Recently, NTWRK, a curated online store known for celebrating culture and its creators, unveiled a new look. This redesign features custom typography, a unique wordmark, and a contemporary logo, enhancing the brand’s visual presence and aligning it with its creative retail approach. The platform offers unique experiences and items, including clothing, collectibles, and footwear, in partnership with a vibrant community of prominent artists, companies, and merchants. The livestream marketplace is renowned for its curated collections from prominent vendors worldwide, live auctions, and exclusive drops.
The new logo embodies the company’s dedication to culture and innovation in a clean, contemporary manner. The simple lines and minimalist look reflect the platform’s focus on upscale, premium products. The wordmark uses a bespoke typeface that is instantly recognizable and distinctive. With precise kerning and spacing, the typography is bold yet elegant, giving the design a harmonious and well-balanced appearance. The slight condensing of the letterforms makes the wordmark appear compact and unified.
One of the new logo’s most notable aspects is its creative use of negative space. The way the letters flow into one another fosters a sense of coherence and connectedness. This design decision enhances the logo’s aesthetic appeal and represents the platform’s role in connecting creators and customers. Negative space adds depth and refinement, making the logo more visually appealing and memorable.
The updated logo features a vibrant and adaptable color scheme. Bright, vibrant orange and rich, dark black are the primary hues. Orange adds vibrancy and energy, while black provides a strong, sturdy base. Various secondary hues, such as soft grays and whites, balance these primary colors and offer versatility in different contexts. The striking color scheme ensures the brand stands out across various settings, including digital platforms and tangible goods.
The new wordmark’s typeface was created to capture the brand’s essence. The typeface has a classic yet modern vibe, combining contemporary design with a hint of nostalgic inspiration. The characters are well-crafted, with precise details, harmonious proportions, and crisp lines. The typeface is adaptable and looks good in various settings and sizes—from tiny product tags to large banners. The custom typography ensures the logo is unique and easily recognizable.
The new identity includes a collection of unique iconography, graphic elements, and the main logo and wordmark. These components enhance the overall branding and provide additional visual appeal. The icons are straightforward yet impactful, evoking modernism and inventiveness with their geometric shapes and crisp lines. They are used across various touchpoints, such as packaging, marketing materials, mobile apps, and websites. The adaptability of the graphic elements to different contexts contributes to the brand’s overall visual coherence.
The updated mobile app and website reflect the new logo, using a unique color scheme and font. The simple interface emphasizes usability and aesthetic appeal, ensuring a seamless user experience.
