Orlando City SC Logo

Orlando City LogoOrlando City SC Logo PNG

The Orlando City SC logo features an unconventional color scheme. The modified shield shape references the emblem’s creation history. The lion image is a symbolic tribute to the birthplace of Disneyland. The 21 flashes on the mane of the sun symbolize the club’s position in MLS, and the sun represents the aspiration to represent the entire state.

Orlando City SC: Brand overview

Founded:November 19, 2013
Founder:Zygi, Leonard and Mark Wilf
Headquarters:
Orlando, Florida, U.S.
Website:orlandocitysc.com

Orlando City SC is an American professional soccer club from Orlando, Florida, competing in the Eastern Conference of Major League Soccer (MLS). The predecessor of Orlando City, SC, was a namesake club from USL Pro. The original “Orlando City SC” was founded as “Austin Aztex FC,” which moved to Florida in 2011. The “Austin Aztex,” in turn, was established in 2008 and played in the USL First Division.

All three clubs are owned by Phil Rawlins, a businessman from the United Kingdom. He founded the “Austin Aztex” and then moved the team to Orlando, renaming it after the new location. In 2011, the reorganized team briefly switched to the United Soccer League. On November 19, 2013, “Orlando City SC” was announced as the twenty-first MLS franchise. The team paid $70 million to join the league. The original franchise, which remained in USL Pro, moved to Louisville on June 3, 2014, becoming Louisville City FC.

“Orlando City SC” is owned by a group led by Flavio Augusto da Silva. On February 17, 2013, Brazilian investors became the majority shareholders. The ownership group also includes Brendan Flood (a board member of Burnley Football Club), John Bonner, and Phil Rawlins (founder and president of “Orlando City SC”).

The team’s primary color is purple. When the team was in USL Pro, its colors were red, purple, gold, and white, the same colors used by Italian Serie A club ACF Fiorentina. The color scheme of the team’s Texan predecessor, “Austin Aztex,” was red and white.

Meaning and History

Orlando City SC Logo History

Due to relocations and league changes, the club underwent several rebrandings. During the “Austin” period, the “Orlando City” emblem was an English heraldic shield – a triangular figure with two arches on top. After the franchise’s relocation to Orlando, the logo changed. The final version was introduced after the team joined MLS in 2014.

What is Orlando City SC?

Orlando City SC is an American professional soccer club from Orlando, Florida. It participates in MLS, representing the Eastern Conference. The team was formed in 2013 and began playing in Major League Soccer in 2015, replacing USL Pro. The team’s home arena is Exploria Stadium. The franchise is owned by businessmen Mark, Leonard, and Wilf Zigi.

2011 – 2014

Orlando City Logo 2011-2014

The Orlando City SC logo from USL Pro was unveiled during the local morning news on the WOFL channel in Orlando at 7:00 am on December 16, 2010. The branding was developed by Dixon Minear Design Marketing. At the center of the logo is a three-headed lion. This image was chosen deliberately: the team is called the “Lions,” which is traditional for the city’s sports organizations.

The roaring predator with a ginger mane bares sharp fangs. Above its head is written “Orlando,” and below, “City.” Both words are white and uppercase, with sharp serifs. In the upper part, the letters “T” and “Y” merge into one another.

At the bottom of the “Orlando City” emblem is a ribbed pentagonal star. The cross lines on its faces create a 3D effect. All elements are placed on a triangular Old French heraldic shield. The purple shield has three borders in gold and red.

2015 – today

Orlando City Logo 2015-present

Before entering Major League Soccer, the team had to change its logo and brand. According to an agreement with Major League Soccer, “Orlando City” changed its logo to match the style of other teams. The franchise owners began searching for a designer for the logo in November. Wishing to stay true to its roots, the club limited the search to only Orlando enterprises, narrowing down to 10 key agencies. They held an open contest and analyzed over 30 projects.

Eventually, the team chose a local graphic designer and “Orlando City” fan who also happened to be a season ticket holder for “Orlando City.” He was a local freelancer with over 20 years of experience. He began creating conceptual ideas in 2012 when he realized there was a high probability that the club would move to Major League Soccer.

The final version of the “Orlando City” logo was presented on May 13, 2014. The team retained the purple-gold color scheme, making it unique in North American soccer. The new logo removed all traces of red. The shield is still triangular as in 2011, but now has a Norman shape. It has two continuous borders – white (inner) and purple (outer)—and the three-sided shield links to previous Orlando City SC logos.

At the center is a lion’s head. It’s associated with Disney’s “The Lion King” because Orlando is the birthplace of Disney World. The thin crown on the lion’s head symbolizes the club’s dominant position in USL PRO in 2013. The symbol of power stands out against negative space, forming the silhouette of a lion’s head.

In the lion’s mane are 21 sun rays – the number symbolizes that the club became the twenty-first team in MLS. Additionally, the mane forms the sun, representing Florida’s nickname as the “Sunshine State.” Thus, integrating the sun into the new logo describes OCSC’s ambition to be a team representing not just the city of Orlando but the state of Florida.

Under the lion’s head, the club’s nickname is written in capital letters. The designers used an updated font with sharp lines without cuts. The Orlando City logo doesn’t have many details: golden elements stand out against the negative purple space.

Font and Colors

Orlando City symbol

Throughout its history, “Orlando City” has had two graphical symbols, both depicting lion heads on a heraldic shield. They differ only in the type of drawing: if the first version’s style is close to cartoonish, the second prefers minimalism. Moreover, the current emblem looks presentable and contains many symbolic elements – the lion’s head alone, reminiscent of the sun due to its “radiant” mane, is noteworthy.

Orlando City emblem

To highlight the city’s name, designers used the Rams Bold font. The Rams family features sans-serif fonts inspired by the style of the 1930s. The author of the geometric letter set is Ramiz Guseynov, and the publisher is TipografiaRamis.

The colors on the logo match the official club palette: purple (#61259E) and gold (#FFE293). White is present in a small amount: it is used for the shield’s border and the inscription “ORLANDO CITY SC.”

Orlando City SC color codes

PurpleHex color:#633492
RGB:99 52 146
CMYK:32 64 0 43
Pantone:PMS 526 C
GoldHex color:#fde192
RGB:253 225 146
CMYK:0 11 42 1
Pantone:PMS 1205 C