OPEC: Brand overview

In 1960, an association of major oil-producing countries, OPEC, emerged with Iran, Iraq, Kuwait, Saudi Arabia, and Venezuela as its first members. The main purpose of this association was to collectively stabilize fluctuating oil prices, ensuring a constant flow of revenue for the member countries.

In the following decade, more and more countries joined OPEC, increasing its influence and clout in the global oil market. The 1970s became a turning point in OPEC’s activities when it strategically organized embargoes and reduced oil production, provoking sharp spikes in oil prices. As a result, the balance of power shifted in favor of oil producers, which weakened the position of oil corporations.

By the 1980s, however, the situation began to change. OPEC’s dominance in the oil market suffered a setback, affected by rising oil production outside the organization’s member countries, internal disputes, and cases of quota circumvention. However, at the dawn of the new millennium, OPEC’s authority was revitalized by a surge in demand from Asian countries combined with moderate supply growth. However, advances in fracking technology and growing environmental concerns posed a new challenge to OPEC’s dominance.

Today, OPEC, comprising 13 countries, accounts for nearly one-third of global oil production. It still plays an important role in shaping oil supply strategies and policies, although its influence in the market has experienced both ups and downs over the years.

Meaning and History

OPEC Logo History

1960 – today


The entire OPEC logo is a stylized inscription that looks like four round geometric figures. These figures represent the abbreviation formed from the words “Organization of Petroleum Exporting Countries.” All letters are capitalized. The letter “O” has the form of a solid white circle, the letter “P” has a sharp leg, which serves as a dividing line, the letter “E” is a circle with two recesses, and the letter “C” has one recess right in the middle. The background is a horizontally placed bright blue rectangle. The artistically designed name of the organization occupies the entire central part.

The logo turned out to be simple but, at the same time, interesting. The bright blue background makes it brighter but not too flashy. The shapes of the letters resemble a secret code or a puzzle, making you look closely to solve them. The sharp stem of the letter “P” and the small indentations in the letters “E” and “C” make it interesting but not complicated.