperate in unleashing the potential of young people who, for some reason, find it very difficult to take care of themselves and live a full life, revealing their characteristics.
The Foundation and the organization strive to provide an opportunity for all children who lack protection and skills to overcome obstacles and use resources. Sports programs, game projects, and grants are being implemented to provide vulnerable children with tools and knowledge for learning, self-realization, and success in various fields, not only in sports.
The initiative, called “Side by Side,” begins its programs in Liverpool and Bangkok and will continue to expand to other major countries worldwide and develop partnerships.
Liverpool urgently needs to support the younger generation. England considers This area disadvantaged because the life satisfaction index is very low. Health, life expectancy, and the level of education are lower than the level of the country as a whole; therefore, measures such as strengthening education and attracting young people to active work are needed.
In Bangkok, the situation is slightly different. There is a high level of crime due to violation of the law and asociality among young people. This justifies the growth of criminals, the spread of drugs, and other negative social phenomena. Leadership, self-confidence, resistance to bullying, development of communication skills, and stress resistance are the main directions for the fund. Moreover, playgrounds will be built for young people so that everyone has access to the opportunity to develop and strengthen themselves physically.
The charitable organization’s logo is in the shape of the Champions League. It will remain on all players’ kits throughout the League campaign from 2021 to 2022.
The charitable foundation calls on fans to support this initiative and make feasible donations to give disadvantaged children a chance for a successful life and a joyful childhood. The football club and charitable organization partnership has supported over 21,000 members.
According to 2019 data, 94% of students worldwide were affected by the massive closure of schools during the coronavirus pandemic. An estimated 1.6 billion children are at risk of being left out of school and remain out of school.
Nevertheless, the support provided is very substantial, and the organization will not give up its position.
The goal for the 2021-2022 gaming season was to raise £ 150,000 for children. The logo is also offered for as little as £ 5; the money from its acquisition will go to the fund.
The logo is a Side by Side graphic written in a special handwritten font. It seems the child is typing words in capital letters, and the particle “by” is underlined in the middle. By this, the authors of the logo wanted to emphasize coherence and support as meanings.
As an organization, this logo is simple and perhaps even clumsy. However, as a symbol of support for disadvantaged children and a symbol of help, this is a good image. It attracts attention and does not leave you indifferent. These are the key messages broadcast to football lovers and people with hearts and capabilities.