Open Hand Logo

Open Hand LogoOpen Hand Logo PNG

The Open Hand logo is a compelling visual embodiment of mutual assistance and support. Designed to appear like two wings embracing an unseen figure, the light green hue of the palms symbolizes safety, comfort, and wellness, the organization’s core values. Nearby, text in a darker shade of green is rendered in a rounded, sans-serif font. The gentle curvature of the letters evokes a sense of care and nurtures a connection with the viewer.

The design element resembling wings brings to mind the idea of guardianship, as though the emblem is watching over those it intends to help. Wings traditionally symbolize freedom, protection, and elevation. This design decision speaks volumes about the commitment to uplift people by providing essential support. It subtly hints at the organization’s focus on enabling individuals to soar above their challenges and difficulties.

Green, a color linked with health and tranquility, serves multiple functions. The lighter shade used for the palms emphasizes safety and comfort. This hue resonates with the human psyche as calming and rejuvenating, similar to how one might feel in a natural, green setting. The darker green shade for the adjacent text introduces a mature, responsible aspect to the brand identity. Open Hand aims to convey that while it is comforting, it is reliable and stable.

Font choice in logo design provides nuanced information about a brand’s character. The rounded, sans-serif typography complements the rest of the design elements by reinforcing the concept of care and approachability. This font style is easy on the eyes and readable, creating an inviting atmosphere. Such characteristics are essential for an organization that strives to be accessible and open to all.

The ensemble of these features communicates the brand’s focus on mutual help and its comprehensive approach to well-being. While the wings signify freedom and protection, the color scheme and typography introduce emotional and physical wellness elements. The balance achieved by combining these design elements creates an immediate visual impact.

The emblem is a silent yet powerful advocate for the organization’s mission. It combines visual aesthetics and deeper meaning, building trust and rapport with its audience.

Open Hand: Brand overview

Founder:Ruth Brinker

In 1985, Ruth Brinker, a retiree with a background in food service, set up Open Hand in San Francisco. Her initial objective was simple yet heartfelt: to provide meals to seven of her neighbors with AIDS. Working from her kitchen, Brinker provided nourishment, companionship, and emotional support.

As the 1980s progressed, the initiative attracted increasing attention and volunteer support. The scope of the operation began to expand as a result. Over time, Open Hand’s reach went beyond AIDS patients to include individuals suffering from various ailments, such as cancer and heart disease.

Today, Open Hand has broadened its services to include not just those with specific health conditions but also elderly individuals and other vulnerable members of society in the San Francisco and Oakland regions. The organization now prepares 2,500 meals daily and supplies 200 grocery bags to assist those grappling with illnesses. Each day, the group mobilizes an impressive cadre of more than 125 volunteers contributing to the community’s well-being.

While the scale and scope of the organization have changed dramatically since its inception, the foundational principle remains the same: nourishing the community with meals imbued with compassion and care. Open Hand continues its original mission of aiding those with HIV/AIDS, even as it has expanded its reach to serve a wider population.

Meaning and History

Open Hand Logo History

Before 2023

Open Hand Logo before 2023

2023 – today

Open Hand Logo