More recently, there has been an unexpected breakthrough in identifying vegan foods. Indian Health Minister Mansukh Mandaviya announced this on Twitter, noting that vegan labeling products would make it easier for consumers to find and quickly differentiate them from food products in the industry. Thus, the idea of making conscious choices and consuming food products is being introduced, which has led manufacturers to strive for many years. Still, due to the lack of constructive dialogue and organization, this became possible only at the international union level.
Veganism has become a distinct trend, one might even say a social culture, consisting of adhering to a diet that excludes animal products. Someone adheres to such a diet out of conviction or pity for animals; for others, it is a forced measure due to evidence of the benefits of giving up meat and other foods, which significantly improves digestive system function. Someone does this in the name of good because they do not want the ecology and fauna to suffer from humanity’s insatiability and are trying to contribute to the preservation of nature in a similar way. There is also the Ayurvedic doctrine, which its supporters believe is not suitable for everyone in terms of body constitution. For example, milk can cause mucus to appear in the body and contribute to the development of colds. There is also the idea that with the transition to a vegan lifestyle, a person will get rid of obsessive allergic manifestations.
There are many reasons to become a vegan, and many people are proponents of this type of diet. Therefore, a special logo has been created for a category of passionate people in this area.
Interestingly, this movement has been gaining momentum in India lately, as evident from the activities of several companies that have introduced new lines of products featuring meat, beverages, and other plant-based options.
The Food Safety and Standards Authority of India (FSSAI) was responsible for designing the logo. Now they can be proud of their work, and here’s why.
The logo turned out to be surprisingly cute, simple, and yet also expressive. There is no need to “translate” the main message into the consumer’s language. The visual design provides a clear perception and eliminates confusion with other meanings.
The new logo features a ‘V’ in the center of a square frame, with a small plant at the top and ‘vegan’ at the bottom. Everything is done in a light green shade. The FSSAI also emphasizes that the design echoes the current logo, which features a dot in the center of the square, for both vegetarian and non-vegetarian products.
As the saying goes, V means “victory.” In this case, the double meaning of this letter conveys victory over oneself, over one’s unconscious consumption; this is a once-made choice aside, which differs from the bulk. This is also the acceptance of responsibility not only for oneself but also for those who need protection. This is a special culture, a special path to self-improvement.