An American organization that promotes science and education among Native Americans, the Bureau of Indian Education, recently unveiled a new logo. This is the first time the logo has changed since 2006. The Bureau of Indian Education is dedicated to strengthening the cultural position of Native Americans and laying the groundwork for a successful future for their children.
Notably, the original design was done by Kayla Jackson of the Haskell Bureau of Indian Nations University (Kansas).
For the past few years, the brand has been developing, formulating a strategy, and uniquely structuring the learning experience.
Generally speaking, this educational institution provides educational services that are essential to the region’s natives. That said, thanks to the efforts of the rebranding initiators, education agents, and other representatives, the brand has begun to build capacity, indicating that it will soon move beyond the confines of the conventional U.S. market. There are prospects for becoming a global brand that demonstrates engagement, honors indigenous heritage, and serves students with dedication.
Students were invited to participate in a contest to choose the best logo. Winner Kayla Jackson believes the best representation of the field of education is a graphic solution in an open book. The Native symbol is a figure in authentic clothing, moccasins, with a headband and distinctive hairstyle. The four lines of the book signify the change of times, the four directions of the elements, the four stages of life, and the four sacred plants.
The logo is a circular emblem, with an Indian student standing inside facing the sun with arms outstretched to the side. The circular border is done in sand and white, and the inscriptions inside are in dark green and brown letters. The name of the educational organization and the slogan “Culture, Knowledge, Leadership” is also emblazoned here.
In general, it is fashionable to say that the logo is made in a very simple manner, which attracts with its brevity, gentle tones, and surprising sincerity.
To show an authentic culture and combine it with modern trends in education and life, in general, could only be a person who is part of the original community.
The logo may look too simple for an international organization. But it is valuable because it reflects the philosophy of the brand and the values it carries.
It is possible that the logo may be changed in the near future since the trend for minimalism in modern design prevails. But it is clear that at the moment for the self-identification of the organization and positioning itself in the field is the best option. A special logical emphasis is seen in the fact that the depicted native is open to new knowledge; his posture suggests receptivity to the new, the unknown. This is an illustration of the behavior of students who have just embarked on the path to knowledge, greedily absorbing knowledge and eager to show themselves in all their glory.
